MeridianWaste.com

City of Troy, MO

Dual Stream Recycling

Customer Education Program

9-23-2019

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Timeline

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● September 23, 2019 – pick my cart link goes live

○ Email sent to the customers on the morning of 9/23

○ City to post on their social media

○ Robo Calls with short message: Enhanced recycling is coming to Troy. Fiber and Rigids will now be collected curbside in carts. Visit

https://www.meridianwaste.com/pickmycart/troy/ to learn more and request a second Rigids recycling cart.

● October

○ Direct mail postcard – PickMyCart/Troy

○ October/November issue a press release with service update and a reminder to local media

○ Post on the City’s website/social media

○ Events / Council Meeting presence

○ Direct mail postcard mailed to all residents.

● November

○ November 10: Service Alert reminder about picking carts to all customers who have not done so

○ November 15: last day to opt-in to “Pick My Cart”

○ Robo Call to non-registered Troy customers

○ Events / Council Meeting presence

● Weeks of November 25th and December 2nd – first cart delivery

○ Friday, Nov. 22 - Service Alert to the customers: a reminder about cart delivery

● December 9th – Fiber curbside is launched

○ Friday, December 6 - Service Alert to the customers: a reminder to put out their Fiber Carts

○ Press release of the new program with pictures

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Customer Emails

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Informational Flyers

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Dual Stream Recycling Video

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https://drive.google.com

/file/d/17OxPlAzPohOE

e4hgz7T8kxl3Shr-oHcS/view?usp=sharing

To be placed on https://www.meridianwaste.com/guidelines/missouri-north-hauling/city-of-troy-missouri/

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Service Alerts

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Customer Email Alert

In December, Troy residents can again recycle FIBER at the curb using a second recycling cart. Please visit https://www.meridianwaste.com/pickmycart/troy/ to opt-in for the Fiber cart, or to opt-out of the program.

SMS Text Alert

Sample SMS Text: Reminder to opt-in or opt-out of Fiber Recycling. https://www.meridianwaste.com/pickmycart/troy/ thank you, Meridian Waste

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PickMyCart Website – September 23 – November 15

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https://www.meridianwaste.com/pickmycart/troy/

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PickMyCart Website (con’t)

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Press Release - October

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The Meridian Waste Marketing Team will craft the new initiative press release to help inform the citizens of Troy about the Fiber Cart roll-out with instructions on how to opt-in/out, and what the expected timeline of services.

MeridianWaste.com

City of Troy – Possible Communication Assets

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In partnership with the City of Troy, what City assets are available for consistent branding and messaging?

● Social media: Facebook, Instagram, Twitter, Blog● Newsletter● Link on the City Public Works page● Chamber of Commerce event, or email blast● Digital billboards● Events where Meridian Waste can have an

information booth set up

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Suggested Social Media Posts

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Images to accompany these posts can be any of the associated collateral: flyer, calendar, social media

graphic.

Sept:● Meridian Waste is proud to continue to be your environmental services provider. Enhanced dual-stream recycling in Troy begins on December 9 utilizing

a second recycling cart for your Fiber materials. The deadline to opt-in, or opt-out, of the FIBER cart is November 15. There is no fee for the addition of the Fiber cart. Please visit this link to choose the option to best suit your needs: Pick My Cart. By opting-in, you will now have two recycling carts. Your RIGIDS for Aluminum, tin & steel cans, clear, colorful (non-black) plastics #1, 2, 3, 5 & 7. And FIBER for cardboard and mixed paper. FIBER carts will be delivered November 25 - December 7.

● Why two recycling carts? Keeping the streams of recycling clean ensures a greater amount of items actually get recycled. All items have to be clean of trash and food debris or it contaminates everything down to the machinery used in the recycling process. When it doubt, throw it out!

Oct:● Meridian Waste is proud to continue to be your environmental services provider. Enhanced dual-stream recycling in Troy begins on December 9 utilizing

a second recycling cart for your Fiber materials. The deadline to opt-in, or opt-out, of the FIBER cart is November 15. There is no fee for the addition of the Fiber cart. Please visit this link to choose the option to best suit your needs: Pick My Cart.

● Why can’t we recycle glass? When the glass is commingled with other materials in the recycling process, broken glass shards can result in contamination and safety concerns. Another consideration is that fewer and fewer glass containers are being purchased as consumers shift to plastic. You can reuse your glass containers at home, or drop them off at the Winfield Transfer Station.

Nov:**Reminder** Dual-stream recycling in Troy begins on December 9. The deadline to opt-in, or opt-out, of the FIBER cart is November 15. There is no fee for the addition of the Fiber cart. Please visit this link to choose the option to best suit your needs: Pick My Cart. GRAPHIC - SocialMediaGraphic

Dec:Enhanced dual-stream recycling in Troy begins on December 9 utilizing the second recycling cart for your Fiber materials. For calendars and more

information, please visit https://www.meridianwaste.com/guidelines/missouri-north-hauling/city-of-troy-missouri/