Digital Marketing. Social Media. And Other Buzzwords.
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Digital Marketing. Social Media. And Other Buzzwords. Mark Congiusta, Dublin City University, October 4, 2010
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Transcript of Digital Marketing. Social Media. And Other Buzzwords.
Digital Marketing. Social Media. And Other Buzzwords.
Mark Congiusta, Dublin City University, October 4, 2010
Who is this guy and why should I care what he says?
• Spent the last 13 years of my life trying to figure digital advertising out
• Likes technology, understands digital media, loathes “gurus”
• Has worked for some of the biggest (and smallest) brands in the world
• Knows what Twitter is
1965Reach 80% of population with
3 :30 second TV spots
2008120 prime time TV commercials
to get equal reach
MEDIAFOCUSDATASCALEPOWER
MEDIAFOCUSDATASCALEPOWER
MEDIAFOCUSDATASCALEPOWER
MEDIAFOCUSDATASCALEPOWER “Half the money I spend on
advertising is wasted; the trouble is I don't know which half.”
– John Wanamaker
MEDIAFOCUSDATASCALEPOWER
MEDIAFOCUSDATASCALEPOWER
If you only remember 1 thing make sure it’s these 5:• Media is dead, long live media• We know where you live• If it moves, measure it• It’s not the size of the dog in the fight…• I for one welcome our new consumer
overlordsBonus thing to remember:• You know as much as anyone else
Thanks!twitter.com/[email protected]
Questions?
