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Digital Trends that create a Bang!

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Instagram’s New Zoom Features

Instagram Adds New Features In Quiet Update

Feature 3

Users can now zoom while recording a video• How? By swiping up or down• Added to both the iOS and Android Versions

Source: http://www.digitaltrends.com/social-media/instagram-update-adds-video-zoom/

Post introducing Stories, Instagram has once again ripped off Snapchat’s features.

Feature 1

Instagram has enabled a zoom feature, which lets people pinch the screen to have a closer look at photos and videos

Feature 2

Users can double tap the screen while recording a video to switch between the front and rear cameras.• It’s now possible to shoot yourself

and something else of interest in the same video

• Only available for Apple users

http://cdn1.tnwcdn.com/wp -content/blogs.dir/1/files/2016/09/SmartSelectGIF_2016-08-31-11-41-17.gif

How are brands using the new zoom functionality for customer engagement?

Source: https://insights.newscred.com/heres-how-6-brands-are-using-instagrams-new-zoom-feature/

TO LAUNCH NEW PRODUCT TO PROMOTE OFFERS

Bud Light Lime-A-Rita Caption: Are you #MargaReady? Our new flavor is just a pinch away. Zoom in and find out what it is.

British Airways Caption: #Zoom in for a closer look. Where will your next #CityBreak be? Whether it’s iconic #sights, the buzz of a traditional market or the best in local cuisine, city breaks are one of our favourite journeys. #discover#Berlin #Germany

How are brands using the new zoom functionality for customer engagement?

Source: https://insights.newscred.com/heres-how-6-brands-are-using-instagrams-new-zoom-feature/

TO REASSURE QUALITYTO SHARE A JOKE

Ruby Tuesday Caption: Are those strawberries? REAL strawberries?! Yeah, zoom on in and get yourself some of this freshness.

Noosay Yogurt Caption: What do cows say when they play hide-and-seek? Hint: pinch and zoom to find out.

How are brands using the new zoom functionality for customer engagement? SPOT-THE-OBJECT CONTEST

Turbo Tax Caption: Can you spot the #TurboTax check ball? We're celebrating Instagram #zoom & the end of summer with an outdoor #picnic. Zoom to find the check ball and the first to answer correctly will win a prize! #summer #giveaway

General Electric Caption: Look out below! Pulitzer prize-winning photographer @VincentLaForet shoots a bird-eye view photo of #GE’s Tier 4 #locomotive as it snakes along the Transit Test Track at the Transportation Technology Center. Now that @instagram lets you zoom into photos, get a closer look — how many rail cars can you spot #GETier4 #IndustrialInternet #railfan

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Twitter’s New Direct Message (DM) Features

Twitter has introduced several new features for Direct Messages (DMs)

Source: https://insights.newscred.com/heres-how-6-brands-are-using-instagrams-new-zoom-feature/

Know when someone has read your DMs:

You can now see if someone has read your message. This feature is automatically activated when you install the update.

However, it can be turned off in your “privacy and safety” settings.

Automatic Preview of Web Link:

Now, when you send a web link in a DM, a preview will automatically be created allowing

the recipient to get a better idea of the link

Typing Indicator:

You will now be able to see when someone is typing a message just like on messenger apps –

by the appearance of three dots

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Social Media Etiquette

The Etiquette: Ensure your profile is complete – not very

helpful if your customers can’t find vital statistics such as company description, contact information and location.

You can post several times a day, but make sure they’re spaced out

Use hashtags wisely; you should not have 10 hashtags for a Facebook post

Respond to all comments – good or bad Content Division:

• 80% entertain and inform• 20% sell

Respond to Facebook Messages in a timely manner to keep your response rate high

Don’t delete negative comments – address them as honestly as possible and provide a solution.

Limit your product pitches to your own Facebook page; use other pages to engage in comments and witty conversation

Source: http://www.socialsamosa.com/2014/08/infographic-social-media-etiquette/

Why Use Facebook?• To engage with your fans• Post engaging and entertaining

content to attract potential followers

The Etiquette: Use appropriate hashtags for your brand;

golden number: 11 hashtags

Use industry relevant hashtags – think about how people might search for your content topic

Always give credit to original poster when reposting

Don’t use hashtags such as #LikesforLikes – it’s unprofessional

Post consistently – to stay in your audience’s eye

Use the bio link to generate traffic – when you have a new product, blog post or landing page, add the link in the bio and create posts with the link as your call-to-action

Source: http://www.socialsamosa.com/2014/08/infographic-social-media-etiquette/

Why Use Instagram?• To share a story• Pick a unique but relevant theme

and create your own high quality photos

The Etiquette: Respond to all comments as quickly as

possible

Be visual; tweets that feature images earn 150% more retweets and lead to 18% more clicks

Interact with your audience; see a question on Twitter that your brand can answer? Send a friendly reply!

Earn followers with share-worthy content, don’t beg followers to retweet

Build connections – send out thank you tweets to those who mention or retweet you.

Don’t follow everyone, who follows you – beware of spammers

Source: http://www.socialsamosa.com/2014/08/infographic-social-media-etiquette/http://www.outboundengine.com/blog/social-media-etiquette-for-business-25-dos-donts/

Why Use Twitter?• Quick, easy conversation• Golden Rule: “keep your updates

short and response time even shorter”

The most important question… When to post? CoSchedule has put together 16 studies to understand the best time for posting on each

social network for MORE TRAFFIC, MORE ENGAGEMENT & MORE FOLLOWERS

Source: http://coschedule.com/blog/best-times-to-post-on-social-media/

This is just a place holder for what the insight is for.This needs to be replaced.This is just a place holder for what the insight is for.This needs to be replaced.

Thank You