EVALUATION web seminarEmail marketing acquisition tactics with Michael Leander04-06

Featured speaker:Michael Leander

http://www.fokusintegrated.com

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Summary Marketing through social networks with Michael Leander – 2 June, 2009

• 39 marketers from 15 countries signed up for this FEDMA and Markedu web-seminar

• 16 people showed-up• 2 cancelled and 21 didn’t show up• 18 received an evaluation email)• 14 people filled out the evaluation (66,67%)

• Here are the results. . .

”Evaluate speaker: Michael Leander”1 is bad – 7 is great

Michael Leander’s presentation was

well received

”Evaluate speaker: Kevan Bilton”1 is bad – 7 is great

Kevan Bilton only presented 15

minutes of live product demo

Marketing quality and technical quality1 is bad – 7 is great

Marketing quality was once again rated very good

Technical quality was rated good

71,43% said they are likely to recommend the “Marketing through social networks” web-seminar to others

71,43% said they would recommend the web seminar to others

Did the web-seminar meet your expectations?

85,72% said their expectations were met or exceeded

Testimonials, recommendations and constructive feedback

" I think it was quite interesting and dynamic way to give a seminar

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“Dear Michael, you still speak too fast. Every body understands you like to do some promotion in the beginning and not in the end, but speak less fast. F0r 95 percent of the audience is English a second

language. Second thing is your program was (again) too long. Canceling slides is not good. Your guest did not cancel any slides. Two hours is two hours. It was such a pity I could not join the end

simply because of other appointments. I hope you do not mind my honest comment

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“Please refer to my previous testimonial. I'll be glad to provide another one next time but I had to leave this seminar in the middle of Kevan's

presentation. In general I think these are really well done (technical, content, interaction,

atmosphere), except for this time, I found it hard to pay attention to Kevan's speech.

Testimonials, recommendations and constructive feedback

" Very profound, detailed and very up-to-date.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“No one does this better than Michael Leander. I have attended several of his web seminars over the past months – and he is very knowledgeable, very willing to share his knowledge and on top of

that he is an outstanding presenter.”

Due to time constraints we have not yet asked this person if we may publish his or her name

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.

• Stay tuned: http://meemoo2.com

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