MEMBRES OSV

*Réduction de 15% sur un stand dans le Freeride Test Village et Expo (425 € au lieu de 500 €, forfaits inclus, voir diapo 11)

*Réduction de 15% sur les différents niveaux de sponsoring (voir diapo 22)

*Gratuités et réductions sur les forfaits, service de réservation gratuit…

INDEX Section A: Event Overview

Section B: Freeride Contest

Section C: Communication Plan

Section D: Sponsor Packages

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EUROPEAN FREERIDE FESTIVAL European Freeride Festival (EFF) combines sports and

entertainment on an unprecedent level, a groundbreaking format in the international snow events scenario.

‘Freeriding for All’ the event claim: ski, snowboard, telemark, ski-alp, splitboard with several activities for both experienced athletes and beginners.

EFF participants: for the first edition approx 700/800 registered participants are expected (60% from Italy, 40% from Europe)

Target group: 70% male; age group: 25-50 years old.

Section A

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EUROPEAN FREERIDE FESTIVAL

Event schedule: 22 activities in 5 days, from 9.00 am until 12.00 pm. Contests, clinics, entertainment, forum and workshops, camps, parties, live music, product test, VIP guests, film festival and much more.

Date: between 2 top European events and ISPO tradefair

Section A

5-8 feb 31 jan – 4 feb 31 jan 24 - 31 jan

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LIVIGNO ‘the Italian Little Tibet’

Livigno is one of the Alps' most renowned tourism stations, the Valtellina’s flagship resort, and is set between the Stelvio National Park and the Swiss National Park.

Local audience: 14,000 tourists per week (30% Italians), 6,000 residents (100% Italians) for a total weekly audience of 70,000 presences.

Section A

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EVENT SCHEDULE 5 days for 22 activities, from Saturday the 31st of January to Wednesday the

4th of February.

2 international competitions: Livigno Freeride Challenge (Freeride World Qualifier series) and Livigno Ski & Snow Alp Challenge.

The activities will take place all around Livigno: on the 2 main ski areas (Mottolino and Carosello 3000), downtown stage, in several clubs and shops, in Plaza Placheda Touristic Center (with facilities such as conference room, expo area, offices etc.)

Section A

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SPORT Freeride World Tour 2015 qualifying event Snow and Ski Alp competition Freeride trips with mountain guides and helicopters Freeride camps (snowboard, ski, telemark, splitboard) Product Test (Freeride Test Village) Full Moon Final Dinner & Party

Entertainment Film Festival Workshops (Artva Camp, Photo, Splitboard, Costum Board) European Freeride Forum Photo Contest and Photo Exhibition Party, Tipical Dinner and Live Music Italian and international VIP guests Awards Press Day

ACTIVITIES Section A

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FREERIDE WORLD TOUR 2015 European Freeride Festival will host a ‘Freeride World Qualifier’ event,

with the aim to become an official Freeride World Tour event in 2016.

4 event locations around Livigno are approved already by Freeride World Tour technical delegates: Monte Breva, Corno di Capra, Versante destro Colle Val Nera and Pizzo Filone.

Section A

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EXAMPLE OF DAILY SCHEDULE

Section A

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FREERIDE TEST VILLAGE

Section A

Organized in partnership with the main Italian Snowboard and Freeski tradefair, ‘Pro Shop Test’, a ‘Freeride Test Village’ will offer the participants the opportunity to try the main brands products. More than 70 brands are exposed at Pro Shop Test and many already confirmed their participation to the EFF Test Village.

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LOCAL PARTNERS

FEDERATION PARTNERS

EVENT PARTNERS

PARTNERS Section A

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LIVIGNO FREERIDE CHALLENGE the freeride contest hosted by European Freeride Festival

- The freeride contest hosted by the European Freeride Festival 2015 will be the most important activity of the event, from both competitive point of view than for the international media coverage.

- The contest will be a 4Star Freeride World Qualifier, and it aim to became a Freeride World Tour official event from the second edition in 2016.

