MUST KNOW DIGITAL MARKETING TIPS BEFORE SETTING UP YOUR STARTUP BUSINESSS

Goal and Objective

Define your goal and objective, get to know what do you want to achieve through Digital Marketing!

You should also consider what will be the ROI - this is likely to be financial, but may also have, say:

• an improved conversion rate

• greater brand awareness

• an increase in visits to your website

• a greater market share

Identify your Customer

Do research and identify your audience and find your target customers.

Understanding who your most valuable customers are will help your focus your efforts to find new customers. Often, the most effective approach is to look for similar prospects.

Continually review how valuable your existing customers are. Overtime, customers who used to be highly beneficial might demand lower prices. Other clients may increase their turnover with you as they grow.

Identify Your Competitors

Do research and find your competitors are and what they are doing online, and understand their position.

You can group competitors into three categories:

• Direct competitors

• Indirect competitors

• Substitutes or new entrants

Assign Rules

Assign rules to your team, for which particular task which persona is responsible.

Build Your Winning Team

• Assign real work from Day One. No “practice time”.

• Never spend a minute training basic knowledge or skills, but help them learn on their own.

• Design & assign first few jobs from basic to advance, not just “any job need to do”.

• Be very strict on deadlines & results. But always be there to support.

Search Engine Optimization

• Keyword Research

• Competitors Research

• Planning Your Website Creation

• On Page SEO

• Off Page SEO

• Reporting

Search Engine Marketing

• Search Network Ads

• Display Network Ads

• Shopping Ads

• Videos Ads

• Mobile Apps Ads

Major Advertising Tools

• Google Adwords

• Bing Ads Center

Content Marketing

• Blogging

• Webinars

• Guest Blogging

• EBooks

• LinkedIn Pulse

• Forums and Communities

• PR

• Documents

• Presentation

Social Media Marketing

• Choose Channel

• Facebook• Twitter• LinkedIn• Google Plus• Instagram• YouTube

• Plan your Content

• Advertisements through Social Media

• Measuring the Result

Email Marketing

• Grow Your List

• Write Great Email

• Create Email Template

• Choose Best Email Platform

• Control Spam Email

• Measure the Result

Affiliate Marketing

• Build Affiliate Programs

• Distribute to the Market

• Measure the Result

Mobile Marketing

• Choose the Mobile Platform

• Advertising Your Business

• Measure the Result

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