EyeblasterDzieñ dobry Mindshare Poland

7th July 2006

Eyeblaster

Günaydin Mindshare Turkey 10th July 2006

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Pan European / Global Rich Media LeaderOffices in all key digital markets providing 24/7/365 coverage

ITALYITALY

Presence, Scalability, Service, Support

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Unified Digital Marketing SolutionsCross channel planning, trafficking, adserving and analytics

Standard Formats

Standard Display Ads

Text Links

Search

Advertising Campaign Manager (ACM)

Rich Media Platform (RMP)

Rich Formats

In banner Out of banner In stream

PlanTraffic & Serve

Track & Report

OptimiseUnified

Analytics

Channels

All Display Advertising

IPTV

MOBILE

GAMING

WWW

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Media, Creative and Publisher

The Campaign Process

Media

Publishers

Creative

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Communicating the Media Plan

The Campaign Process

Trafficking template

Mindshare EMEA

Mindshare EMEA

EMEA coordinates plans

Creative agency

Creative agency

CA adds creative names / Omniture tags

EyeblasterEB uploads plan to system / adds Flight IDs

Finaltemplate

MindsharePlan to Mindshare EMEA, to local markets for further amends

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The Creative Process

Creative agency

CA builds assets to Eyeblaster specs & formats

CA uploads assets to EB system and builds ads

Creative agency working with Eyeblaster

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Going Live

PublisherPublishers approve ads in EB system and generate code for the ad server

Publisher approves ad and generates code

Publisher

Publisher

EB sends code to publishers who prefer this method

Publishers with iFrames require “add-in-eye” file

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Video Ad FormatsEyeblaster supports video content in all formats

Video served within fixed size ad unit

Can ‘tease’ by looping few frames until user interacts

Video Strip

Strip of video plays in banner space

Rollover reveals complete video in full size with audio

Louis Vuitton

Full Screen

High impact full-page media player

Optional control buttons

Constantine

Video Banner

Honda Civic

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New video opportunities

Full screen video for Windows Media Video, or Flash 8 and 7

Broadcast video quality – 4.4 Mb, 1Mbps

Real time bandwidth and plug-in detection

Simplified production - no coding needed. Eyeblaster does it for you

Auto encoding of video to multiple bandwidths (bitrates)

Auto resize of video

Eyeblaster default video skins and buttons

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In-stream Video Formats

Pre-Roll

Serving video ads directly into publishers’ video content

An integration-free solution that plays video ads before site’s own video content

Additional rich media unit can be served alongside

Samsung

Video Clip

An integrated player that enables delivery of video ads and video content

Ads can be served at any time during video stream

Virgin.net

Online Gaming

Quake 4

Ability to stream video advertising before or during an online game

Can include full rich media interactivity

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Adidas

Video Functionality

Multi-stream

Pushing the capabilities of video content beyond streaming

Push multiple media streams into ad unit

One video can trigger another via synchronisation

WOTW

Hot-spotting

Interactive layer plays on a timeline over the video

Additional content can be navigated within the video

Mazda

Interactive

Video segments are delivered in response to user interaction

User controls the experience

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Rich media - new features

Behavioral Ad Sequencing

User’s interactions determine what ad is shown next Measure ROI using data on depth of user interaction Optimise creative dynamically based on interaction Unlimited creative ‘paths’ Can include live data feed, polling, data capture

Ad Unit Synchronisation

Create greater impact with seamless interactions between multiple banners

Enable users to interact across ad units on a page Enhances sponsorship opportunities for publishers

Interactive features for advanced ad campaigns

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Rich Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats

Polite

Initial ad creative displayed whilst page loads, then up to 2.2MB can be served

Overrides banner size restriction

Xerox

Expandable

Multiple panels and/or floating ads launch from banner via click, mouse-over or auto-initiation

BBC - Ideal

Push-down

User or auto-initiated push down banner

‘Slides’ publisher content aside rather than covering it

Coldplay

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Out of Banner Formats

Floating

A Showcase of Creative Uses of Eyeblaster Formats

Ads display on transparent layer over page

Works within dimensions specified by sites

John Lewis

Full Page Overlay

Ads display on transparent layer over page

Can cover entire content within a web browser

Nike

Banner to Overlay to Banner

Floating ad to banner

Banner can include additional multiple expandable panels

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Window

Interstitial or ‘pop-up’ window

Downloads politely then plays when loaded

British Airways

Wallpaper

Image replaces web page background

Subtle watermark effect used in sponsorship

Bounty

Out of Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats

Commercial Break

Full-page transitional ad

Displays on site entry or between pages

Discovery Channel

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Volvo XC90 Seat Leon Fiat

Creative Features

Page wipes

Encouraging user interaction through compelling creative ideas

A series of animated effects in response to user interaction

Fold-out

Users control the pace of the message being revealed

Synchronised

Multiple ad units seamlessly interact across a page

Works like a page ‘mask’

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Interactive Functionality

Behavioural

Encouraging user interactivity beyond mere click-thru

User interactions determine what ad is shown next

Unlimited creative ‘paths’

MSN Music

Dynamic Data

Live data fed into the ad

Updateable ad content

Optional personalisation

Weather Channel

Polling

Users respond to question/s in the ad

Aggregated results displayed to the user in real time

NRL

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‘Brand Response’ Advertising

For Users:

Pushing the brand experience and shortening conversion cycles

Delivers content direct to the user where they are

Offers choice to the 90%+ users who don’t click-thru

Results prove interaction overrides typical ad timeout

… Enhanced Experience

For Advertisers:

Provides a fully measurable, immersive brand experience

More interactions means better ROI analysis

Can be fully integrated with client’s site back-end

… Meaningful Metrics

For Publishers:

Negates need for user to leave the publisher site

Provides greater real-estate and file size for interactivity

Publishers benefit from co-branding opportunities

… Permanent Presence

ReportingReal time data for intelligent analysis

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Complete campaign data for analysis

Easy to manipulate and display

Automatic email distribution

Better way to optimise campaigns and create reports

Report types:

Delivery report Performance report Interaction report Performance by frequency Time of day, day of week Domain report Site serving statistics and many more…

Powerful Reporting Features

Reports by creative

Real-time stats

Reports across agency

Site serving

stats

Access a wealth of data on your campaign performance

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The Bottom LineAnatomy of a campaign report

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Creative Spec Database

Advanced specs management tool for Publishers

Eases the process of managing and publishing creative specs Provides visibility to specs and formats early in the creative process Reduces lost revenue and inventory by helping ads go live on time Ability to incorporate specs, managed by Eyeblaster into website’s HTML

Enables planners and designers to have visibility to specs earlier in creative process

Saves time with automatic collation of multiple specs across different site sections

Find the lowest common denominator spec

Accepted banner sizes, file sizes, reminder types, close-button requirements, expandable banner definitions, audio acceptance and much more…

Eliminate creative conflicts by ensuring everything is built to requirements

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