- Awaited athlets: 80 riders (man-women, ski-snowboard) coming from approx 12 nations and pre-selected by the Freeride World Tour official ranking.

Section B

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LIVIGNO FREERIDE CHALLENGE Location and tech info

- 4 possible locations : Monte Breva, Corno di Capra, right side of Colle Val Nera and Pizzo Filone

- Tech info : all location over 3.000m osl, slopes length from 504m to 781m, max angle 45° and avarange angle from 24° to 30°.

- Competition format: to be defined and to be discusse with title and/or main sponsors.

Section B

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LIVIGNO FREERIDE CHALLENGE Example of location info sheet (Pizzo Filone)

Section B

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LIVIGNO FREERIDE CHALLENGE Media Coverage, TV Production and Broadcasting

- The freeride competition will be the main actvivity of European Freeride Festival to be communicated by the press offices and pr agencies hired for the event promotion.

- TV Production with a 6 people troupe on location: Director of Production, 3 cameramen, sound supervisor and video editor. Drones and helicopters will be used as well.

- Video Output: - Daily highlights for web and tv news

- Runs from every athlets available the same day of the event for to go viral on web and social media.

- 12’ minutes extended video edit about the competition in full-HD format after 4 days from the event.

- 24’ minutes TV Show about the European Freeride Festival (including also the 12 minutes from the freeride competition) 14 days after the event.

- TV Broadcasting program by Quattro Media with awaited tv coverage of 400 on-air hours in 45 nations.

Section B

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THE COMMUNICATION PLAN will promote the event and Livigno resort as the new freeride touristic destination.

15 different press offices around Europe, an event agency specialized in snow sports, broadcasting partners, road show, partners event and online-offline communications.

TARGET MARKET: Italy and Europe, with main focus on German

speaking and East European countries.

TARGET GROUP AND PSYCOGRAPHICS: 70% male, 25-50 years old. Interests include: winter sports, outdoor and snow life style, travels, freeride and action sports.

COMMUNICATION PLAN Section C

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• Website in English and Italian languages

www.europeanfreeridefestival.com

• Web , Social Media, Digital PR

• Printed Material • 50,000 flyers and 2,000 posters distributed in 500 shops, during partner events

and the road show.

• 5,000 event booklet copies (A6 format, distributed in Livigno from December 2014)

Official Media Section C

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Media partnership with the main Italian and European specialized magazines and websites

Traditional and digital Press Offices in Italy and other 15 European countries will distribute press releases before, during and after the event ensuring a large audience goal.

Offline and Online Media Strategy

Section C

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• Production of 3-6-12 minutes highlights for International TV distribution in 45 countries, broadcasted by specialized action sport media agency Quattro Media

• Web clip for online distribution on websites, web tv platform and social media, before-during-after the event.

• Goal: 400 hours airing time on national television from 45 countries and online coverage on over1,200 websites.

TV and Web-TV Section C

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• ROAD SHOW

From September 2014 until January 2015, European Freeride Festival will be promoted with a road show across the main alpine ski resorts in Italy, Austria and Swiss and during the trade events SKIPASS (Modena, Italy), IF3 (Innsbruck, Austria) and Pro Shop Test (Andalo, Italy).

• PARTNER SHOPS

50 ‘official EFF shops’ in Italy, Austria, Swiss and Germany will support the local promotion of EFF and will bring groups to the event. In addition, promo print material will be distributed in 500 shops around Italy.

Road Show and Partner Shops Section C

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If you are looking for a winter sport event to focus on for branding and promotion we should explore the below possibilities.

• Title Sponsor European Freeride Festival – cost to be negotiated

This level of sponsorship is more a kind of partial ownershop of the event. Becoming title sponsor would impact the logo and your brand would become part of the event name. All aspects of the event would be covered in this arrangement and the title sponsor would have the greatest return and opportunities with leveraging, branding, event growth direction and media strategy.

