Post Event Trip Report – Digital Maturity Benchmark · PDF filePost Event Trip Report...
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Transcript of Post Event Trip Report – Digital Maturity Benchmark · PDF filePost Event Trip Report...
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
Post Event Trip Report – Digital Maturity Benchmark Summary
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Business – Defined.
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The creation of new business designs by blurring the digital and physical worlds
A New and Disruptive World of People, Business, & Things
Digital Business is expected to create a new $309B market for technology products and services by 2020
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Analog Web E-Business D-Marketing D-Business Autonomous
Focus Build
relationships that drive business or lower cost
Extend relationships into
new markets/ geographies
Transform sales channel into a
global medium to drive efficiencies
Exploit Nexus to drive greater
efficiency
Extend potential customers from people to things
Smart, semi-autonomous things
become the primary ‘customer’
Outcomes Optimize relationships
Extend relationships
Optimize channels.
Optimize interactions
Build new business models
Maximize retention of and relationships
with things
Entities
Disruptions Emerging technologies
Internet and digital
technologies
Automation of business operations
Deeper customer relationships,
analytics
Creation of
new value and new nonhuman
customers
Smart machines
and things as customers
Technologies CRM CRM Web
EDI Mobile
BI Big Data
Social
Sensors 3D printing
Smart machines
Robotics Smarter machines
Automation
The Journey to Digital Business Post Nexus Pre Nexus Pre Web
Business
People
Business
People
Business
People People
Business
People
Things
Business
People
Things
Change of Kind Change of Degree
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Current Digital Maturity Benchmark Data Points • Total ~220 Data Points • Constituency
- Primarily IT (CIO, CTO)
• Benchmark Survey is Open for next 30 days - Leverage the Benchmark
survey to initiate Digital Maturity and Aspiration discussions with the business.
• Please contact you Gartner EXP Executive Partner or Gartner Consulting Managing Partner for more information on the benchmark results
Industry AlignmentEducation 30Government State/Regional 28Manufacturing 25Banking 18Retail 18Professional services 15Government Country/Federal 14Healthcare 12Consumer Goods 11Oil & Gas 11Other 11Insurance 8Utilities 7Transportation 4Pharmaceuticals 3Telecommunications 3Construction 1Mining 1Total 220
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The Digital Maturity Benchmark Process
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Preliminary Benchmark Output - B2B & Asset Based Industries
Current State Aspiration in 18 mths
Average Aggregate Maturity Results across the peer group 5
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Preliminary Benchmark Output - B2B & Asset Based Industries
Average Business Model Dimension Maturity Across the peer group
Current State Aspiration in 18 mths
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Preliminary Benchmark Output – B2C
Average Aggregate Maturity Results across the peer group
Current State Targeted State in 18 Months
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© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Preliminary Benchmark Output – B2C
Average Business Model Dimension Maturity Across the peer group
Current State Targeted State in 18 Months
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© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Preliminary Benchmark Output – Public Sector
Current State Targeted State in 18 Months
Average Aggregate Maturity Results across the peer group 9
© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
Preliminary Benchmark Output – Public Sector
Average Business Model Dimension Maturity Across the peer group
Current State Targeted State in 18 Months
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© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.
General Observations from the CIO Benchmarks Many participants seem to be in a very immature state of Digital Readiness irrespective of
their business model or industry The aspiration of improvement in digital readiness across an 18 month horizon are
extremely optimistic Most observations were in FSI (Banking & Insurance), Healthcare, Education,
Manufacturing and Retail. Except for very few outliers, most of these industries reflected a similar level of immaturity and aggressive maturity perceptions.
We saw that out of the 6 dimensions of the business model, • Ideation had the most focus and highest maturity – out of the generally low maturity
scores • Monetization had the least amount of focus or priority for all but G2C organizations –
reflecting the “IT” mindset in the benchmark Many participants raised the issue of “digital born” companies tainting the picture for the
need to drive “digital readiness”. CXO’s need to realize that it doesn’t matter if an organization is “digital born” or legacy business trying to transform – the fact is competition is competition – and they will need to find a way to compete with the ‘digital born’ competitor threats too.
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If you haven’t already participated in the benchmark – you still can:
Come and Take the Gartner Digital Maturity Benchmark at http://www.decisionmodel.net
Download the Workshop Session Presentation from the Events Navigator Site for More Information
1. Use any mobile device (laptop, tablet or mobile phone) and browse to www.decisionmodel.net
2. Login with your email address (the address used to register for this event) and password “gartnerexp”
3. Select the model that fits your organization 4. Choose your Industry by clicking on the “Industry”
dropdown field 5. Click on “Start Evaluation”
Email Address at Registration
gartnerexp
Your Company Name / Your Name
Your Industry
Five Simple Steps to Get Started
