drop.io at Facebook Dev Austin Garage, SXSW
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Transcript of drop.io at Facebook Dev Austin Garage, SXSW
perspective re: developing for the ‘social network’
1. context / approach
2. evolving perspective
3. evolving experiments
simple, private, real time file-sharing and collaboration
we are:
in 2 clicks, instantiate a drop == a live real-time point of rich media exchange
share and collaborate with whom you want for your ends
you define identity, access, and context off-system …
we just do ‘signal’
- enabling workgroups/teams
- enabling classroom
- enabling live event
…where identity and distro are implicit in the relationship
Used for:
when you want a full ‘firehose’ of rich content
- immediately - flatly available - within a defined loop
1. context / approach
2. evolving perspective
3. evolving experiments
‘content’ -> value scales with distribution (‘the dark knight’)
‘information’ -> value inversely related to distribution (coke’s formula)
the web has done well by content,
but poorly by information
FB has a role to play for both,
(source) who am I
(signal) what am I saying
(distro) to whom am I saying it
all highly inter-related, but ultimately independent
identity (profile) & then
signal (fb photos, status) & then
distro (feed)
but things are evolving
identity (no)
signal (no)
distro (YES ++)
identity (validated profile, YES)
signal (fb photos, status, YES)
distro (feed, YES)
strong provider of all three, but each is now truly independently leverage-able
1. context / approach
2. perspective
3. resulting experiments
a year ago people were primarily using FB apps for distro,
we were trying to leverage identity
last year: we said,
“we will take care of private sharing / exchange,
…FB (via apps) will allow us harvest the benefits of identity, and distribution without dealing with them ourselves”
1. FB app as ‘my account’ – an app for privately aggregating drop.io activity (identity)
2. FB app as an optional context/distro ‘wrapper’ for drops (distro), a different but real ‘group’
1. fail
2. mostly fail
because…
1. our core app wasn’t yet good enough
2. fb app platform wasn’t good enough/the integration was too cumbersome
just too confusing
and too many clicks
now…
1. fb connect as distro… out there, promising.
2. fb connect as identity, *pending*, promising.
just get rid of passwords…?
one year later,
- same game
- but now pull out what we need, rather than push in our value