Amul industry

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Presented TO KEDAR SHUKLA BY Suman,Pralaya

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Transcript of Amul industry

Page 1: Amul industry

PresentedTO

KEDAR SHUKLABY

Suman,Pralaya

Page 2: Amul industry
Page 3: Amul industry

INTRODUCTIONAmul – The Taste of India

AMUL means “priceless”

Today amul is a symbol of many things

Multi-dimensional impact on rural economy and society

A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).

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History Formed in 1946 by Dr. Varghese Kurien

It has found in Gujarat

Brand name taken from Sanskrit word “Amoolya” means Precious

Full name “Anad milk Producers Union ltd.”Managed by GCMMF (Gujarat Cooperative Milk Marketing

Federation)

Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world

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PRODUCTS of AMUL

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ICE

CREA

M

CHOCO

LATE

S

LIQUID FRESHMILK

BUTTER

PIZZA

COMPETITION

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90%85%

50% 50%40.00%

25%

10%

0%10%20%30%40%50%60%70%80%90%

100%

Chocolate Drink

Butter Ghee

Cheese Sweets Milk Powder

Ice Creamchocolate

Market Share

Products

Amul – Product Portfolio M

arke

t sha

re

Source:- www.amual.com

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Sales Turnover Rs.(in Millions)

1994-95 11140

1995-96 13790

1996-97 15540

1997-98 18840

1998-99 22192

1999-00 22185

2000-01 22588

2001-02 23365

2002-03 27457

2003-04 28941

2004-05 29225

2005-06 37736

2006-07 42778

2007-08 52554

2008-09 67110

2009-10 80050

2010-11 97440

2011-12 116680

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Turnover Chart

1994-95

1996-97

1998-99

2000-01

2002-03

2004-05

2006-07

2008-09

2010-110

20000

40000

60000

80000

100000

120000

140000

Rs.(in Millions)

Rs.(in Millions)

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Steps:-Collection of Raw-Milk

Electronic Milk Test 

Methyline Blue Reduction Test

 Purchasing And Standardizing Process 

 Separation Process  Quality Check (Processing of Milk) 

Packaging Process  Cold Storage

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Amul business strategy

Developing demand

The distribution network.

Umbrella Brand.

Third Party service

providers.

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Customer based market segmentationFor Kids

For women

For youth

For calorie conscious

For Health conscious

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Amul Kool

Chocolate Milk

Nutramul Energy Drink

Milk Shake

Kids

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Amul Calci :-

Women

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UtterlyDelicious Pizza

Amul Emmental Cheese

Amul Cheese Spreads

Youth

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Nutramul

Amul Shakti Health Food Drink

Health Conscious

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Success factor of

Amul Test & Trust

Easy Availability

Product diversification

Use updated Technology

Promotions

Pricing Strategy

Reason for success

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4 P’S OF MARKETING1. PRODUCT

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4 P’S OF MARKETING2. PLACE

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Cost of milk.Labor cost.Packaging cost.Processing cost.Advertisement cost.Transportation cost.Sales promotion cost.Taxes etc.

4 P’S OF MARKETING3. PRICING

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• Uses of variety of media to communicate.• Most famous in bill board• Amul Butter girl is one of the longest run ad• Campaign using like Amul star voice of India.

4 P’S OF MARKETING4. PROMOTION

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. HUMAN RESOURCES The professionally qualified and experienced employees of the

Company helped it during the period under review to render efficient services to its clients and also maintained its project execution track record.

The Company believe that the quality of services delivered by its employees is among the best in the industry and helps the Company in getting new orders and executing the projects in hand.

The Company regularly provides opportunities to its employees to enhance their skills and knowledge both through external and internal training sessions at regular intervals.

It believes in maintaining cordial and harmonious industrial relations.

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CORPORATE SOCIAL

RESPONSIBILITY• Corporate social responsibility (CSR) has

been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development.´

• To meet with the CSR it is expected that a business in its entire procurement-production-processing-marketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment.

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VISION:- The society focuses on having high-tech

solutions without wiping out the Indian people values. The network would consist of over 100 offices, 7500 stockiest. Head quarter is servicing nearly 10 lakhs outlets with a turnover of Rs.10,000 Cr & serving several co-operatives. GCMMF shall also create markets for its products in neighboring countries.

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MISSION:-

Mission of this apex body is alike all that is focusing on the taste, quality and nutritional requirement of its customers. The marketing strategy of the body always try to have excellence in it.

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