Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million...

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Experience Sharing by Amul Group for Implementation of FSSA.

Transcript of Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million...

Page 1: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Experience Sharing by Amul Group for

Implementation of FSSA.

Page 2: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

17,025 VDCs in Gujarat

17 District Unions in Gujarat

GCMMF in

Gujarat

SALES REVENUE

SALES REVENUE

Bonus

Dividend on Shares

Addl. Price Diff.

Cattle Feed

Vet. & AH Services

Rural Health Schemes

3.3 million in Gujarat

Page 3: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Milk Producer

Vill. Dairy Co-op.

Dist. Milk Co-op. Union

The Consumer

State Co-op. Milk Mktg. Fed.

Establishment of a directlinkage between milkproducers & consumersby eliminating middlemen

Milk Producers (farmers)controlled procurement,processing & marketing

Professional management

The Amul Model

Page 4: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

3.3 Million Families, 17025 Villages

49 Dairy Plants across India

4 High Traffic Distribution Highways4 High Traffic Distribution Highways

FROZENFROZEN CHILLEDCHILLED AMBIENTAMBIENT FRESHFRESH

53 Sales Offices & Stock Points

10,000 Distributors

10,00,000 Retailers across India

Supply Chain

Page 5: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Food Safety and Standards Act (FSSA)

The efforts put forward by the FSSAIfor ensuring food safety in thecountry is commendable.

Pains taken by FSSAI authorities forenforcing the food law is reallyappreciable.

Some suggestions for your perusal.

Page 6: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

License of Village Cooperative Societies

Farmers associated with CooperativesNo FSSAI Registration/License

Big boost for cooperatives

Suggested for license exemption forVillage Cooperative Societies

Page 7: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

License of Branches/ Storage Spaces

New Branch

Apply for FSSAI License & Wait for 60 days

Obtain a valid License

Hasten the License Issuance Process(or)

Allow to start the business with HeadOffice License.

(or) Reduce the lead time of existing 60

days

Page 8: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

License of Branches/ Storage Spaces

Branch Office

Branch Office

Ambient Products Storage

Refrigerated Products Storage

Frozen Products Storage

Fresh Products Storage

Page 9: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Licensing of Branches/ Storage SpacesSeparate License for all premises

Page 10: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Licensing of Branches/ Storage Spaces

Rationalization of Licenses is required.

Single license for Branch Office with Inclusion ofall premises in the same license.

Single License No. of Branch Office• Ambient Product storage Premises • Refrigerated Product Storage Premises• Frozen Product Storage Premises• Fresh Product Storage Premises

Page 11: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Nomination of Responsible Person

Required uniform enforcement ofFSSAI Nomination Process.

A single person is responsible forconduct of business at differentpremises as nominee.

Page 12: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

FSS (Packaging and Labeling) Regulations, 2011

Small is big…. The consumer trend

Small packs / price point packs are in demand

Packaging & Labeling requirements are verydemanding.

Space is a constraint to incorporate legalrequirements.

We request for rationalization of labelingrequirements by FSSAI in line with US FDA and EUguidelines.

Page 13: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Ice Cream Lids

Page 14: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

300 ml Double Toned milk @Rs. 10/-

Page 15: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

USA Paneer Label

Plant No. & No Address required

Customer Oriented info. High lighted on label

Page 16: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

FSS (Packaging and Labeling) Regulations, 2011

Clarity is required on some of P & L Regulations.

Height of Numerals on the label

Is it applicable only to Net quantity declarations?

Is it applicable to any numerals on the label ?

If height of all numerals is as per the weight /volume, then it is not possible to incorporaterequired Labeling regulations on small/price pointpacks.

Page 17: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

FSS (Packaging and Labeling) Regulations, 2011

Clear Guidelines on Health and Nutrition claims isrequired.

Protein rich products like Paneer & Cheesecontains 20% protein.

Protein is nutritious, helps in muscle building andendure power.

Claims like “Power of Protein” is not violation ofregulations.

Page 18: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

FSS (Packaging and Labeling) Regulations, 2011

Nutrition Claim

Page 19: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Sub Judicial matters shall not be published inany form of media.

Variation in analysis of food between state labsand CFL reports.

Food Sample Analysis and Prosecution

Page 20: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

The food related cases would be better toprosecute in Chief Judicial Magistrate courts.

Food Safety Appellate Tribunal is not yetestablished in some of the states.

Food Sample Analysis and Prosecution

Page 21: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Suggested to allow GRAS status ingredients infood.

Hasten the Process of Product Approvals

Food Product Standards needs to be elaboratedto include more products which are not definedunder FSSAI.

New Products / Product Approvals

Page 22: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

Exports of Milk & Milk Products

Page 23: Experience Sharing by Amul Group for Implementation of · PDF fileThe Amul Model. 3.3 Million Families, 17025 Villages 49 Dairy Plants across India 4 High Traffic Distribution Highways

THANK YOU