All discussions on title sponsorship are reserved for long-term proposals.

• Title Sponsor for the Freeride World Tour qualification event – cost to be negotiated

This level of sponsorship connect your logo with the Freeride World Tour qualification event, the main activity in the European Freeride Festival schedule. As the event aspire to upgrade as an official Freeride World Tour event in 2016, this title sponsorship is reserved to long-term partner which will be invited to join strategical decision about the event growth. The sponsor brand will be the most esposed during the freeride contest and will receive a Silver/Gold position in the EFF as well (depending on the agreement).

• Title Sponsor for both Freeride Contest and European Freeride Festival – cost to be negotiated

This option represents the largest integration in the project for a partner, from media exposure to strategical decision and managing aspects. It is reserved for long-term proposal.

SPONSOR PACKAGES Title Sponsor positions

Section D

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• Gold Sponsor – 2 positions at € 25,000 each

EFF wants to keep the number of brands involved slamm and reserves only 2 premium ‘Gold Sponsor’ positions to potential partners. With integration in every area of the event and of the communication plan, gold sponsors have the opportunity to discuss specific needs and will be exposed in the Freeride World Tour qualification event as well with premium positions.

Among the benefits for Gold Sponsor: Gold branding positions in every activity of the EFF and during the Freeride World Tour qualification event/ Access to all film and tv footage as well as event photos / full support from our social media team / online gold banner / brand placement on all official printed material, event uniforms and website / logo in the back drop and on the stage / account manager / booking service / 2 adv pages in the event booklet / 30 event pass.

• Silver Sponsor – 4 positions at € 15,000 each

The 4 Silver Sponsor positions offer large exposure on the communication program as well as during the event with the opportunity to leverage specific to your needs. They include also a light exposure in the Freeride World Tour qualification event.

Among the benefits for Silver Sponsor: Silver branding positions in selected event activities of the EFF / Access to selected film and tv footage as well as event photos / full support from our social media team / online silver banner / brand placement on all official printed material and website / logo in the back drop and on the stage / account manager / booking service / 1 adv page in the event booklet / 10 event pass.

• Bronze Sponsor – 8 positions at € 5,000 each.

Bronze Sponsor positions offer good exposure opportunities during the event with a limited investment. Bronze sponsors will be integrated in specific activities in the EFF schedule and with dedicated media actions before and during the event to be discussed with the event management. These positions will not be included in the Freeride World Tour qualification event.

Among the benefits for Bronze Sponsor: Bronze branding positions in specific activity of the EFF/ Access to selected film and tv footage as well as event photos / online bronze banner / brand placement on specific print material and website / booking service / half page adv in the event booklet / 5 event pass.

SPONSOR PACKAGES Gold, Silver and Bronze positions

Section D

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• Official Supplier This is a value in kind agreement for product suppliers or services rendered

which benefis event operations. Details and value to be discussed with benefit up to a bronze sponsor level.

• Freeride Test Village and Expo Area – € 500 Manufactures and service providers in the freeride market can enter the Expo

Area (on Saturday 31st January) and the Freeride Test Village (Sunday 1st and Monday 2nd February) at a fixed rate of € 500 per Brand.

The € 500 registration fee include a 3x3m space in the Plaza Placheda Expo

Area (with walls, 1 table, 2 chairs) and a 4x4 m in the Freeride Test Village (for 1 tent) Among the benefits for the Freeride Test Village exhibitors: brand logo integration in the Expo Area and Freeride Test Village graphics/ booking service / 2 event pass.

SPONSOR PACKAGE Official Supplier and Test Village

Section D

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MOON srl Via Stresa 24, Modena

Ing. Marco Sampaoli mail: info@moonsrl.it

tel: 0039.059.9783397

CONTACTS

Azienda di Promozione e Sviluppo Turistico di Livigno

Via Saroch 1098/a, Livigno

Luca Moretti mail: luca.moretti@livigno.eu

tel: 0039.0342.052200