Bethan Turner Festival of NewMR 2017

Doyoubelieveinmagic?BethanTurner,MustardResearch

Festival of #NewMR 2017

Doyoubelieveinmagic?

BethanTurnerMustardResearch



“

”

“You don’t need to know what the questions are. You have the data.”

“I’m a statistician, I don’t get involved in the fluffy

research-y side of things.” “I just model the data. It’s up to them to decide what to do with it, or what it means…”

“Don’t think about them as respondents, or participants. They’re

just data points at this stage.”



The‘blackbox’approach

Input

Blackbox

Output

The "black box" portion of the system contains formulas and calculations that the user does not see nor need to know to use the system.

http://www.investopedia.com/terms/b/blackbox.asp



Analterna@veapproach

Research StaAsAcs



Thecommonsensetest

Research StaAsAcs

If you don’t check if the data is correct, you won’t know!



Similarly, if you don’t check if the outputs make “common sense”, you wont know!



Arecommendedapproach

Research StaAsAcs

•  Iterative procedure

•  Research and statistics should agree at each stage

•  Researchers and statisticians should agree at each stage You don’t need team members that are experts in

both fields. You do need experts in both fields able to explain the work in layman’s terms.



Closecall#1International data hadn’t been investigated to

determine whether or not it should be standardised.

Segments would have ended up being

countries



Closecall#2One segment generally scored lower than others across the board

This segment was not rejected after investigation of other

results from qualitative research.

The low scoring segment was genuinely based on insight.



“Life is not just a series of calculations and a sum total of statistics, it's about experience, it's about participation, it is something more complex and

more interesting than what is obvious.”

Daniel Libeskind



ThankYou!


hGps://twiGer.com/MustardBethanhBps://uk.linkedin.com/in/bethanturner



Q&A


BeByAdamouResearchThroughGaming

Bethan Turner Festival of NewMR 2017

Education

Transcript of Bethan Turner Festival of NewMR 2017