Facebook Ads Made Easy

Your client asks…. Why should I care about Facebook

Ads?

Well! Here are a few reasons…

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People

More than 800 million active users

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More than 50% of our active users log on to Facebook in any given day

Average user has 130 friends

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Activity

More than 900 million objects that people interact with

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Average user is connected to 80 community pages, groups and events

On average, more than 250 million photos are uploaded per day

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Reach

More than 70 languages available on the site

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Approximately 80% of users are outside of the United States

Over 300,000 users helped translate the site through the translations application

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Platform

On average, people on Facebook install apps more than 20 million times every day

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Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites

More than 7 million apps and websites are integrated with Facebook

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Mobile

More than 350 million active users currently access Facebook through their mobile devices

More than 475 mobile operators globally work to deploy and promote Facebook mobile products

That’s awesome!

Can you set up some ads

for us in Facebook?

Awesome…Looks like you have just secured a client!

So go ahead and set up your first ad!

Step 1…Designing your ad

Go to: https://www.facebook.com/advertising/

Click the “Create an Ad” button

Lets understand these fields first.

Destination: Where will people go after clicking on your ad: • An external URL like your

website • A Facebook Page • A Facebook Application • An Event

Select Facebook Ads

Type in a catchy title here (Max 25 characters including

spaces )

Type in your ad copy here (Max 135 characters including

spaces )

Upload an image that represents your ad.

Once you complete the steps your page should look like this

Preview of your ad

Click “ Continue” to proceed

Step 2…Targeting

UnderstandingTargeting

Targeting allows you to decide who should view your adsYou can target your ad based on:• Geography • Demography • Interests • Education • Connections

Specify the geographic locations

Specify the desired demographics

Specify interest of the targeted group, e.gcomputer games

Specify if you want to target users connected to some network

Specify if you want further filter your demographics

Specify the education level of your target group

THIS IS THE REACH OF YOUR

AD

Click “Continue” to proceed.

Step 3…Campaigns, Pricing and Scheduling

Specify the currency

Specify the time-zone

Name your campaign and specify how much you want to spend in a day (min USD 1)

Specify the start and end date of your ad

Leave the bidding to auto if you are new on ads. You can also customize the bidding.

Review your ad

Your ad

Ad info

• From here you can edit the ad or place your order

• Keep a valid credit card ready to place an order

That's it…

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Shyamanta (Sam) Baruah