Digital Pharma West 2010 Tweets Day 2
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Transcript of Digital Pharma West 2010 Tweets Day 2
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RT @philbaumann Zoe suggests companies Google their brand. Agree, & here's an evenmore comprehensive tool - http://bit.ly/9aS6ho #digpharm6/29/2010 03:41
odomlewis:
@doctoranonymous reviews Day 1 at Digital Pharma West 2010 to 6/30) http://bit.ly/d8kJbF#hcsmeu #hcsm #digpharm http://bit.ly/dyYNCC6/29/2010 04:17
andrewspong:
#socpharm chat will be this time (8 to 9 am est) tommorrow since it's the last Wed of thequarter. All are welcome. #digpharm6/29/2010 05:42
EileenOBrien:
Good morning from San Francisco at the Digital Pharma West #digpharm conference...6/29/2010 06:00
doctoranonymous:
RT @unclebrendan: "In Digital, it's tough to measure ROI on any singular tactic" -JohnVieira #digpharm6/29/2010 06:19
Digitas_Health:
Heading off to Digital Pharma #digpharm in SF. Will be live tweeting today6/29/2010 06:51
sevinfo:
@sevinfo Looking forward to finally meeting ya! #digpharm6/29/2010 07:13
philbaumann:
RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 07:43
DKennerson:
RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 07:43
CryerHealth:
Might try another boring ustream later of me watching the #digpharm lectures, if people are
interested...6/29/2010 08:00
doctoranonymous:
RT @doctoranonymous: 84% of health care professionals access their smartphones inbetween pt consultations #digpharm6/29/2010 08:15
md2p:
RT @healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 08:22
Jeff_Greene:
Here at #digpharm - not a ton of folks in the room quite yet.6/29/2010 08:27
Goble_Assoc:
Opening up Day 2 is Amy Chafin from Lilly, introducing Genentech. #digpharm6/29/2010 08:41
philbaumann:
Genentech up at #digpharm talking patient engagement.6/29/2010 08:42
DaphneLeigh:
http://printyourtwitter.com/tweets
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Post: Thoughts on yesterday's Digital Pharma West #digpharm program http://tinyurl.com/2d59jdf6/29/2010 08:42
doctoranonymous:
Listening to Challenges for Chronic Diseases by Ali Martin and Nancy Nazmi of Genentech#digpharm6/29/2010 08:43
Doctor_V:
Day 2 kicks off with Genetech #digpharm (@ Exl Pharma Digital Pharma West)http://4sq.com/cmEqHv6/29/2010 08:47
unclebrendan:
Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age of survival ~37y; 45%>18y;#digpharm6/29/2010 08:47
philbaumann:
RT @PhilBaumann: Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age of survival~37y; 45%>18y; #digpharm #rnchat6/29/2010 08:47
rnchat:
Key is to better understand complexities of adherence and online space for CF patients.
#digpharm6/29/2010 08:50
DaphneLeigh:
Least compliant patients are those who "hide," "deny" and "ignore" their condition...bigadherence challenge. #digpharm6/29/2010 08:54
DaphneLeigh:
Cystic Fibrosis community is highly enganged and receptive #digpharm6/29/2010 08:55
doctoranonymous:
RT @DaphneLeigh: Least compliant patients are those who "hide," "deny" and "ignore" theircondition...big adherence challenge. #digpharm6/29/2010 08:55
gvanantwerp:
Online, cystic fibrosis patients are highly engaged and receptive--lifeline to theircommunities. #digpharm6/29/2010 08:55
DaphneLeigh:
Interesting to learn that CF community is highly engaged online. I wonder if there's acommunity on @curetogether? #digpharm6/29/2010 08:56
Doctor_V:
RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--lifeline to their communities. #digpharm6/29/2010 08:57
rlibby01:
It's a shame that we still need market research to tell us to invest in Digital to supportpatients with chronic diseases. #digpharm6/29/2010 08:58
unclebrendan:
RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--lifeline to their communities. #digpharm #rnchat6/29/2010 08:58
rnchat:
Mainly bc online is only option RT @DaphneLeigh Online CF patients are highly engagedKatharineS84:
http://printyourtwitter.com/tweets
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and receptive--lifeline to their communities #digpharm6/29/2010 08:58
RT @Doctor_V: Interesting to learn that CF community is highly engaged online. I wonder ifthere's a community on @curetogether? #digpharm6/29/2010 08:59
Digitas_Health:
I'm pumped. I connected with one of the social folks from U.S. Oncology ... and she lives
