Effective Presentations Pitching Commercialization: Final Presentation for TCC Grant Program Erik...

Effective Presentations

Pitching Commercialization:

Final Presentation for

TCC Grant Program

Erik Azulay

Copyright 2013 Charter Consulting

Commercialization

Combining two different worlds:

Scientific Research and Business


Effective Presentations

Elevator Pitches (1/2 to 1 minute)

Blitzs (2 - 3 minutes)

Investment Proposals (5-15 minutes)

Competitions (5-15 minutes)

Technical/Scientific presentations (??)


General Presentation Outline

Introduction/summary Pain/Problem Solution (description with benefits) Market opportunity Competition Development status/Road map Business Model IP Team Status Financials/Funding Conclusion


A Revolution in Dental treatment

Scientist nameBDS, MS, PhD,

Diploma Islamic Studies, Diploma Total Quality Management TQMProfessor & Head of Oral Biology Dept. Faculty of Dentistry, University Name

Member of European Federation of Biotechnology EFB, European Action on Global Life Science EAGLS, US-Egypt Science & Technology Alumni, Egyptian-American

Scholars EAS, German-Egyptian Network for Young Scientists GENYS and Orange Belt Six Sigma.

ESTI CompetitionTechnology Presentations

Academy of scientific Research & Technology

The Pain/Problem

Describe the market need (pain) Why did you create this innovation? What problem did you set out to solve?

Answer the “so what?” question to get to the real problem


Technology Description/Solution

• Surprisingly difficult!

• Concise, minimal technical language.

Benefits, not features:Improves gas mileage by 17%Saves $240 per year in energy consumptionReduces preparation time from 1 hour to 7 minutes

• Relevant


Converse Piezoelectric Effect“Basis of all actuator applications”

P

+

L

LShear

V

Transverse

P+–

LL+L

VL+L

Longitudinal

L+– PV

Transverse displacement: linear dependence on length Strain amplification possible using long structures…..Bimoprphs

Field-induced displacement: Low and need to be amplified via geometry………………….Basis of the using Solid Freeform Fabrication

-L=d33V

d33= 675 pC/NV= 500 VL= 0.34 m

L=d31 x (V/t) x Ld31=-310 pC/NV= 500 V, (t/L)= 1 & 10 mmL= 15.5 m

L=d15Vd31=850 pC/NV= 500 V L= 0.43 m

1. Transceiver (TRx) = Transmitter + Receiver

2. DWDM = Dense Wavelength Division Multiplexing

3. Color-less TRx

Key Words 1

TRx

TRx

TRx

TRx

TRx

TRx

40 kinds

of TRx’s

TRx

TRx

TRx

TRx

TRx

TRx

Single Kind

Optical FiberSystem TRx

System

TRx

Core of Our Business

http://www.tellion.com/kr/sub_product.php?category1=02&category2=03&tab=03

http://www.tellion.com/kr/sub_product.php?category1=02&category2=03&tab=03

Market Opportunity

Size, scope

Don’t go overboard

Focus: One “Can’t miss” + a maybe a follow up

Interest (if any)


Competition

NEVER say: “There is no competition” If you think there is none, then you are in trouble

What alternatives exist to your solution? Brand Functional

Who else is trying to solve the problem?

What is your competitive advantage?


B. The inner IV Bag

Test Item Unit Test Method Competitor Company A

Thickness ±10% um ASTM D374 200 200

Tensile Strength- At Break

MD㎏ / ㎠ ASTM

D638248 327

TD 227 301

% Elongation- At Break

MD% ASTM

D638702 505

TD 685 490

Haze % ASTM D1003 9 ~ 10 9 ~ 11

OTRcc/

㎡ .day.atm(24℃, Dry)

ASTM D1434 3,000 36

Modulus g - 25 48


Road Map/Development Status

(Where you have been and where you are going)

Accomplishments to date Technical Financial

Planned timeline for futures milestones


Business Model

How will you make money?

Do you know your customer and the purchase process?

Example: Manufacturing or licensing? Direct sales or channel distribution?


IP Status

Type of protection, if any

Report of any disclosures

Ownership clear and documented?

Known problems (crowded or not)

Don’t go overboard here!


The Team

Relevant experience

Technical team versus financial/commercial

Boards, advisors, strategic partners

Networks


Company/ Institution

Position Name Degree Description

XYZ

CEO S Park Master

-Founder of Company (1999)- Thermal Engineer in ETRI(Electronics Telecommunication Research Institute) over 20 year experience in R&D & Business

R&DDir.

S Ahn Ph. D- Ph. D: Thermal Dissipation- Thermal Engineer in ETRI - over 20 year experience in R&D

R&DMgr

Y Song Master- R&D Team Leader- 14 year experience in R&D

R&DTeam

9 staffUnder Graduate/

Graduate School

- Thermal, Mechanical, Optical, Electrical Engineers

SalesDir.

J. Kim MBA- Over 20 year experience in Sales & Marketing

SalesMgr

H Lee Under Graduate- Over 10 year experience in Overseas Sales

SalesTeam

4 staff Under Graduate - More than 3 year Experience

R&D Institute

Korea Association for Photonics Industry Development

- Consortium for Russia LED Market

Korea Photonic Technology Institute - National R&D Project

Team Status

Financials

Profit and loss statements from past

Profit and loss forecasts

Be careful:– Numbers can raise more questions than they answer!


Summary

3-4 bullets, with short summary.

• Pain/Solution• Market• Benefits• Team

Don’t forget your contact information!

Summary

Don’t crowd the slides: Less is better

Less on technology (how), more on problem (why) Minimal technical language

Come prepared, show your passion!

Questions? [email protected]


Effective Presentations Pitching Commercialization: Final Presentation for TCC Grant Program Erik...

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