Email & Social Media Marketing - How to Leverage the Power
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Transcript of Email & Social Media Marketing - How to Leverage the Power
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skadeedle.com
What’s Skadeedle?
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What We’ll Cover Today
• Content What to publish to Twitter, Facebook, Blogs and email campaigns
• Email & Social How they need to interact to get you more biz
• Reporting Learn what’s working
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Content
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Content is All Around You
• Stories • Holidays • Photos and Videos • Events • Great offers • Questions • Guides, whitepapers • Curated content
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Blogs are ever-changing your website isn’t
Receptacle of all things content
Search Engine results can increase
Cross promote
Twi:er
Emails
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Twi:er
Emails
Retailer website might add new products
New products always promoting
Cross promote
Think about all channels not just one
Retail Example
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Email &
Social
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Email & Social Go Together
• Businesses that use email & social get a 28% higher open rate than those who do not.
• You need to be everywhere your prospects and customers are
• Your customers are your best source of marketing
• Your customers’friends are probably a lot like them
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Blogs
• Blogs + email marketing = great way to exchange content
• Add an opt-in form to your blog
• Use blog posts for newsletter content
• Use email to help build a strong following for your blog
• Social sharing buttons must be on each post
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Create channel exclusives and cross promote
On Sephora’s Blog
In Sephora’s Email Newsletter
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Get That Email Address!
• Ask Facebook followers for their email address.
• Have a welcome app on your Facebook page with a form asking for their email address.
• Tweet “sign up to receive “email only” offers – then link to an opt-in form
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Email & Social Go Together
• Post your email to your Facebook & Twitter feeds.
• Include "like us on FB, and follow us on Twitter” buttons in your emails Most Email Service Providers enable you to do this.
• Send a solo email asking recipients to follow you on social networks
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Examples From
WFH Biz
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How Do I Know If It’s Working?
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Blog visitors – Google AnalyOcs
Measure what people like to click on
Measure how many people leave and go to your site.
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Facebook Insights
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Twi:er Counter
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Tweet Deck
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Cool Tools To Use
• Email Marketing VerticalResponse, Mailchimp, ExactTarget, Responsys
• Social Media Marketing VerticalResponse Social, Sprout Social, Shoutlet, Hearsay
• Social Media Monitoring Tweetdeck, Hootsuite, Radian6, Alterian SM2, Meltwater Buzz
• Content Social Crawlytics, Evernote, Pocket, Scribe, Compendium
• Analytics Google Analytics, Facebook Insights, LikeAlyzer, Webtrends, Omniture
• Blog software WordPress, Tumblr, Blogger
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Remember to Engage! • Use what you’ve got.
• In every message, think about increasing your reach across all channels (email, blog, Facebook, Twitter).
• Learn from what you’re doing and do more of what’s working.
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Thank You! Kim Stiglitz @Stiggy1 @Skadeedle
Q&A