with me in The Woodlands, TX #digpharm6/29/2010 08:59
Doctor_V:
@Doctor_V Nice. #digpharm6/29/2010 09:01
philbaumann:
Vy nice RT @DaphneLeigh: Love Genetech's strategic and research-driven approach totheir CF patient adherence program. Smart. #digpharm6/29/2010 09:04
Doctor_V:
Nice Genentech case study: listen to patients, develop strategic/research-based plan;execute thoughtfully. #digpharm6/29/2010 09:08
LauraN546:
RT @LauraN546: Nice Genentech case study: listen to patients, developstrategic/research-based plan; execute thoughtfully. #digpharm6/29/2010 09:10
hawgs87:
Genentech eMarketing presenting adherence case study - post pilot goal is to not justslightly improve but dramatically improve #digpharm6/29/2010 09:10
nicoleljohnson:
I wonder I Genentech knows there's a pediatric gastroenterologist in the audience ; )#digpharm6/29/2010 09:11
Doctor_V:
Lesson for Genetech: Look at age-specific barriers in CF patients for successful adherenceprogram. #digpharm6/29/2010 09:12
DaphneLeigh:
@accarmichael Have you had any interest in CF on @curetogether?? #digpharm6/29/2010 09:14
Doctor_V:
RT @DaphneLeigh: Lesson for Genetech: Look at age-specific barriers in CF patients forsuccessful adherence program. #digpharm6/29/2010 09:15
KatharineS84:
Important to not overlook caregiver barriers, as well in CF patients. #digpharm6/29/2010 09:15
DaphneLeigh:
Shocked there's CF testing in 50 states with only 1000 cases per year. Great we're testingfor CF. Should be testing for more tho! #digpharm6/29/2010 09:16
HealthIntel:
Great to see Genentech addressing the importance of #contentstrategy in their adherenceprogram for patients with CF. #digpharm6/29/2010 09:18
unclebrendan:
@Doctor_V @doctoranonymous i think we're so engaged online bc it's such a smallPotato_Chip:
http://printyourtwitter.com/tweets
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community and physical contact is discouraged #digpharm6/29/2010 09:18
Genentech sharing new CF Living website to replace existing-- looks very engaging.Content about living your life to the fullest! #digpharm6/29/2010 09:18
nicoleljohnson:
Content stragegy should not be just about adherence, but about quality of life issues.
#digpharm6/29/2010 09:19
DaphneLeigh:
CF patients in the stream #digpharm6/29/2010 09:19
Doctor_V:
http://bit.ly/aIyZBE Glaxo Blocks Access CafePharma can we drive #socpharm when co.ban access to high traffic industry sites? #digpharm6/29/2010 09:19
christianlgray:
Couldn't agree more! RT @DaphneLeigh: Content stragegy should not be just aboutadherence, but about quality of life issues. #digpharm6/29/2010 09:20
KatharineS84:
In patient drug adherence efforts, involve clinical specialists early and often. #digpharm6/29/2010 09:20
DaphneLeigh:
#cysticbot RT: Cystic Fibrosis community is highly enganged and receptive #digpharm:Cystic Fibrosis community is ... http://bit.ly/9NDdPh6/29/2010 09:21
cysticbot:
I wonder if Genentech has tried to reach pediatric pulmonologists? #digpharm6/29/2010 09:21
Doctor_V:
RT @Doctor_V: I'd be interested to hear Genentech's experience with CF on mainstreamsocial platforms #digpharm6/29/2010 09:22
Doctor_V:
RT @DaphneLeigh: Content strategy should not be just about adherence, but about qualityof life issues. #digpharm6/29/2010 09:22
LauraN546:
And the patients chime in ... RT @AllABuzz: @Doctor_V Genentech's Xolair is a lifesaver 4many asthmatics. I am on my 4th year. #digpharm6/29/2010 09:34
Doctor_V:
And be a resource not MeTweeter - simply broadcast RT @Goble_Assoc: Regarding Twittertips, here's another: share links often. #digpharm6/29/2010 09:59
LauraN546:
Context, yes...not advice you can use for Twitter, though. #digpharm6/29/2010 10:02
DaphneLeigh:
Digital Pharma West 2010 - Tweets for Day 1 - http://scr.bi/aP7PGY - #DigPharm6/29/2010 10:10
philbaumann:
Agreed! Twitter allows you to bring a human element of companies to life. #digpharm6/29/2010 10:10
LauraN546:
http://printyourtwitter.com/tweets
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@PhilBaumann u kno, spread the word... http://bit.ly/cSElKT #digpharm6/29/2010 11:09
healthgeekTV:
@healthgeekTV You can (to a limit) but I think too much emphasis being placed onmarketing. Internal uses are more valuable (imo). #digpharm6/29/2010 11:10
philbaumann:
