Small and Medium Enterprise (SMEs) BUSINESS SMALL MEDIUM LARGE.
Social media small medium businesss masterclass.key
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SOCIAL MEDIA: INTRODUCTION Photo: LaurelPapworth.com
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14-Sep-2014 -
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Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.
Transcript of Social media small medium businesss masterclass.key
SOCIAL MEDIA: INTRODUCTION
Photo: LaurelPapworth.com
Social Media Social Networks
laurelpapworth.com
Twitter HashTag : VFHBSS
Social Media Social Networks
laurelpapworth.com
Laurel Papworth
•slides at http://slideshare.net/silkcharm•delicious http://delicious.com/lpapworth/sep2010 •blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast
reference
Social Media Social Networks
laurelpapworth.com
Social Media Social Networks
laurelpapworth.com
http://laurelpapworth.com/courses
Social Media Social Networks
laurelpapworth.com
Opening Exercise
10 mins
ExerciseTable selects a Tribe Name
Make a list of social media questions - at least 5Tribe chooses one of the questions
Tweet that question using #Tag (on table)
Social Media Social Networks
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Online Communities
15 mins
Social Media Guidelines and Legal Concerns
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future and ex staffholidays and private time
mobile phone policies
archive of personal info
email policies
use of internet at work
copyright and IP
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Topics or guidelines for discussion
* Standards of Integrity and Conduct* Personal responsibility* Confidential information* Personal information* Copyright and trademarks* Conflicts of interest* Be yourself* Respect your colleagues and audience* Be accurate* Converse and give feedback* Priority of regular work commitments* Media inquiries
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private opinion or public defamation?
InvisibleAudience
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Prospective Staff
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Guidelines Exercise
10 mins
Exercise: Reasons for and against blocking social media at the firewall.
Who has guidelines and how are they working for them?
Tweet a Tribe concern
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Social Media Campaigns
What is Twitter? Brand Reputation in real time
Twitter Campaigns vs StrategiesTactics - Conversation Diary, Steps
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LANDING
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SOCIAL MEDIA: TWITTER
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Facebook Status Updates- Testimonials- Social Search- Distribution of links RT/bit.ly- Conversations @replies- #tags turn everything into a #link
Breaking News, new Google, Marketing Intelligence
WHAT IS TWITTER?
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CONTEXT
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INFLUENCER LIST
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Exercise
Who are your industry influencers?
Bloggers, Twitterers, Journoggers
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Social Ads
15 mins
Facebook AdsTwitter Social Spam
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Return on Investment for Marketing Dollar
•Loyalty ROI: Online community participants visit a site 9x more often and stay 5x as long (Source: McKinsey)
•Brand ROI: 4x un-aided brand recall vs a search engine (Source: NFO)
•Acquisition ROI: Attract customers at $0-10 vs. $10-$400 per customer acquisition in traditional marketing venues
•Support ROI: Community support services are 5x-10x more cost effective than phone support
•Offline - 20.3% of online community membersLiveworld
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Social Media Social Networks
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Steps1. Listen, Monitor, Influencer list, rituals2. Create content, videos, blog post, mostly “voice”3. Discuss - conversation diary, show expertise & help4. Promote - apps, games, campaigns, ask for input5. Measure - exposure, reach, velocity, sentiment, apps
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Pay per ClickPer per 1000
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Social Measurement
15 mins
Facebook InsightsWhat to Measure
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• Reach - how many people saw your stuff?
• Exposure -how many people read conversations?
• Velocity - how fast did it move through networks?
• Sentiment - how (un)popular was your brand?
• Adapt - recommendation value
• Ecosystem - developers
Measure
Social Media Social Networks
laurelpapworth.com
Social Media Social Networks
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Social Media Social Networks
laurelpapworth.com
Social Media Social Networks
laurelpapworth.com
Social Media Social Networks
laurelpapworth.com
Social Media Social Networks
laurelpapworth.com
Laurel Papworth
•slides at http://slideshare.net/silkcharm•delicious http://delicious.com/lpapworth/sep2010 •blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast
reference
