Different Applications of Photography in the Creative Media Industry

Task 1. Different Applications of PhotographyOlivia Berry

Advertising IndustryPhotography is used in the Advertising Industry as lots of companies and brands need to sell their products. To do this, they need to show what theyre trying to sell in the best possible way. This will be done by a large range of camera techniques and creative editing.

A few examples of photographers who deal with this industry are: Jonathon Knowles, Tim Tadder, Williams Moy and Justin Windle.

Fashion IndustryPhotography is used in the Fashion Industry to show off the product by the designer. This is usually done in a creative way in which to make that particular brand stand out from others.

Some examples of Fashion Photographers are Richard Avedon, Patrick Demarchelier and Annie Leibovitz.

Music IndustryPhotography is used in the Music Industry to show of the artists. These photographs are often used on band merchandise or album covers etc.

The bands or artists will often be seen in action, live on stage, or will be staged in a way which fits the purpose of what the picture is for.

Some popular music photographers are: Kevin Cummins, Mick Rock, Andy Fallon, Andrew Cotterill, Paul Harries, Mick Hutson, Roger Sargent and Andy Willsher.

Sports IndustrySports photography is used to document important moments in the sporting industry, for example the winning moment or victory celebrations. You will usually be able to see movement in the pictures to really get a sense of experiencing the real scene first hand.

Some photographers that specify in the sporting field are: Bob Martin, John G. Zimmerman, Neil Leifer and Bill Frakes.

Photo journalismPhotojournalism is used to record and document stories which the public will be interested in knowing about.

A lot of the time these images are graphic or controversial and show things that youre often not comfortable with looking at, however they will be taken in a way in which you cannot help but look, and make up your own scenario as to what's going on.

Photographers which do this are: Dorothea Lang, Robert Capa, Romano Cagnoni, Alfred Eisenstaedt, Margaret Bourke-White and W. Eugene Smith.

Fine Art PhotographyFine art photography is usually done to provoke emotions. Its hard to explain because only the artist knows the true meaning behind it. Fine art is often shot in black and white because the right contrast is needed for the image to be effective.

A famous fine art photographer is Ian Bramham who is award winning.