10 minutes of Facebook time equates to seeing 90 ads... some that are easy to ignore.Targeting this medium extremely important #digpharm6/29/2010 11:14
PfisterInsights:
10 minutes on facebook may mean as many as 90 ads that you ignore #digpharm6/29/2010 11:14
doctoranonymous:
RT @doctoranonymous: 10 minutes on facebook may mean as many as 90 ads that youignore #digpharm6/29/2010 11:15
RightGirl:
Always a great vid! Thanks @Jmoade. Social Media Revolution 2 (Refresh) http://youtu.be/lFZ0z5Fm-Ng #digpharm6/29/2010 11:19
LauraN546:
7000 days - the number of days the internet has been in existance. Sheesh! #digpharm6/29/2010 11:20
doctoranonymous:
The internet has been around for 7,000 days #digpharm6/29/2010 11:20
Doctor_V:
The internet has been existence for 7000 days #digpharm6/29/2010 11:20
DigitalBulldog:
Exploring digital mkt presentation #digpharm http://twitpic.com/21172j6/29/2010 11:21
doctoranonymous:
John M presents compelling info- 25% of search results for the World's Top 20 largestbrands are links to user generated content. #Digpharm6/29/2010 11:22
bobbrooks:
RT @DaphneLeigh: I hate Facebook ;-) RT @doctoranonymous: 10 minutes on facebookmay mean as many as 90 ads that you ignore #digpharm6/29/2010 11:23
MatthewBrowning:
RT @bobbrooks: John M presents compelling info- 25% of search results for the World'sTop 20 largest brands are links to user generated content. #Digpharm6/29/2010 11:23
philbaumann:
RT @bobbrooks: John M presents compelling info- 25% of search results for the World's
Top 20 largest brands are links to user generated content. #Digpharm6/29/2010 11:23
DaveNClarke:
7000 days - the number of days the internet has been in existance. Sheesh! #digpharm (via@doctoranonymous)6/29/2010 11:23
JDRFQUEEN:
http://printyourtwitter.com/tweets
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RT @DaphneLeigh: I hate Facebook ;-) RT @doctoranonymous: 10 minutes on facebookmay mean as many as 90 ads that you ignore #digpharm6/29/2010 11:24
philbaumann:
RT @doctor_v: The internet has been around for 7,000 days #digpharm6/29/2010 11:25
Wawadoo:
"Ford averages 4 minutes of engagement with their ads" #digpharm6/29/2010 11:29
DigitalBulldog:
RT @doctoranonymous: whoa! > only 18% of traditional (?pharma) TV campaigns generatea positive ROI #digpharm http://twitpic.com/21172j6/29/2010 11:29
2healthguru:
RT @doctoranonymous: 7000 days - the number of days the internet has been in existance.Sheesh! #digpharm6/29/2010 11:29
TheFireTracker2:
Focusing on the customer experience at a website/SM is the new focus of marketing; notthe banner ad #digpharm6/29/2010 11:29
doctoranonymous:
James Moade from Mead Johnson Nutrition thinks about digital as Web, mobile, display,community, and CRM #digpharm6/29/2010 11:29
unclebrendan:
Your marketing campaigns should be about the person NOT the website #digpharm6/29/2010 11:29
PfisterInsights:
RT @2healthguru: RT @doctoranonymous: whoa! > only 18% of traditional (?pharma) TVcampaigns generate a positive ROI #digpharm http://twitpic.com/21172j6/29/2010 11:30
kadavids:
Moade: The term 'brand manager' suggests that somehow you can control the conversation
#digpharm6/29/2010 11:30
Doctor_V:
RT @LauraN546: Always a great vid! Thanks @Jmoade. Social Media Revolution 2(Refresh) http://youtu.be/lFZ0z5Fm-Ng #digpharm6/29/2010 11:31
christianlgray:
RT @doctoranonymous: 7000 days - the number of days the internet has been in existance.Sheesh! #digpharm6/29/2010 11:31
mommy_doctor:
RT @doctoranonymous: 7000 days - the number of days the internet has been in existance.Sheesh! #digpharm6/29/2010 11:31
healthgeekTV:
RT @TheFireTracker2: RT @doctoranonymous: 7000 days - the number of days theinternet has been in existance. Sheesh! #digpharm6/29/2010 11:32
Fathercabbage:
Customer expectations dont change from industry to industry.. #digpharm6/29/2010 11:32
LauraN546:
http://printyourtwitter.com/tweets
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Within3: Must focus on smartphones when considering physician communication.#digpharm6/29/2010 11:49
DaphneLeigh:
Within3: Do docs have DNA for doing social networking? (not enough) #digpharm6/29/2010 11:50
DaphneLeigh:
Talk with Lance Hill from @Within3 talking about physicians and social media *raiseseyebrows* #digpharm6/29/2010 11:50
doctoranonymous:
Poster sessions are flea markets...lol. #digpharm6/29/2010 11:50
DaphneLeigh:
