Mindshare 18 Feb2011

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  • 1. This week:From the blog: JNLR results and analysisVideos from our Digital Conference twitter.com/MindshareIRL m-insights.blogspot.comA few words from Conor WhiteThe latest TV and Search Information 18th February 2011JNLR Conor White, Head of RadioThe latest JNLR has show that listeners are continuing to movefrom national to local/regional radio. The last 12 monthshave shown dramatic changes in the radio market with thelatest JNLR results showing that listeners continue to move tolocal/regional radio, which now has a 46% market share.One of the biggest issues that has faced radio in the last 12months is the reduction in listeners from 87% to 85% ofadults listening. There are a number of issues driving thisdecrease, while emigration and unemployment are obviousdrivers, so too are shorter commuting times, the iPod generation and the JNLR gures not accurately logging listenersfrom alternative platforms such as online streaming.RTE Radio 1 has seen some strong book on book increases with Morning Ireland up 23,000 listeners and Mary Wilsongaining a further 10,000. 2FMs Ryan Tubridy has seen his rst gures for his new mid morning show, which are 26%lower than the average quarter hour being delivered by Gerry Ryan 12 months ago. While many will say this is a weakreturn, it should be noted that this is a new show, with new content andwill take time to nd its feet.There is no doubt that Ray DArcy holds top spot in the mid morningshows delivering 219,000 listeners daily. However it has been from the bloganother tough book for Dempsey with a further loss of 10,000listeners and while he retains his number two spot, behind MorningIreland, this position is far from secure. All you need to know about Google PlacesThere has been minimal movement in the market share in Dublin, withby Ollie Smith.Radio 1 still the dominant station. 98FM holds top spot among localRead Here.stations with a 11.6% share of all adults.FM104 is the preferred choice for 15-34 year olds with 21.5%, whileSpin continues its dominance of the 15-24 category with a growingThe Paid Search Charter - Avoiding the36.3%. Smoke and Mirrors by Ciaran Norris.Read more here.Read Here.

2. INSIGHTS &ANALYSISValentinesJoseph SwanGOOGLETRENDSGoogle This!18TH FEB During the week, Google paid homage to Anglo-Irish explorer Ernest Shackleton and to Thomas Edison, with search volume rising accordingly. Incidentally, Edison didnt invent the lightbulb. It was a Newcastle pharmacist called Swan the year before - who had an impressive head for science, butLady Gagas new album not so much for PR or patent stealing... It would seem that romantic Ireland is notRising Searches (last 7 days) Mindshare analyses the search volumewithin Ireland to establish patterns and dead and gone, as the past seven days saw many of us googling some romantictrends of information people are valentines poems for our significant others.11th Feb - 18th Feb 2011searching for over certain time periods. In entertainment, Jedward have been searched by fans and non-fans alike ascork airport crash Breakout1500%set to be our Eurovision entrants.theyre ernest shackleton Breakout1500% the political minefield that isKnowing plane crash corkBreakout1500% points system, we hope theyEurovision dont take Ireland, nil points too thomas edison Breakout1500% personally. However nobody can beat thevalentines poems 850% excitement that was created by Lady Gagacork airport 700%online, in anticipation of her new single Born this Way. An avid user of Twitter and jedward 300% Facebook, Lady Gaga knows how to use lady gaga250% social media to promote a brand.valentines 200%Rising searches are based on the increase in volume from a base volume seven days ago. rte news70% When Breakout is recorded, the base figure was too low to record them.Rising News Searches (last 30 days)Rising Radio Searches (last 30 days)18th January - 18th February 201118th January - 18th February 2011 cork crashlmfm torres egyptnova radio 1andy gray bbcnova radio sky sports today fm livecork chelsearadio 5 live youtube fine gaeltorres kclrradio 1 3. Rising ActivitiesConor White, Head of Radio 2010 vs 2009What is your role in Mindshare? 