Do you like the Nutella?

Sweet cream with cocoa

Nutella is the most popular spreadable cream in the world.

Inimitable product

¡Social phenomenon!

Nutella history• 40s-50s• Piamonte, Italy• Chocolate: tax

increase• Pietro Ferrero -

owner of a bakery in Alba

• GIANDUJA: a mixture of 50% hazelnut and 50% chocolate.

1946660 pounds Solid

1949Super cream

• 1964 ®Nutella,Michele Ferrero

1968Kinder

chocolateChocolate

bar filled with milk 

“More milk and less cocoa”1974Kinder

Surprise  Chocolate egg with a “surprise”

1982Ferrero Rocher

90sKinder Bueno, Raffaello.

Who is he?

Michele FerreroThe richest man

in Italy22,000

employeesThe Nutella in

the company reaches 1,700 million euros. Its 11 factories in the world produce 365,000 tons annually.

Thanks!

Referencehttp://

www.ferrero.es/empresa/desarrollo-grupo-ferrero

http://es.wikipedia.org/wiki/Nutella