What's the online equivalent to medical conference poster sessions? #digpharm6/29/2010 11:51
DaphneLeigh:
RT @DaphneLeigh: Within3: Must focus on smartphones when considering physiciancommunication. #digpharm6/29/2010 11:52
DaveNClarke:
Lance Hill: doctors 'live on smart phones'. #digpharm6/29/2010 11:52
Goble_Assoc:
RT @DaphneLeigh: What's the online equivalent to medical conference poster sessions?#digpharm 'slideshare or sccribd?'6/29/2010 11:53
ctsinclair:
Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe for physicians. Doctors afraid tohave clinical discussions there. #digpharm6/29/2010 11:54
unclebrendan:
RT @unclebrendan: Lance Hill, CEO of Within3, calls Facebook/Twitter unsafe forphysicians. Doctors afraid to have clinical discussions there. #digpharm
6/29/2010 11:55
philbaumann:
Use social media with HCPs to improve knowledge exchange, increase awareness,strengthen HCP relationships #digpharm6/29/2010 11:56
PfisterInsights:
RT @Jeff_Greene AZ's Eliz Sozanski sez: to write well for Twitter imagine each word costs$10M #digpharm6/29/2010 11:57
healtheddigital:
correct. not the right venue for them RT @PhilBaumann Lance Hill, CEO @Within3: #FB#Twitter unsafe for HCPs to discuss clinical #digpharm6/29/2010 12:01
JaeSelle:
@bacigalupe lol...you are so cynical ;-) #digpharm6/29/2010 12:02
DaphneLeigh:
Moade: The term 'brand manager' suggests that somehow you can control the conversation#digpharm (via @Digitas_Health @Doctor_V) #hcsm6/29/2010 12:03
bacigalupe:
AstraZeneca sponsors online forum for HCPs with Am. College of Gastroenterology...GIDaphneLeigh:
http://printyourtwitter.com/tweets
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6/29/2010 12:25
Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma Social Media."http://bit.ly/ayZw446/29/2010 12:33
jonmrich:
RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to PharmaSocial Media." http://bit.ly/ayZw44 #pharma #healthit6/29/2010 12:34
jimsabogal:
Friends at #digpharm, you asked for it: "The Beginner's Guide to Pharma Social Media."http://bit.ly/ayZw44 via @jonmrich6/29/2010 12:36
storgaardconley:
RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to PharmaSocial Media." http://bit.ly/ayZw446/29/2010 12:40
ljrdn3:
RT @aurorahealthpr: RT @PhilBaumann: @bacigalupe Agree: Brand Manager impliescontrol. The brand in now in the Cloud. Hard to box up a cloud ;) #digpharm #hcsm6/29/2010 12:41
BrandcastHealth:
RT @bobbrooks: #Digpharm: AZ presents 3 rules of effect comm. Every word courts, theaudience has to get it - not the author, Less is more.6/29/2010 12:44
johnwesgreen:
You always have great #hlc recommendations! RT @PhilBaumann Shout-out to @jonmrichat #digpharm. Follow Jon - he's the leader imo.6/29/2010 12:45
kadavids:
@PhilBaumann Thanks for the kind words, Phil (and James) #digpharm6/29/2010 12:49
jonmrich:
RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to PharmaSocial Media." http://bit.ly/ayZw446/29/2010 13:08
blehr11:
Thanks! RT @PhilBaumann: @IOMEDIA Very cool tools u have. Definitely pushingcollaboration, info sharing forward. #digpharm6/29/2010 13:08
IOMEDIA:
RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to PharmaSocial Media." http://bit.ly/ayZw446/29/2010 13:13
montsecarrasco:
RT @Goble_Assoc: Lance Hill: doctors 'live on smart phones'. #digpharm6/29/2010 13:20
CHGConsultants:
RT @doctoranonymous: Physician orgs are divorcing from pharma for education mtgs;wonder why they would partner with pharma for social media solutions #digpharm6/29/2010 13:42
michelpierret:
David Thompson fr. Genius.com warns us he's "going to say really stupid things." I'mintrigued ;-) #digpharm6/29/2010 13:51
DaphneLeigh:
RT @DaphneLeigh: David Thompson fr. Genius.com warns us he's "going to say reallyphilbaumann:
http://printyourtwitter.com/tweets
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stupid things." I'm intrigued ;-) #digpharm6/29/2010 13:52
Geoffrey Moore: "Sales IS Social Networking." #digpharm6/29/2010 13:57
doctoranonymous:
@shwen See "Finally, A Google Drug Search Ad Format That Has All FDA Could Want...But Pharma Can't Use It!" http://bit.ly/c1IMQ5 #digpharm6/29/2010 13:59
pharmaguy:
Up now from Genius.com is @DavidRThompson who is talking about Sales 2.0 (or as I say"2 Oh no" ;) #digpharm Smart man re: tech's effects.6/29/2010 13:59
philbaumann:
