Best Day & Time to SendMass Marketing Email

AssumptionsSo, what’s the best day and time to send your targeted mass emails? The answer is... Whenever it’s right for you!

Because every business is di�erent, every business has todetermine for itself which days and times work best for them.

A nightclub may �nd that Thursday nights are best, but that may not be best for email messages about an local early morning bakery.

Do not simply rely on others ideasor even on their statistical data.

Whenever it’s right for you,it’s right. The stats may notapply to everyone.

The TestThere’s essentially two ways to test emails. The ‘just do it’ method and the A/B test.

‘Just do it’ means you get started. Send some emails and then look for patterns. Does the data speak to you in some way over a period of time? Look for clues and you’ll �nd them.

A/B testing is a step up in that you run essentially the same campaign but with two versions. The winner’s in the results!

Regardless of your feelings and intuition, testing IS the only way.

Regardless of how you lookat the numbers, you have to look at the numbers.

WeekendsWeekends are statistically the worst time to send emails. As it turns out, most people are out and about and not really all that engaged in emails over the weekend.

What may happen is your email goes unread. This means it will be in the inbox on a Monday morning.

There’s only one key to understanding what happens next..The delete key.

Unless you have a good reason tosend on weekends, don’t.

Monday mornings are heavydelete days. Being part of thathasty deletion is not good.

MondaysGet into work on Monday morning and go on an email deletion rampage. Only ‘email gold’ and ‘to-dos’ get through.

Sometimes, even an email that would be actionable another time or another day gets the boot.

Stats may show increased open rates, but don’t be fooled. You may be part of the Monday open/delete revolution.

Although open rates may be higher,so are hasty deletions.

Save yourself the hassle!Just don’t land in the Mondaymorning delete pile.

The BestImagine you’ve survived Monday and settled into the week. Tuesday brings a renewed sense of purpose and organization, and you’re ‘almost’ feeling patient as you work into your day.

Now, that’s basically when you want to send your email! Tuesday and Thursday win over statistically, but midweek is the clear victor in the ‘days to send email’ challenge.

Remember to be speci�c to your audience though!

Now we’re talking! The best timesto send email are during the week!

One study in particular is ofinterest. Follow the link at the end of this presentation.

Early Bird

Chances are, you have the same routine most people do. Filter through an inbox �rst thing looking for emails to delete. Whatever remains is your daily tasks.

So, like most of us, you delete the junk out �rst thing!

Subsequently, 8:00 - 9:00 AM has the lowest open rate because of reducing clutter before the day starts.

The early bird enters the recycle bin.Question... What do you do �rst thing?

May your competition’semails be deleted �rstthing in the morning.

LunchtimeLunchtime for many is a time to regroup and relax momentarily before taking on the afternoon. Since we’re all so busy these days, eating at our desks or checking email on our phones is commonplace.

For a brief moment (between noon and 1pm), we’ll be more open and receptive to all sorts of emails, sales emails included. This downtime allows us to peruse, make lists, consider, shop or plan and dream. Then it’s back to work we go!

Finally, a lunchtime worthinterrupting - SEND YOUR EMAIL!

When we’re starting lunchis the time to send your marketing email!

Here is the link to ‘Six case studies and infograph-ics on the optimal time to send emails’:http://bit.ly/sendtimes

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More on author Jay Moneta:www.MarketingAwesome.com www.Twitter.com/JayMoneta

Best Day & Time to SendMass Marketing Email