Nutella VS Galaxy (Economics project)
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Transcript of Nutella VS Galaxy (Economics project)
Slide 3: Mission Slide 6: Vision Slide 7: SWOT Analysis Slide 12: Products Offered & Prices Slide 16: Distribution Slide 19: Target Group Slide 20: Quality Slide 23: Success Factors Slide 26: Weighting Slide 27: Feedback Slide 30: Recommendations
Table of Contents
Mission
To provide high quality, unique, fresh products.
Expand into healthy spreads market. Increase community participation.Provide consumers with a healthier
alternative. Providing consumers with an ideally
perfect start to their day.
Nutella
Provide retailers with brands that offer consumers quality products at superior values.
Maintain hands-on relationships with trusted retailers, manufacturers and licensee partners.
Supplying new products with creative advertising and promotions .
Chocolate is about the whole experience. It has a luxury yet sensual feel towards it. They want consumers to feel that.
Galaxy
VisionNutellaFocuses on
international development, without losing
sight of its relationship with
local communities.
GalaxyTo provide a
benchmark for delivering an
exceptional taste and experience with chocolate
worldwide.
SWOT Analysis
Nutella :A popular, branded chocolate hazelnut spreadA trusted brand which is available in various
types of packagingTasty, nutritious and healthyPresent in more than 75 countriesGood branding and advertising across the world
Strengths
Galaxy:Galaxy Milk Chocolate is known for its smooth, rich, creamy taste.
WeaknessesNutella :
Limited advertising and penetration in emerging economies.
Suspicions about its health effects leading to loss of trust.
Galaxy:It is very high in sugarIt is also very fattening.
OpportunitiesNutella :
Different flavors like combination of nuts and chocolate
Increase in disposable income in developing countries
Galaxy:Galaxy company was acquired by Mars
ThreatsNutella :
Galaxy:Cadbury's Dairy Milk are a potential threat to
Galaxy as the also specialize in smooth tasting milk chocolate for a cheaper price.
Change in perception of the consumers around the world following the recent lawsuit
Some families may not like chocolate for breakfast
Risk of imitation by local companies in some of the countries like India and China
Products Offered & PricesNutella
Size Price15 g 1.25 AED
180 g 8.00 AED200 g 11.00 AED400 g 17.00 AED750 g 27.25 AED1 Kg 43.00 AED
12 x 15g portion bag
15.00 AED
Galaxy (Types)Smooth milkCaramelDark ChocolateCrispyHoney comb crispNut crunchFruitNutHazelnut
* Cookie crumble
* Bubbles* Counters* Minstrels* Bites* Ripple* Vanilla
Heart
Sizes & pricesSize Price25 g 1.75 AED
36 g BLOCK 2.50 AED43 g BAR 2.50 AED48 g TWIN 2.50 AED
54.6 g 5.25 AED24 x 48 g 54.50 AED
Other products offeredType Size Price
Cake (caramel, vanilla,
chocolate, hazelnut)
5 x 30 g 11.00 AED
Ice-cream 110 mL 5.25 AEDChocolate Milk
Drink310 mL 7.00 AED
Jewels 200 g650 g900 g1400 g
20.50 AED52.75 AED64.75 AED92.00 AED
Distribution
Available in over seventy-five countries and continues its expansion.
• Austria• Belgium• Croatia• Czech Republic• Denmark• France• Germany• Greece• Hungary• Ireland• Italy• Luxembourg• Monaco• Netherlands• Poland• Portugal• Romania• Russian Federation• Slovakia• Spain
Nutella• Sweden• Switzerland• Turkey• Ukraine• United Kingdom• Argentina• Brazil• Canada• Colombia• Ecuador• Mexico• Puerto Rico• United States• China• Hong Kong• India• Japan• Korea, Republic of• Singapore• Sri Lanka• Taiwan• United Arab Emirates• Australia• New Zealand• Cameroon• South Africa
International presence in more than 74 countries.
Headquartered in New Jersey, U.S.Branched out across 21 countries (some of them include Australia, New Zealand, China, France, GCC (Gulf Cooperation Council) headquartered in Dubai, UAE, Germany, Mexico, Poland, Russia, United Kingdom ,United States )
Galaxy
Target GroupNutella
Children and teenagers (middle and high income group)
GalaxyEveryone who loves chocolate
Women between the ages of 25 and 45
Quality
Free of artificial colors and preservativesProcedures are applied in order to
preserve the organoleptic and nutritional characteristics of the raw materials.