Social media users surpass those using email in volume #digpharm6/29/2010 14:01
PfisterInsights:
Speaker: Social networking eclipsed email in global #digpharm6/29/2010 14:01
doctoranonymous:
David Thompson: Blogs are destroying websites. #digpharm6/29/2010 14:04
DaphneLeigh:
According to @DavidRThompson, CEO of Genius.com: "Sales is social networking" -Geoffrey Moore #digpharm6/29/2010 14:04
friedah03:
Embrace the spoke over the hub #digpharm6/29/2010 14:05
broadcrawford:
RT @DaphneLeigh: All of us are publishers...we are the media company. #digpharm6/29/2010 14:06
LauraN546:
Your blog needs to be *the* website, or at least prominently featured. #digpharm6/29/2010 14:06
DaphneLeigh:
Your blog needs to be *the* website, or at least prominently featured. #digpharm http://bit.ly/bUCXea6/29/2010 14:06
sureshk2n:
Rule #1: Don't yak about your product; yak about something relevant to your customers.#digpharm6/29/2010 14:08
DaphneLeigh:
Rule number 1 - Don't wack about your product #digpharm6/29/2010 14:09
cjewitt:
RT @jonmrich: Friends at #digpharm, you asked for it: "The Beginner's Guide to PharmaSocial Media." http://bit.ly/ayZw446/29/2010 14:10
CHScareers:
Agreed! Goal is relatship RT @DaphneLeigh: Rule #1: Don't yak about your product; yakabout something relevant to your customers. #digpharm6/29/2010 14:10
LauraN546:
Yakity Yak RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about somethingrelevant to your customers. #digpharm
philbaumann:
http://printyourtwitter.com/tweets
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6/29/2010 14:10
Rule #1: If youre not on page one of the google search, then you re nowhere #digpharm6/29/2010 14:10
doctoranonymous:
Amen! RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about somethingrelevant to your customers. #digpharm6/29/2010 14:11
friedah03:
Give us data or give us death ;-) #digpharm6/29/2010 14:12
DaphneLeigh:
Sales 2.0 Rules: Build Community, Personal and Timely and Measure everything #digpharm6/29/2010 14:12
LauraN546:
Nancy Nazmi Genentech talks abt CF (cystic fibrosis) LIving community #digpharm (this isdelayed tweeting)6/29/2010 14:13
sevinfo:
You do NOT want to see what happens when you Google "pharmaceutical sales."#digpharm6/29/2010 14:13
DaphneLeigh:
RT @DaphneLeigh: Rule #1: Don't yak about your product; yak about something relevant toyour customers. #digpharm {here here}6/29/2010 14:13
MaverickNY:
AMEN! RT @DaphneLeigh: Forget static content...it sucks. #digpharm6/29/2010 14:13
AmandaChanguris:
RT @DaphneLeigh: You do NOT want to see what happens when you Google"pharmaceutical sales." #digpharm6/29/2010 14:14
jodyms:
@DaphneLeigh and definitely DO NOT click on the images tab #digpharm6/29/2010 14:15
miller7:
@miller7 Especially not that! ;-) #digpharm6/29/2010 14:17
DaphneLeigh:
Pharma: Get over brochure and broadcast mentality. #digpharm6/29/2010 14:19
DaphneLeigh:
One model used is Baby Center where your e-mails change as child grows #digpharm6/29/2010 14:20
sevinfo:
RT @DaphneLeigh Pharma: Get over brochure and broadcast mentality. #digpharm (goodpoint for all in health care biz)6/29/2010 14:20
susangiurleo:
Keep content fresh with webcasts (3-4/yr), recipes (nutrition important in CF), patient stories#digpharm6/29/2010 14:21
sevinfo:
http://printyourtwitter.com/tweets
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@PfisterInsights takes the stage at Digital Pharma West - go Laura! #digpharm6/29/2010 14:45
DigitalBulldog:
@philbaumann and @sevinfo are the only 2 presenters I've seen with their twitter handleson the intro slide. Appreciate it ;) #digpharm6/29/2010 14:48
unclebrendan:
RT @unclebrendan: @philbaumann and @sevinfo are the only 2 presenters I've seen withtheir twitter handles on the intro slide. Appreciate it ;) #digpharm6/29/2010 14:49
cjewitt:
RT @DaphneLeigh: Pharma: Get over brochure and broadcast mentality. #digpharm6/29/2010 14:50
MaverickNY:
.@PhilBaumann Key to SM is to understand what each of the platforms can/cannot do#digpharm6/29/2010 14:50
doctoranonymous:
Social comedy from @philBaumann - why doesn't facebook have a hate button? #digpharm6/29/2010 14:52
DigitalBulldog:
If you don't have basic communication skills, you're going to be flippity flapping in socialmedia spaces. #digpharm6/29/2010 14:52
DaphneLeigh:
Don't be a confused octopus, says @PhilBaumann ;-) #digpharm6/29/2010 14:54
DaphneLeigh:
