PPPPRESENTATION DU DOSSIER RESENTATION DU DOSSIER ET GUIDE …
Dossier SoiTV
description
Transcript of Dossier SoiTV
Sistema de Opinión InteractivoInteractive Opinion System
April 2012
Today we bring YOU a unique TV Station that clicks with the
Connected US Hispanic market
And that’s 89% of Hispanics
SOi TV will add to your success1. SOI TV is up and running! We are already a Nationwide Hispanic Broadcast TV
Network in 15 leading cities and growing aggressively. Our OTA signal covers 55% of the US Hispanic HHs. We are experienced TV content Producers.
2. Opitainment delivers Hispanic Engagement. Opitainment is a new and emerging TV genre. Latinos are opinionated and love to share and defend their Opinions and sentiments. We embrace Hispanic Public Opinion in the US.
3. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than Traditional TV. Social Media interactivity is a reality for the general market, untapped and emerging fast for Hispanics: a ready-made consumer base!
4. Potential new consumers for your Brands. Our highly-social, opinionated and internet connected Hispanics watching Broadcast TV will want to consume your brands. Great news for your marketing strategy! Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels!
SOI TV is up and running!
SOi TV will add to your success
3 Million plus Hispanic HH & growing….15 Top
HispanicDMA’s
Broadcast TV Digital Signal.3 signal next to Telemundo
The Team
WE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years
Network Administration Strategic Planning Original Productions Consumer Brand Development Business Development
15 - 20 Years Network Launch & Distribution Socio-Economic Marketing Muliti-national Content Syndication Award winning journalism
• We are not a local TV StationWe are a National Hispanic TV Network
– Attracting National Advertising Dollars
• Cedel Investments Funds:– Long term comitment– Owns Urbano Express with
2011 revenues of $150MM– OwnsLatin Lists 2011 revenues
of $45MM.
Source: Ad Age Hispanic Fact Pack 2011
We are experiencedTV Content producers
There are enough newscasts. SOi TV brings you an OPINIONCAST (“EL OPINIARIO”). In real time, we showcase what the multicultural spectrum of latinos are thinking, feeling on the facts, news and trending topics.
“El Opiniario” unveils the true, unscripted sentiment of the Latino Community, in a non-intrusive, appealing interface of statistics, contrast, and graphics.
Opitainment SegmentsDuring commercial breaks, 3X per hour, 24X7, SOi TV airs Opitainment ® Shorts. Our anchors ask questions, promote contests, solicit the opinion of the audience and share the results. These micro-programs are at the pulse of our interactive programming; inquiries about our programs, reactions to news, issues, trending topics and more.
Whatever Tonight presents a space where experts of ANY
subject, from models and chefs, to accountants and lawyers, can
share their knowledge and experiences with the audience. Every night, Whatever Tonight
will surprise you with a great new guest.
Great PortfolioOf Acquisitions
Muñoz has 2 wifes, 2 families, 2 homes and 6 kids. Muñoz problems is that he has two simultaneous and parallel families, both wives love him. For 18 years this family man has split his life between his two homes and, so as to not loose either one, he must run like crazy so he’s not discovered.
Muñoz Vale X 2NOVELA
End of Story
A courageous journalistic team vastly experienced and with a daring soul will do in depth investigations, narrating and describing the most shocking, impressive and incredible cases,
JOURNALISTIC INVESTIGATION-
The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn´t speak English, must hire a teacher, and a love story flourishes.
NOVELA
The Witch Amanda was trained as a witch since chilhood and by chance she ends up in the highest power circles where Presidents and Governors use her services to influence destiny.
NOVELA
The Seventh DoorMysterious Stories
Mankind has not yet found explanations for extraordinary events. In Septima Puerta we show really mysterious stories that could happen to you anytime.
DRAMA
Jail Stories
Aureliano Folle tours Uruguay Jails and shows the audience the most riveting and powerful Inmates crimes.
JOURNALISTIC INVESTIGATION-
Output deals
Content Providers
Artear
SOi TV will add to your success
Opitainment delivers Hispanic Engagement
Let me tell you a big secret: Hispanics have an opinion on just about anything.
Well then… let me tell you a second secret… and they love to let everyone know their opinions
SOI gives our audience what
they love most… a voice for their
opinions
Opitainment:Opinion + Entertainment
SOi TV is pioneering Opitainment, a new concept of converting the Opinion of the latino audience into entertainment, 7 days a week.
SOi TV monitors the entire process of the Public Opinion experience from A to Z. Checks & balances are in place throughout the process management of feedback from the audience, we analyze, interpret, generate screen and archive for future use.
Opitainment engages TV Viewersand engaged viewers are more loyal!
TVAudience
DigitalAudience
ConnectedHispanic
Our target is 89% of Total Hispanics
Soi TV integrates Cross-Platform Hispanic Audiences
Hispanics also want to connect with TV…and now they have Soi TV!
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
It’s more fun to watch a program in Soi TVThan in Traditional TV
Traditional TV
Soi TV
More fun to watch in
Live Opitainment Segments(National and Local)
TV Program Interactivity(Original Production)
Screen Interactivity Layer
2nd ScreenApplications
Phase 1
Multiple Interactivity levels
We include all connected Latinos
Phase 2
Phase 3
Phase 4
Integrated MultiplatformTV Screen
Mobile Carriers
AppleAndroid
RIM
YouTube
Web
SocialDigital
Marketing
GooglePollDaddyAsk.com
www.soitv.com
SOITV
@SOITV
YOSOITV
SOITV
SOITV
30,000 + Followers10% of Univision in 4 months
Almost 8,000 likes2% of Univision in 4 months
Almost 2,000 unique Visitors daily in 4 months
Bottom Line:Soi TV is the First US Hispanic Social TV Network!
And Social TV is already successful
in the US General Market!
Social TVBest
Practices
Hispanics will gofrom must see TVto… must join TV!
Potential new consumers for your Brands:
Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels.
SOi TV will add to Business success
3.5 Million Hispanic HHs watch Broadcast TV
We estimate 40% are connected: 1.4 Million
Connected Hispanics are great consumers
Most Soi TV viewers are connectedand already pay an Internet Service Fee
TVAudience
DigitalAudience
Soi TV integrates Cross-Platform Hispanic Audiences
SocialTV
This is a totally new engaged TV audience
Audience
What they say
Who they are
BrandFollowers
Public Opinion
Demo/Psico
Social Media Growth
Basic
Soi TV consistently adds value to your Brand Marketing
Only SOi engages the Hispanic Audience
Spots don’t drive Social TV
Brand Content and cross-platform integration drive Social TV!
Social TV is also about…
Gaming Mechanics (Competition)Prize Offers (awards & rewards)Participation (voting, influence)
It’s not only about making your Brand Famous,
It’s about making your Brand Favorite!
Watch
Join
Share
Contribute
Enjoy
LoveThe Social TV Marketing Cycle
Just Watch
The Traditional TV marketing Cycle
We are ready to add to the success of your company!