Facebook Fan Page Set Upand Welcome Page TipsFor Small Businesses!

By Brian MaroevichLocalMarketingChannel.com

Facebook is one of the most important online marketing tools for small businesses because…

…A large percentage of your potential and current clients have a Facebook account and they are spending a lot of time there (you’re employees are too).

Facebook Fan Page Set Up & Design Steps:

A quality Facebook business page set up

(or fan page) is essential to the growth of your

business

(Facebook advertising is important as well, but I’ll save

that for the advanced material slide show).

A quality Facebook business page set up

(or fan page) is essential to the growth of your

business

(Facebook advertising is important as well, but I’ll save

that for the advanced material slide show).

Step 1Log into your Facebook account. If you don’t have an account create a personal account first (you used to have a personal account before you could create a fan page but it looks like now you can. See arrow at the bottom of the image below. But having a personal is important to understanding how social media works as you begin to market your business fan page.).

If you log into your account go to the very bottom right of the page and click Create A Page.

Step 2Your next choice is to choose what type of business page you are going to create.

Since your business is a local business choose Local Business Or Place.

Step 3Fill out the form which is created once you click Local Business or Place.

After you finish this part of your Facebook business page set up you will come to a page that looks like a regular Facebook Page, but it’s not. It’s your Fan Page (business page). Congratulations!

You will be given a three or four step set up process where they ask you to upload an image, invite friends, etc. But I recommend skipping all that for now. Especially the inviting of friends and contacts to your page. You can do that later.

Step 4Upload a profile picture for your fan page temporarily so that it doesn’t look deserted.

What you need to do is upload a big banner image that helps advertise your business. The maximum size for your Facebook fan page profile image is 540 pixels high by 180 pixels wide. Take advantage of that space.

Step 4

Facebook business page profile picture example:

As you can see, this image is eye catching and provides basic business information.

Step 5Now that you have your profile image taken care of, you should post a video or two and some posts on your wall to get your page looking a little ‘lived in’ so that when you invite friends to ‘Like’ your page you are giving them a reason to like it.

Step 6

Go out there and get some ‘Likes’ by inviting your friends and customers. There are many other ways of getting ‘Likes’ and customers using your fan page but for now we are just building a foundation.

Step 7Next you should get your unique url for your business fan page.

This is really important because people will be seeing an easy to remember URL like this (at the time of this writing you may have to get 25 likes before getting a unique URL):

http://www.facebook.com/royalspa

But if you don’t’ get a unique URL for your fan page it will look something like this:

http://www.facebook.com/#!/salonspaexample?sk=wall

Step 8:After you get our unique URL you

can start promoting it a little more aggressively using Facebook Advertising, on your website, on print material, and to your list.

Step 9Get a custom made Fan Page

page that helps you:

1. Generate ‘leads’ for your business.2. Download a coupon.3. Generate traffic to your website.

Do It Yourself

Hire A Fan Page Designer…

Fan Page Designer

We can create an effective Fan Page for you. You’ll like it. I guarantee it…

LocalMarketingChannel.com

PS: Stay Tuned For Advanced Social Media Marketing Tips and Facebook Advertising

Techniques!