What type of agency do you choose for your social efforts? I have an answer to that one ;-)#digpharm6/29/2010 14:58
DaphneLeigh:
Start engaging at an un-branded level...learn how the dialog occurs, what's taking place.Listen. #digpharm
6/29/2010 15:01
DaphneLeigh:
Gee, I hope so! RT @DaphneLeigh: Does everyone here understand that social media isnot a strategy? #digpharm6/29/2010 15:02
friedah03:
Web literary is an issue. We need our entire population to understand the power and utilityof the web. #digpharm6/29/2010 15:06
bobbrooks:
Covering my eyes to this question: How many companies are hiring college grads to becommunity managers? #digpharm6/29/2010 15:06
LauraN546:
"Print lasted 500 years. You don't have 500 years to get this" @philbaumann onunderstanding how technology has changed marketing #digpharm6/29/2010 15:06
unclebrendan:
.@PhilBaumann doing a great job advocating for nurses in social media. Go Phil! #digpharm6/29/2010 15:07
doctoranonymous:
http://printyourtwitter.com/tweets
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The wifi in this room dying a choking death for anyone else? Switching to 3G. #digpharm6/29/2010 15:09
unclebrendan:
Get internal value from social media before going external, says @PhilBaumann. I need toask him about this. #digpharm6/29/2010 15:10
DaphneLeigh:
@philbaumann Agree!! Comp must focus on internal SM practices - learn, grow, innovate;then move externally. #digpharm6/29/2010 15:10
LauraN546:
great passion for the social space @PhilBaumann! #digpharm6/29/2010 15:10
cjewitt:
Yes, dying here. RT @unclebrendan: The wifi in this room dying a choking death for anyoneelse? Switching to 3G. #digpharm6/29/2010 15:11
LauraN546:
.@PhilBaumann "Whats the secret to twitter? Its who you follow, not necessairily what youtweet..." #digpharm6/29/2010 15:12
doctoranonymous:
Tell fascinating truths @philbaumann . Best quote Ive heard today! Thx Phil! #Digpharm6/29/2010 15:13
bobbrooks:
from @PhilBaumann - on Twitter - tell facinating truths. #digpharm6/29/2010 15:13
cjewitt:
Good advice for pharma doing SM: Cleary define your measurement objectives beforehand.#digpharm6/29/2010 15:13
DaphneLeigh:
Lots of talk about SM usage - but what about integration. Not standalone. Not abt justlikes/followers. Ask-what r ur biz goals? #digpharm
6/29/2010 15:15
LauraN546:
When trying to measure ROI in social media - set expectations early and know what you'remeasuring ahead of time. #digpharm6/29/2010 15:17
cjewitt:
Community "IS" engaging each other in conversation. Yet advise given is to approve amonths of tweets in advance .. Mismatch #digpharm6/29/2010 15:20
broadcrawford:
random thought: Thinking about going mobile? Does your company or brand use thecommon m.yourbrand.com to serve mobile content #digpharm6/29/2010 15:21
cjewitt:
I *like* this idea. (Get a clue b4 going public?) RT @DaphneLeigh: Get internal value fromSM b4 going external, says @PhilBaumann #digpharm6/29/2010 15:22
ePatientDave:
You must engage in what "THEY" want to talk about, not what you want to talk about.Preapproving #digpharm6/29/2010 15:22
broadcrawford:
http://printyourtwitter.com/tweets
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Meant to say, how can you do that with only far out pre approved tweets? #digpharm6/29/2010 15:23
broadcrawford:
@broadcrawford Pharma needs more agile medreg approval to support demands andexpectations of social media #digpharm6/29/2010 15:25
cjewitt:
Impactiviti's LinkedIn Networking Groups for Pharma: http://ow.ly/24Yd8 #digpharm6/29/2010 15:25
impactiviti:
Do you disable comments? Yes, we do at big pharma... How to you turn comments backon? #digpharm6/29/2010 15:26
cjewitt:
Yep! RT @DaphneLeigh: Good advice for pharma doing SM: Cleary define yourmeasurement objectives beforehand. #digpharm6/29/2010 15:28
friedah03:
The community owns the conversation, not the marketers #digpharm6/29/2010 15:31
cjewitt:
@doctoranonymous I don't quite get the secret to Twitter: who you follow vs. what youtweet. Discuss? #digpharm6/29/2010 15:38
cjewitt:
Now up at #digpharm: Richard Altus, CEO of ImpactRx. He's gonna tell us some shockingstats on physician web behavior6/29/2010 16:06
Doctor_V:
Good energy - ImpactRx CEO at #digpharm6/29/2010 16:06
cjewitt:
@cjewitt Here's my point: If you follow the right people, you can get more value of that thanjust pressing messages. Make sense? #digpharm