950 collaborators18 500 employees world-wide150 corporate executives16 factories in the world35 commercial establishments worldwide
Nutella
Made with 100% pure cocoa butter Use in-house scientific knowledge and
partnerships with academic and other research organizations to:-
-boost supplies of sustainable raw materials-develop strategies for making our operations more sustainable-to improve the nutritional profile of our products
Galaxy
Success Factors
Marketing And Advertising-The PriceQuickly became a success which is why Ferrero had been able to fix it's price.-The Politic Of The ProductIt’s a mix of traditions and modernity. Don’t try to make Nutella evolve because what the clients like in Nutella is it's original taste and texture. -The Politic Of Communication The adverts insist on the nutritive advantages of Nutella and on the energy it provides. GlobalizationFerrero is an international industrial group present the world over with a total revenue of over €5 million and around 16,000 employees. It has 15 production facilities, of which 11 abroad, and 31 offices in the five continents. Status of the company40% of their colleagues have been working with Ferrero France SA for more than 15 years. Ferrero France obtained the label "BEST WORKPLACES" given by the "Institute Great Place to Work".
Nutella
Innovation: Galaxy has been able to survive and grow in an ever-changing market because of its ability to systematically innovate and deliver new products.
Marketing: Galaxy is seen as one of the founding fathers of the modern day marketing model. They were among the pioneers of advertising techniques and styles used to capture an audience.
Galaxy
NutellaSuccess Factor Weighting
Price 10%Product 25%
Communication 5%Globalization 30%
Status of the Company 30%
Weighting
GalaxySuccess Factor Weighting
Innovation 80%Marketing 20%
Feedback
Ferrero's missed opportunity This stuff is edible, but it's too sweet and doesn't have a strong hazelnut
flavor. Ferrero finished Americanizing it by putting it in a much smaller plastic container and adding trans fat. Look for the genuine imported product or try making your own chocolate peanut butter. Update: Nutella now contains "modified palm oil" instead of the partially hydrogenated variety. It's nice of Ferrero to shell out the extra .03 per bottle not to use a substance known to be somewhat lethal, but I expect the flavor hasn't improved, or we'd all be hearing a lot more about it.
Addictive, Yes. And Tastes Like I Remember It I was introduced to Nutella when I lived in France a few years ago. Yep,
got addicted; but had to cold-turkey when I left France. Now I'm addicted again, thanks to that buttinski Amazon.Ah well, I can enjoy this stuff again, so thanks, Amazon. It originated in Italy; and in France is eaten much like we do peanut butter here. I think the French enjoy their sweets. And hazelnuts are much more common there than here.
What question could you possibly have??• Delicious. on everything. bread, strawberries, a chocolate quesadilla,
nutella sandwich, nutella wrap, nutella on a banana, a spoon, on a diet? no problem: nutella on a chopstick.
Nutella
“Galaxy has changed”Use to love galaxy but shared a bar a month ago and it tasted oily and had awful after taste. Had minstrels today and immediately remembered experience as they also taste awful. Very disappointed and will be sticking with Cadbury's now. “Am I addicted?”Well, I don't think that I am addicted, but I could be. I've been eating at least 2 of the big bars of Galaxy every week for years and it's great. It's certainly the smoothest of the big brand chocolates. Ok, I know it's just because of the veggie oil, but....oooohhhh, it tastes soooo goood! “it's smooth, elegant, it's got the right proportion of...”Bad PointsThe chocolate bar is smallGeneral Commentsit's smooth, elegant, it's got the right proportion of chocolate and milk. once it's in the mouth it takes you to heaven. It received an over all feedback rating of 3.6 out of 5 stars.
GALAXY
RecommendationsNutella
Nutella + peanut butterNutella + butterNutella on raisinbread Nutella and cheese Nutella on bread + some yoghurt to eat/drink with It
#1: Strawberries#2: Bananas #3: Weetbix #4: Kiwis#5: Bread
Crepes
GalaxyAdding Galaxy
chocolate as part of the McFlurries served in Mcdonalds
Making Galaxy chocolate brownies
Galaxy with dried fruits bar
