Digital Engagement at the Nordiska museet
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Digital Engagement at the Nordiska museet #heritageCR Experiencing the Digital World: The Cultural Value of Digital Engagement With Heritage Leeds University, May 9, 2014
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Presentation given at seminar: Experiencing the Digital World: The Cultural Value of Digital Engagement with Heritage, a project run by University of Leeds.
Transcript of Digital Engagement at the Nordiska museet
Digital Engagement at the Nordiska museet
#heritageCRExperiencing the Digital World: The Cultural Value of
Digital Engagement With HeritageLeeds University, May 9, 2014
Founded in 1873Nordiska museet
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden's largest museum of cultural history
@kajsahartig
Digital Navigator
New Media Strategy 2010
> Interaction> Communication> Co-creation
Benefits of Digital
> Connecting with new audiences
> Engaging with new audiences
> Learning about our audiences
> Providing access to collections
> A place to experiment
…and also…
> Education
> Entertainment
> Participation
> Repatriation
> Democracy
> Internal benefits
> Awareness
> Empowering
Online collections
Staff engaging in social media
Outreach with mobile content
Participation online
Participation on site
Participation on site
Creating awareness through social media
?
Are we successful?
Statistics
Anecdotal information
Indications
The Nordiska museet
Next step?
Learn what to measure and how in terms of sustainable impact
Better understand the real value and impact of our digital efforts
Better communicate our efforts and success stories to stakeholders
Critical Review: Initial findings
Experiencing the Digital
World: The Cultural Value
of Digital Engagement
With Heritage
Some thoughts
1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact
1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact
1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact
1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact
1. Social digital is still new
2. Different objects have different
value to different people
3. Analogue vs. Digital?
Yes but not always
4. Technology as a distracting filter,
yes but not for long
5. Museums need to learn how to
measure & communicate impact
Some possible issues that could prevent museums from using digital for engagement
• Fear of loosing authority
• Fear of popularizing museum collections
• Not sure of the actual value and benefits
• Lack of funding
• Lack of ability to transform the museum
into digital thinking
• Old museum practices in use
• We know we can’t do it well so we
hesitate
• Requires new expertise
• Rigid structures, lack of flexibility
Thank you!
Kajsa HartigDigital NavigatorDepartment of New MediaNordiska museet, Stockholm, Sweden
