NAMPC Digital Trends
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Transcript of NAMPC Digital Trends
BREAKING THROUGH THE NOISE Laying a framework for Digital Success
#NAMPC @JSILTON
WHERE WE’RE HEADED
ITERATIVE DESIGN The End of the Massive Redesign
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1. Content Management (CMS)
2. Separate Content and Code 3. A/B Testing & Analytics
4. Agile & Scrum Methodologies
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READABILITY The Content-Focused Web
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ENTITIES Structured Data & Semantic Markup
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PAY TO PLAY The End of “Free” Social Marketing
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• Promoted Posts, Pages, Boost, etc.
• Promoted Tweets, Accounts, Trends • Promoted Pins
• Promoted Photos & Videos
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PRIVACY SSL & HTTPS for Security
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Authentication Am I talking who they claim to be?
Data Integrity Has anyone tampered with the data?
Encryption Can anyone see my conversation?
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THANK YOU JORDAN SILTON • Director of SEO & Analytics
[email protected] • @jsilton