1 things to do NEWIm Head of Radio here in Mindshare. Radio is a 2 holidays +1very important part of Irish people lives and of ourIrish oral culture.3 zoo+1I book in campaigns, competitions andsponsorships for our clients. I also keep an eye on4 thomas cook+2all the latest data (such as that which appears inthe JNLR blog post this week). 5 badooNEW 6 dublin zoo -1What media developments are you keeping an 7 thomsonNEWeye on? 8 budget travel -6 The inevitable alliance between social media and TV - making TV a more social 9 tenerife NEW experience. It seems it is only a matter of time before everyone is updating their Facebook statuses during real time broadcasts all from one platform!10 holidays direct Whats your favorite recent campaign? Rising Searches in Music The Lotto Rainbow ad always puts a smile on my face, but I have to admit Lynxsborn this waygrenade lyrics recent Fallen Angles gets my vote!grammyslady gaga Who are your role models?brit awardsbruno mars Tony Soprano, Del Boy and Gordan Gekko... obviously. eurovisionjim corradeleavril lavigneOur digital conferenceRising Entertainmenthas been posted tolast 7 days vs. previous 7 daysour YouTube channel! bafta BreakoutClick here for the vitalgrammys 2011insights and statistics Breakout born this wayfor mobile and digital +1,000%in Ireland.eurovision+550% lady gaga +440% jedward +350% true grit +250%rte news+70%The Google Trends report is published weekly by Mindshare Dublin based on search volumes accordingto Google Insights. The data is owned and curated by Google, but available for public access.For more information contact Finian Murphy ([email protected]) or +353 1 415 0300 4. 1,178 1,017Top TV Advertisers 24th Jan - 30th Feb 2011 TV News725644567557 551 538 504TV viewing this week has not changed too much from 430last week. However, news and political coverage isreceiving a lot of attention in lieu of the upcominggeneral election obviously.Gnd omernd andnsonone For dUPC P&rela Eirc kis elaIrel er I enc t IrJ ohDanA new series of Dragons Den hits our television screenslevitt BaulO2 & Uni k Ren onRecJo hnsthis coming Sunday at 9.30PM.557The Late Late Show scored well with its special Top 10 Brands 24th Jan - 30th Feb 2011 430395Eurovision episode amongst the Adults 15-34. Jedward 311298294 284 275now (as mentioned above) are going on to represent us264 234in the Eurovision.RTE are seeking sponsors for two of their high ratingshoes - Off the Rails and The Restaurant. Both are ay y nd asris .ie ug s ldsrsalu ep Pla raof Au 3r na Carv Pr pleB sS ta12 ti-D oultpeexcellent opportunities for Housekeeper/female brands. 2 TriSkyPluyo An cDna SuOCstTo AMReUP CoRS Top Rated Programmes HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs) Mrs. Browns Boys27.3Mrs Browns Boys 12.3RTE News 9 23.2Eastenders 12.1Operation Transformation20.4Coronation Street 11.6Coronation Street 20 19.2The Late Late Show 9.3The Late Late Show 19.1 Operation Transformation 9.2 Fair City18.5Emmerdale 9.0 Eastenders 18.3Raw8.7 Raw 17.3 Fair City8.6All Ireland Talent Show 16.3Greys Anatomy 7.9Saturday Night Show 15.6 RTE News 97.7The Frontline Leaders DebateMost people watching television on Tuesday evening (15th of The audience numbers peaked to one million at 10PM and aFebruary), tuned into the Leaders Debate on RTEs Thetotal of 1.5 million tuned in at some stage.Frontline. Of all those watching television between 9.35PMThe final Leaders Debate will be on RTE next Tuesday, 22ndand 11.05PM, 60% were following the debate. The 90of February when the leaders of FF, FG and Labour will beminute broadcast was watched by an average of 961,000 in the Prime Time studio for a programme presented bypeople - the highest rating for a programme so far this year. Miriam OCallaghan. It will broadcast at 9.35PM on RTEOne. The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data. For more information contact Jill Robinson ([email protected]) or +353 1 415 0300