EventManagement

Prepared By:Akshank Shah

Be a GUEST at your event!

Melon Event Management

With the rise & boom in startup world, there is a significant need for brand promotion, awareness, networking, employee recreation and other types of events to give them a leading edge in the market and employees wearing away.

In the light of the economy and the tough times that many businesses are facing today, it is now more critical then ever to invest in your employees.

Target: SMBs & Startups

Client Budget: ₹2L – 4L (may exceed as per client’s requirement)

Target Profits: 20% - 30%

Melon Event Management

Events“We design, coordinate and manage company events, corporate outings and team building events with a special flair.”

Product Launch Seminar Networking Event Board Meeting

Annual Dinner Theme Party Executive Retreat Team Building

Incentive Travel Rewards & Recognition (Indoor/Outdoor) Carnival

Chill out (Family Day/Kids At Work/Team Outing)

Peace of Mind (Yoga/Zumba Dance/Meditation)

Objective, Mission & Vision

To be the most quality conscious event management company

To provide catering and event management services, that has not been experienced in the industry at affordable rates

To be the preferred services provider in the event management circle

To incorporate event management research and development functions in the company in the first five years

To achieve consistently a return on investment superior to all others to provide the basis for the long term capital growth

To constantly innovate, imagine and inspire to exceed client expectations

SWOT AnalysisInternal Environment

Strengths

Highly motivated staffCustomer friendlyExecute plans with shoestring budgetInteractive activities

Weaknesses

Tax structureBrand portfolioFuture profitability

Opportunities

Growing demandNew marketsNew acquisitionsNew products and servicesSupport from local authorities

Threats

Rising cost of raw materialsPoor InfrastructureNon delivered licenses/special permits

External Environment

Government EnvironmentINC-29 Company RegistrationIncorporate a Private Limited Company using Form INC-29, subject to ROC(Registrar of Companies) processing time

Obtaining DSC & DINDigital Signature Certificate(DSC is required for the proposed Directors of the Private Limited Company

Filing for IncorporationIncorporation names are prepared and filed based on the selected name. One name must be selected for the company after referring to the MCA Name and Trademark database

Obtaining PAN and TANRegister with Income Tax India for Business PAN & TAN

Government EnvironmentAdditional Licenses & Approvals

IPRS : The Indian Performing Right Society IndiaPPL: Phonographic Performance LtdLoud Speaker License from your local police stationPremises LicensePerformance LicenseNOC from the Traffic Department NOC from the Fire Brigade DepartmentNOC from the electrical inspectorNOC from the Health DepartmentNOC from the Collector (if there is ticket selling or charity show) NOC from the RangabhumiParinirikshanMandalCertificate regarding fitness of the machinery (in case of amusement rides)No Objection Certificate from Entertainment Tax department (In case the event is ticketed) Liquor Permit (Permanent/Short Term)

Taxation

Rate of Tax Accounting Code

Service Tax 10% of the value of services

00440197

Date of Introduction: 16.08.2002 vide Notification No.8/2002-ST, dated 01.08.2002. Definition and scope of service:

(i) "Event Management" means any service provided in relation to planning, promotion, organizing or presentation of any arts, entertainment, business, sports, [marriage]* or any other event and includes any consultation provided in this regard;

(Section 65(40) of the Finance Act, 1994)

(ii) "Event Manager" means any person who is engaged in providing any service in relation to event management in any manner;

(Section 65(41) of the Finance Act, 1994) “Taxable Service” means any service provided or to be provided, [to any person], by an event manager in relation to event

management. (Section 65 (105) (zu) of the Finance Act, 1994) Rate of Tax & Accounting Code: (Rate of tax is effective from 24.02.2009.)

Business Conduct

Proposal Budget Venue/ Site Selection and Design

Production Schedule Speaker & Supplier Checklist

Sponsorship

F & B Menu

Guest list Risk Management Marketing Promotion

Pre – event

Running Sheets

Event Day

Post Event

Evaluation

Shutdown and Reporting

Terms and ConditionsDocumentationTerms & conditions may differ without prior notice

PricesAll prices quoted are inclusive of applicable duties & taxes

Payment TermsPayment to be done in 60:40 ratio

Late Payment PolicyPenalties will be applied @10% of the outstanding value

Circumstances beyond our controlRight to cancel, cancel or delay any booking

Minimum membersReserve the right to quote the cost per member exceeding the minimum number of members

Terms and ConditionsItineraryNot final and is subject to the availability of the venue

BookingsFully completed & signed booking form

Cancellation PolicyMore than 60 days prior to event: 25% to total costWithin 60 days prior to event: 50% of total costWithin 30 days prior to event: 75% of total costWithin 14 days prior to event: 100% of total costCancellations must be made in writing and will be subject to events selected

DamagesClient will be charged the full replacement cost. Any damages must be reported to a member of the company stuff

Flow of MoneyIndentify Income1. Client Fees2. Sponsorship3. Merchandising4. In-kind

Indentify Expenditure1. Indentify Expenditure2. Food & Beverage3. Administration4. Wages & salaries5. Venue6. Lighting, sound & visual7. Staging 8. Graphic design9. Printing10. Decoration11. Entertainment12. Marketing & Promotion13. Travel 14. Accommodation15. Contingency

Guidelines for Selection

1. Availability 2. Size of the event3. Layout and suitability 4. Stage, field of play or performance area 5. Transport and parking 6. Proximity to accommodation7. Services available e.g. F&B8. Technical support e.g. PA system, projector9. Cost

Venue/Site Selection & Design

Venue/Site Selection & Design

Conduct a Site Inspection Develop a checklist for Site Inspection: 1. Compatibility with event theme2. Seating arrangement 3. Sight obstruction e.g. pillars4. Storage areas5. Entrances & exits including freight access6. Stage area7. Equipment available on site8. Safety and security 9. Access time10. Power

Venue/Site Selection & Design

Layout Diagram Prepare a Layout diagram on:

1. Stage2. Seating and table arrangement3. Registration area4. Equipment positions e.g. lighting, projectors5. Decoration layout6. F & B station7. Signs 8. Entry and exit including staff position

Market Competitors

Seventy Event Media GroupPercept Limited Platinum World GroupDreamz Events N IdeasBrandish Media & EntertainmentSync Entertainment Pvt. LtdEvent Plus Management Pvt. Ltd.Sound SpiritCream (India) Pvt. Ltd.Toast Pvt. Ltd.

Brand Promotion

Ask following questions in a Feedback Form:1. Did you enjoy the event? If no, then please state the reason2. What did you like most in the event?3. What did you like least in the event?4. What are the problems you faced during the event?5. What could have been done to make this event better?6. How do you rate the various services provided by us(please check

one of the option)• Hospitality: Excellent, good, average, poor• Catering: Excellent, good, average, poor• Transportation: Excellent, good, average, poor• Mgmt staff behavior: Excellent, good, average, poor• Mgmt staff services: Excellent, good, average, poor• Hospitality: Excellent, good, average, poor

7. Would you like to participate in our next event?

Feedback

Thank You