6/29/2010 16:06
philbaumann:
@cjewitt Turning off comments is turning off the community. New campaign I am starting,"save the comments"! Make it social #digpharm6/29/2010 16:07
broadcrawford:
RT @Doctor_V Now up at #digpharm: Richard Altus, CEO of ImpactRx. He's gonna tell ussome shocking stats on physician web behavior6/29/2010 16:07
doctoranonymous:
@philbaumann @cjewi don't forget about following the conversation (hashtag). Just as goodas an individual or better. #digpharm6/29/2010 16:09
broadcrawford:
Cool guy RT @Doctor_V: Now up at #digpharm: Richard Altus, CEO of ImpactRx. He'sgonna tell us some shocking stats on phys. web behavior6/29/2010 16:09
philbaumann:
RT @broadcrawford: @cjewitt Turning off comments is turning off the community. Newcampaign I am starting, "save the comments"! Make it social #digpharm6/29/2010 16:10
cjewitt:
http://printyourtwitter.com/tweets
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James Moade at Mead Johnson prefers image of DJ to brand manager - feeds off energy ofthe conversation #digpharm6/29/2010 16:10
sevinfo:
Post/Podcast: Preview of tomorrow's #digpharm Physician/Social Media panel with@Doctor_V & Me http://tinyurl.com/5ncfeh6/29/2010 16:11
doctoranonymous:
24% of docs don't look at e-detailing at all #digpharm Richard Altus ImpactRx6/29/2010 16:13
sevinfo:
Richard Altus, CEO of ImpactRx, storms in with some great 4pm energy here at #digpharm.He's running through some @comscore data on HCPs.6/29/2010 16:13
unclebrendan:
RT @unclebrendan: Richard Altus, CEO of ImpactRx, storms in w great 4pm energy here at#digpharm. He's running through @comscore data ...6/29/2010 16:15
LauraN546:
Only 18% of drs trust pharma sites; 72% trust medical journals; but do go to pharma sitesAltus #digpharm6/29/2010 16:17
sevinfo:
I *like* this idea. Get internal value from SM b4 going external, says @PhilBaumann#digpharm /via @ePatientDave6/29/2010 16:17
hjluks:
RT @sevinfo: Only 18% of drs trust pharma sites; 72% trust medical journals; but do go topharma sites Altus #digpharm6/29/2010 16:19
LauraN546:
Enjoyed speaking on panel with @sevinfo, @philbaumann. Thanks #digpharm for greatquestions. We have a long way to go, so let's get moving!6/29/2010 16:29
PfisterInsights:
RT @LauraN546: RT @sevinfo: Only 18% of drs trust pharma sites; 72% trust medicaljournals; but do go to pharma sites Altus #digpharm6/29/2010 16:30
healtheddigital:
@Doctor_V Yes, we have. Both through CF centers and through third party lists. #digpharm6/29/2010 16:30
aligmartin:
Speaker: "Every industry feels the impact of social media. Healthcare will be no exception -Question is When?" #digpharm6/29/2010 16:32
doctoranonymous:
@sevinfo hi Sarah - so wonderful meeting in person at #digpharm6/29/2010 16:32
nicoleljohnson:
Social Media uses only 5% of minutes used in Doctors' online time in ImpactRx study; Altussays this will change over time #digpharm6/29/2010 16:32
sevinfo:
@unclebrendan thanks...found it was a cornerstone of the whole project if we really want toengage people over time #digpharm6/29/2010 16:32
aligmartin:
http://printyourtwitter.com/tweets
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I'm going to go out on a limb and suggest that surveys of "social media use" by MDs meannothing - How to define SoMe? #digpharm6/29/2010 16:32
Doctor_V:
Sermo and QuantiaMD dominated the dr's social media time Altus #digpharm6/29/2010 16:33
sevinfo:
Richard Altus from Impact Rx seems to be using prezi.com for his slides...like it. #digpharm6/29/2010 16:36
aligmartin:
@Doctor_V even though it is "always on", how much time a day are you actively creating,reading, or responding to tweets? #digpharm6/29/2010 16:37
broadcrawford:
I'm going to go out on a limb and suggest that surveys of "social media use" by MDs meannothing #digpharm /via @Doctor_V agree6/29/2010 16:37
hjluks:
#digpharm I would like to see a study measuring SM on patient outcomes and improvementin HC knowledge6/29/2010 16:38
MarksPhone:
@Doctor_V My phone is "always on". Doesn't mean time I spend texting or talking can't bemeasured. #digpharm6/29/2010 16:38
broadcrawford:
Ditto. RT @MarksPhone: #digpharm I would like to see a study measuring SM on patientoutcomes and improvement in HC knowledge6/29/2010 16:38
carissao:
