Email Marketing
3
Email Marketing Shutterfly Laura Kerimova Email Marketing MKTG 469 – Internet Marketing Professor Ahrens
-
Upload
laura-kerimova -
Category
Documents
-
view
92 -
download
0
Transcript of Email Marketing
Email MarketingShutterfly
Laura KerimovaEmail MarketingMKTG 469 – Internet MarketingProfessor Ahrens
Audience Target Audience: Demographics • Single female, 20-30 years old• Married People w/ Children, Middle Class• Older People, Grandmother/Grandfather
Psychographics• Fun, Upbeat• Money Savers• Spontaneous/”Risk” Takers• Positive Personality• Family-Oriented
Header
Subject / From / ToSubject Line: What works well:• Curiosity
What does not work well:• Not straight forward enough
Different subject line:
“See what discounts you win by rolling the dice!”• Sparks curiouslty
From: Shutterfly• Add email
To: [email protected]• Needs to be personalized• “Jan Ahrens”