Key Partners• SunMan Engineering

• Fathom Design Studio

• Bluetooth

Future Possibilities:

• Google

• PayPal

• Amazon

• PG&E

• LEED Building

(test hypothesis: Channel, Customer, Problem, )

Cost Structure• Product Development

• Fabrication

• Testing

• Customer Research

• Salary

Revenue Streams (test hypothesis: Pricing Model)

• Per unit sales (currently zero)

Key Activities• Design

• Engineering

Future:

• Agile Development

• Sales & Marketing

Key Resources• Intellectual Property

• Design Talent

• Electrical Engineering

• Mechanical Engineering

• In-house Legal

• Customer Development

Value Proposition (test hypothesis: Product, Market Fit, Competition/ Substitutes) • End-user Electricity

Cost Savings• Low total cost of

ownership• Product savings pays-

back initial up-front cost

• Improve overall HVAC system performance

• Upsell opportunity for installers

• Environmental Solution

Customer Relationships(test hypothesis: Demand Creation) • Reliable performance

• Performs as Promised

• Delivers end-user cost saving benefits

Channels• Direct (web)

Transactional

• Direct (Sales) Relationship

• Indirect / Online

• Indirect / Retail

Customer Segments(test hypothesis: Problem, Customer, User, Payer)

• B2B Homebuilder serving B2C Homeowner

(test hypothesis: Size of the Opportunity/Market, Validate the Business Model)

Customer Need

HVAC Energy over HALF of Residential Electricity Costs

Source: Charleston Wise, A Program of The Sustainability Institute, Link

The Opportunity

54%

For home builders who want toimprove HVAC system stability,the new eVent is an automatedvent that helps prevent harmfulbackpressure that can freeze oroverheat supply units. Unliketraditional vents, eVent reducestotal cost of ownership ofcentral heating, and creates aunique selling point.

Product Positioning: Home Builders

For home owners who want to lower electricity bills, the neweVent is a wireless vent that optimizes HVAC heating andcooling. Unlike traditional vents, eVent learns your preferencesand helps you save money.

Product Positioning: Home Owner

FUNCTIONALITY

EFFICIENCY

DELIGHT

Building Contractors: • Improve HVAC system performance• Upsell opportunityResidential Home Owners:• More stable air conditioning• Self-learning, automated. (touchless)DIY Retailers• Increase av. rev. per customer / upsell

Gear Up

Cost savings

Comfort

Conservation

The Solution

Product/Service: Intelligent Remote HVAC Flow Management

Filed Utility Patent in 2012

Reduce system failures

Long battery life, solid hardware

Modern design

Opportunity to Upsell

Low TCO, contractor priced

A service,not advertising

Automated system does the work

Reduce Emissions

Target SegmentName: Tom QuinAge: 45Location: San Jose, CAOccupation: HVAC ContractorSalary: $115,000Compelling Reason to Buy:Likes the idea of upselling HVAC products; wants to help prevent premature HVAC failure.

Whole Product Offering Cost

Savings

Reliable

Intuitive

Enviro-

friendly

Affordable

Delight

How it Works

eVent Cloud Software eVent Hardware Online Self Learning

Vent System Balancing

Electricity

Savings

The Benefits

Value Proposition: Cash Savings

The typical U.S. family spends at least

$2,000* a year on home electricity bills.

*Source: American Council for Energy Efficient Economy, 2012. http://www.energystar.gov/index.cfm?c=products.pr_pie

** Company Estimate: ($2,000 X .54 = $1080. $1080 X .10 = $108)

eVent targets a 10% HVAC energy reduction,

saving U.S. home owners up to $108 per year*

Consumer Pain Point

Profit Model

70MU.S. OWNER

OCCUPIED HOMES with Central HVAC³

3.4KU.S. HOME DEPOT & LOWES STORES

769KNEW U.S. HOMES

BUILT last year

Market Size

“The home energy management systems market is valued

at $1.5 billion in the US, according to GTM Research…By

2017, that number will more than double to surpass $4 billion¹”

Sources: 1. “The Power We Don’t Use”, Christian Science Monitor Oct. 7 2013. 2. http://www.census.gov/construction/nrc/pdf/newresconst.pdf3. http://www.eia.gov/consumption/residential/reports/2009/air-conditioning.cfm

D

Total

Available

MarketServed

Available

Market Target Market

2.5% of New Homes = 19,100

Yr 1 $1.9M382K New

Homes each Year

*TAM Calculation: 70M Homes Central Heated X .85% Online = 59.5M homes. US Census Bureau Data.

*SAM Calculation:480K Nest Thermostats Annually Sold X $250 =$120,000,000

59.5MHomes with

Central Heating and Internet

$120M

Market Size - Target

Logic of the

Business

Innovators

Technology Adoption Life Cycle (TALC)

What is it?

Win-over Home Contractors

75%Market Share

Indirect Network Effects

Win Contractors

Residential Consumers

Big Box Retailers

(Sales Reps)

Go To Market Funnel

Lower Higher

HVAC Forums

Amazon Reviews

Advertorials

Nightly News: NBC

Wired, FastCo, Inc., Entrepreneur

The Verge, Engadget, TechCrunch, TechHive, Slashgear, CleanTechnica, Greentech Media, ZDNet, MIT Review, GigaOM, AllThingsD, GreenUnivers, PC World

OnlineOffline

NPRLowes Home

DepotBB&B

Website

AmazonTigerDirect Service

YouTube

Twitter

Facebook

Facebook

Reviews

Recommendations

LinkedIn

LinkedIn

PG&E Energy Efficiency Workshops

Shares

WOM

ServiceSJ Mercury HVAC Conferences

Awareness

Consideration

Transaction

Loyalty Co

mm

un

ity

Reuters, FT, WSJ,

IEEE Spectrum

blogs.hbr.org

BundlesFree Samples

Old House

Competition

Top 8 Differentiators vs. Substitutes

Feature / Product Pressure Damper Traditional Vent eVentCost $80 - $170 $3 - $25 $25

Web-enabled No No Yes

Remote Activation No No Yes

Self-learning No No Yes

Integrated Thermometer

No No Yes

Motion Detector No No Yes

Usage Analytics No No Yes

Interchangeable faceplates

Not Applicable No Yes

Competition

Keen Home eVentPricing $150 (includes 4 vents) $100 (4 vents); or $25 ea.

Battery Life 1 year Over 1 year

Product Benefits shorten HVAC run time Prevent spatial zone overheating/overcooling

Intellectual Property ? Yes

Team Members 2 4

Funding $40,000 Indiegogo Self-funded

Wireless Standard ZigBee Home Automation 1.2 Bluetooth® 4.0

Production Ready Q3 2014 Q3 2014

Go-to-Market Web, Consumers Web, Contractors

Manufacturing New York San Jose, California