Do's and don'ts in conversation design
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Shachar Nahari Do's and Don'ts in conversation design
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Transcript of Do's and don'ts in conversation design
ShacharNahari
Do'sandDon'tsinconversation design
ShacharNahariProductConsultant&BotTrainer
Founder@Co-mito
Co-founder@IESC
CommunitymanagerAccelerators(inIsrael andout)
Productconsultant@Moburst
Train yourchatbotasyouwouldtrainadog
M.A.– UserInterface&Experience
HowtodesignconversationalUI???
Whatwedonothave
Nobuttons(designcustomization)
Notutorial
Noonboarding
Novisuals(pics&vids)No‘outoftheboxthinking’ingettingtheuser’sattention
Remember- chatbotshaveaverylimitedpalette
Noclearunderstandingofthefuture%$#&*
WorkyourfunnelsrightthroughclearKPI’s
1. CheckYourCompetitors(FBhasmorethan30K)
2. Analytics(implement&reachconclusions)
3. Onboarding
4. CoreFunctionality/Engagement5. Retention
6. Virality(K-factor)
7. Monetization(ROIpositive/negative)
Yourentireappexperiencecomesdowntoafewlinesoftext
WhatwedohaveYouruser'sfullattention
USEITTOYOURADVANTAGE
Do’s&Don’ts1
Chatbriefly(don’tbethat‘annoying’friend)
Uselite-talk(humorismoreattractive)
Bepositivewithyouranswers”Noworries,I’ll…”
Havemorethanone“Ididn’tunderstand”reply
Buildvariousofoptionstoqueries&testthem.Butdon’tleavejustthebestone
Gettothepointquickly(valueorCTA)
Hireawriter(in-house/freelance)
Coverallexpectedscenarios(itwilltakesometime,butdoyourbest)
Do’s&Don’ts2 Makesureyourusersarereadyforyourbotsegment(market
fitness)
Justifybyofferingrealvalue(anappdon’thave)
AutomationAutomationAutomation(learnà trainà improve)
Useanalyticaltoolsfromdayone!
Monitor(babysitting)yourchatbot ’inrealtime’(seta‘takingoverthechat’alert)
Runa‘TuringTest’(cantheuserrecognizeifit’sabotorahuman)
Offeran‘improvement’or‘feedback’option
Don’thideyouridentityfromyouruser
*Ifyouarepivotingfromanapp– makesuretolistyourfeaturesandA/Btestthemonyourchatbotplatform
MobileSuccessAgency:
StrategyFromideatostrategythroughdesignandmarketingKPI’stoachievesuccess
MediaUsingpropriety
technologiestotargettherightuseratthe
righttime
ASOIncreasingorganicdownloadsand
discoverabilitywithinGooglePlayandtheApp
Store
CreativeCreatingpowerfulvisualsthattransmitimpactfulmessagesandinfluence
audiences
ProductEnhancingmobileproducttoincrease
virality,retention,andconversionrate
225+Timesin
top10charts
400+Mediapartners
3800+Mobile
campaigns
140M+Mobileappinstalls
MobileSuccessAgency
Specializinginappoptimizationandmobilemarketing,
weachievemobilesuccessforourclients
overvariousplatforms
