National Museet

Concept development –

connecting Museum

shop & Exhibitions

Optimizing sales by connecting the museum shop

and the exhibition

Intro:

Focus Area:

Awareness of products related to exhibition will increase sales

Needs:

Service Quality: An assessment of how well a delivered service is to

the client’s expectations

Needs:

• What is Service Quality?• Client Needs • Gap Model

Needs:

Gap Model

Needs:

• Difficult to find items related to exhibition

• No items related to the pop-up exhibitions

Approach:

Make it easier for guests to find related items

Approach:

QR Scans

Approach:

Provide more information to get guests interested - Website

Approach:

Website

Approach:

Poster

Benefits:

Increase in sales

Benefits:

Benefits:

Appeals to the main types of guests

Costs:

Implementing QR scans

Costs:

Setting up a website

Considerations:

What about people who don’t use smartphones?

Competing Approaches:

Online shopping

Competing Approaches:

Are the visitors needs fullfilled?