Edward Appleton, Sybille Diegelmann, Nina Keller, Skills For A NewMR World 2016
17
‘For Real!’ Research in Unusual Spaces and Places – NewMR Webinar Happy Thinking People, 2016 Edward Appleton, Nina Keller & Sybille Diegelmann ‘For Real!’ Research in Unusual Spaces and Places 20 October 2016
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Transcript of Edward Appleton, Sybille Diegelmann, Nina Keller, Skills For A NewMR World 2016
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
EdwardAppleton,NinaKeller&SybilleDiegelmann
‘For Real!’ Research in Unusual Spaces and Places
20 October 2016
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
SomeGmes,astudioisn’tenough……
“Can’twegetabitcloser?”
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
Aren’tMobileEthnographiesOK?
Quicker
Cheaper
More participants
More convenient
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
MindtheGaps….“Ijustlikeit”
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
Hotellobby
SkaterhallFashionstore
Someunusualplacesandspaces
Rapconcert
Icecreamparlor
Beautysalon
Co-workingspace
Basketballcourt
Kiosk
Shoppingmall
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
“Ican’texplainit,itisjustareallyniceatmosphereinhere!”
Shownottell
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
“Size12?WeareinGermany,Ihavenoideawhatsize12is!”
Unexpecteddiscoveries
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
“IalwaysfreshupimmediatelywhenIgotomyhotelroom.”
Iampoorwitnesstomyownbehaviour
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
“Itisreallynicethatwedidtheboxtrainingtogether.ItfeelslikeIalreadyknowyouforyears.”
Fromresearchertofriend
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
“Iknowthequeuesaretoolong.Weareworkingonit.”(Client)
Apicturesaysmorethan…
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
“Iwassorelievedthattheguystalkedtomeatall–andsoopenly.”(Client)
Blurringroles
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
“Iwasn’texpecMnghowdepressingitcanbetobea12yearoldboy!”(Client)
GeVngthefullpicture
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
AuthenGcity…..canbeastretch….
Logistics
Time challenges
Intruding complex micro-environments
Recruiting on the spot
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
…butworthit.
Better detectives
Fired-up participants
‘Aha’ moments for clients
Know exactly what they should do
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
Ethnography–forreal……?!Embracing the psychology of place
Opening up a brief – without getting lost!
Doing things with participants
Spotting & exploring gaps, work-arounds, tensions
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
EMBRACE THE GOOD, THE BAD AND THE UGLY!
THAT’S LIFE!
THANK [email protected]
‘ForReal!’ResearchinUnusualSpacesandPlaces–NewMRWebinarHappyThinkingPeople,2016
Q&A
SueYorkNewMR
EdwardAppleton
HappyThinkingPeople
SybilleDiegelmann
NinaKeller
