Businesss Proposal Sample - Digital Media

Private & Confidential

Marketing Proposal Optima Capital

OUR COMPANY PROFILE

Copyright 2012. Vbrant Media

Vbrant Media was established with a vision to excel as a holistic digital media agency providing one stop internet based marketing services catered to our clients’ needs. Besides our core services (Search Engine Marketing, Social Media Marketing, Web Design & Development and Web Analytics), we also provide through-the-line marketing consultancy where clients require.

Vbrant Media is pleased to have access to the first rate support from our media partners, which enabled us to benefit from Google/Yahoo/MSN/Facebook’s technology, knowledge and product support, hence providing the most suitable marketing strategies customised for our clients to serve them better.

With a range of cost effective solutions, our experienced team has assisted many organisations in making their presence known to their targeted market. Our team consists of marketing experts who specialise in search engine marketing and other advertising solutions.

OUR CLIENTELE


• Our clients base from Business-To-Business and Business-To-Consumer, local and

overseas.

Campaign Objectives


• Generate Brand Awareness for Optima Capital in the internet industry.

• Boost their business presence throughout the whole Indonesia.

• Attract internet users about Optima Capital Promotional Activities.

• Increase relevant and quality traffic to the client’s site.

• Achieve positive brand recognition.

• Leads Generations from different channels such as search engines and content

networks (Adwords) .

01SEARCH ENGINE MARKETING

• Vbrant Media can connect you to the most qualified prospects to accelerate your business growth through Search Programs. With the increase brand awareness of PT Optima Capital through the Google Content Network, it is important:

• Be on the first page of Google/Yahoo search list whenever a potential customer is searching for relevant products and services.

• Cost per click. Only need to pay when a unique visitor sees your advertisement and clicks it.

Google Adwords


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Private & Confidential

Sample Monthly Search Terms

Keywords and Adtext


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Title: Optima Capital Futures Trading

URL: www. OptimaCapital.co.id

Des 1: Trade With Us and Get High

Des 2: Return On Investments. Try Now!

• Ad text are customizable and changeable.

• Multiple campaigns for various products.

• At any point of time during the campaign, we can work hand in hand with your current promotions and change the text for your advertising.

• Recommended and highly searched keywords for your industry.

• Monthly Campaign review to audit keywords and adtext and see how well your campaign is performing

(Example of your ads on Adwords)

Title: Optima Capital Futures Trading

URL: www. OptimaCapital.co.id

Des 1: Multilateral Trading System, Get High

Des 2: Return on Investment. Call Us!

http://www.wigo.co.id/

http://www.wigo.co.id/

• Up to almost 80% of Indonesian internet users uses Google search portal.• Precise Targeting. Target only potential and prospect buyers who are really

interested for your products and services.• Proven to generate quality leads to your business.• Free Branding. Works by Cost per Click. You only pay when a searcher

expresses an interest and intention for your business products and services by clicking onto your Ads.

• Transparent Reporting. Every dollars and cents you spent are visible in the monthly performance report. Very low cost.

Benefits Of Search Engine Marketing


02Content & Display Network

Google Content Network: (Text Advertisement and Display Advertisement)


• Optima Capital Ads will be in a form of Text and Image Ads.

• Using Text and Image ads on certain placements to produce a creative and

aesthetically attractive message to communicate the features of the client’s

service to the audience.

• Ads will appear only on sites that have relevant information about the client’s

products and services (Contextual Targeting).

• Optima Capital Ads will also be put on a few popular online placements to

generate awareness and maximum exposure such as www.detik.com or

www.kompas.com etc (Placement Targeting).

• Works by Cost per Click and Cost per Impressions.


• There are millions of Google Partner Sites in the internet.

• The Google Ad Network covers 80% of the whole internet industry.

• It is considered the world’s number 1 and biggest ad network.

• Advertisers have the option to choose whether to place their ads by contextual targeting or placements targeting.

Text and Display Ads on Google Partner Sites

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• The Google system analysis and evaluate the content/keywords of the Google Partner Sites and place relevant ads in the site.

• When a site is discussing about the topic that is relevant to your business products/services, your ads will appear.

• For eg. If someone is writing an email about where to go for a movie, your ads will appear beside or below the email.

Contextual Targeting


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• Google gives you the option to place your ads on specific online placements that you want to put your ads in.

• It can generate reminder ads to your customers in high traffic websites.

• For eg. You may want to put your Ads on popular online placements such as Kompas.com/Detik.com because of the huge amount of visitors to the site.

Placement Targeting


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Few Example of Google Partner Sites

Kompas.com (Text/Image) 500,000 & Above

Bloomberg (Text/Image) 500,000 & Above

Finance.google.com (Text/Image) 0-10,000

Inilah.com (Text/Image) 100,000-500,000

Tribunnews.com (Text/Image) 100,000- 500,000

Detik.com (Text/Image) 500,000 & Above

Businessweek.com (Text) 0-10,000

Kapanlagi.com (Text/Image) 10,000- 100,000

Okezone.com (Text/Image) 500,000 & Above

*Note: Above are just several examples of Google’s Content Partners. There are thousands more of strategic online placements that we are able to advertise in.

03MOBILE ADVERTISING


Google Mobile Advertising

•Indonesia has 62.7% mobile penetration rate.•4th largest market for mobile users, trailing behind China, USA, and India. •48% of these users had used their mobile phone to access the Internet.•Works the same as Google Adwords, but this is the mobile version.

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Benefits of Mobile Advertising

•Ability to reach huge amount users in Indonesia.Works by Cost per Call. •Charges will only be incurred when someone clicks your ads and call your services.•Free Branding. You don’t have to pay when someone sees your ads but do not click it.•Low cost and cost effective.

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04WEB ANALYTICS


Google Analytics

• Where do most of your web visitors come from? And which market is most profitable for you.

• Which of your Ads perform the best?• At which landing pages and what

content of your webpage makes the most money for you?

• Which keywords are the most popular for your visitors?

• How web visitors found your website?

• Which page attract the most customers and how long did they stayed on it.

05SOCIAL MEDIA MARKETING

• Indonesia is ranked one of the top 5 countries in the world for the most Facebook users.

• Facebook ads works by demographic targeting.

• Cost per Click or Cost per Impression.

Facebook Advertising


THANK YOUIf there is any enquiry, please do not hesitate to contact us. Thank you and we hope to hear from you soon!

Prepared By:

Cliffton HarijantoCampaign [email protected]+6285777881111


Businesss Proposal Sample - Digital Media

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