@PfisterInsights Ditto! Gr8 to finally meet you & @sevinfo! #digpharm6/29/2010 16:40
philbaumann:
.@doctoranonymous Agreed it's a Q of when, but we need to help push those who still feel
restrained by a regulated industry. #digpharm6/29/2010 16:42
carissao:
Richard Altus of ImpactRx shows some solid quantitative research, but it's half of theequation. Qualitative is important too. #digpharm6/29/2010 16:46
Goble_Assoc:
Still, really good info by ImpactRX - don't get me wrong #digpharm6/29/2010 16:47
Goble_Assoc:
Sermo, Shmermo ... I wanna hear about iMedExchange #iMedX #digpharm http://bit.ly/9fdyPv6/29/2010 16:50
Doctor_V:
Me too! RT @Doctor_V: Sermo, Shmermo ... I wanna hear about iMedExchange #iMedX#digpharm http://bit.ly/9fdyPv6/29/2010 16:52
philbaumann:
Time spent by a physician on a social site is no measure of engagement #digpharm6/29/2010 16:54
Doctor_V:
RT @Doctor_V: Time spent by a physician on a social site is no measure of engagementDaphneLeigh:
http://printyourtwitter.com/tweets
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#digpharm6/29/2010 16:54
There's a pail up front. If you mention Sermo you have to put a dollar in the bucket#digpharm6/29/2010 16:54
Doctor_V:
me too! RT @PhilBaumann: Me too! RT @Doctor_V: Sermo, Shmermo ... I wanna hear
about iMedExchange #iMedX #digpharm http://bit.ly/9fdyPv6/29/2010 16:55
nickdawson:
RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement#digpharm6/29/2010 16:56
Goble_Assoc:
I thought it was a drinking game RT @Doctor_V There's a pail up front. If you mentionSermo you have to put a dollar in the bucket #digpharm6/29/2010 16:56
doctoranonymous:
#digpharm the time spent by MDs engaging in SM W/patients should look at outcomes orimprovement in knowledge6/29/2010 16:58
MarksPhone:
RT @Doctor_V: There's a pail up front. If you mention Sermo you have to put a dollar in thebucket #digpharm6/29/2010 16:58
philbaumann:
RT @Doctor_V: Time spent by a physician on a social site is no measure of engagement#digpharm6/29/2010 16:59
your_daily_pill:
Fantasy 2 measure RT @MarksPhone: #digpharm the time spent by MDs engaging in SMW/patients shld look @ outcomes or improvement in knowledge6/29/2010 17:02
Doctor_V:
Good point. RT @Doctor_V Time spent by a physician on a social site is no measure ofengagement #digpharm6/29/2010 17:02
NatBourre:
RT @doctoranonymous Speaker:"Every industry feels the impact of social media.Healthcare no exception - Question is When?" #digpharm6/29/2010 17:02
coffeyjulie:
Thinking of blog post about this discussion of how to quantify physician behavior online...#digpharm6/29/2010 17:09
doctoranonymous:
Even docs like to waste time:) RT @NatBourre: @Doctor_V Time spent by a physician on a
social site is no measure of engagement #digpharm6/29/2010 17:09
yayayarndiva:
Great day at #digpharm today! Really enjoyed the discussion!6/29/2010 17:09
doctoranonymous:
#digpharm I think measuring engagement is important; the issue would b 2 prove SM has apractice and patient outcome value. What proves it?6/29/2010 17:14
MarksPhone:
http://printyourtwitter.com/tweets
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My first tweet (again!) Great conference at Digital Pharma West today. #digpharm6/29/2010 17:21
n_nazmi:
RT @DaphneLeigh: RT @philbaumann: Digital Pharma West 2010 - Tweets for Day 1 -http://scr.bi/aP7PGY - #DigPharm6/29/2010 19:00
bobfine:
RT @PhilBaumann: RT @jonmrich Friends at #digpharm, you asked for it: "The Beginner'sGuide to Pharma Social Media." http://bit.ly/ayZw446/29/2010 19:10
bobfine:
Dinner with @ccarfi at #digpharm. He's telling us how he was the original straw cowboy hatguy, not @Armano. Yikes6/29/2010 20:11
Doctor_V:
Campaigns are a dead concept for marketers. Think gardening. Rotate your crops. Plan fornext year. Via @Ccarfi #digpharm6/29/2010 20:24
Doctor_V:
Surprised that there is so much talk about ROI and market share & so little talk aboutmaking patients healthier. #digpharm6/29/2010 22:03
MarkHarmel:
RT @Doctor_V: Campaigns are a dead concept for marketers. Think gardening. Rotate yourcrops. Via @Ccarfi Think Farmville. #digpharm6/29/2010 22:05
MarkHarmel:
Moade: The term 'brand manager'. suggests that somehow you can control the conversation#digpharm (via @Digitas_Health @Doctor_V) #hcsm.6/29/2010 23:37
hgazay:
http://printyourtwitter.com/tweets
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