DEVELOPING YOUR PERSONAL

BRAND

The Personal Brand

experience is your

opportunity to learn more

about your-self; business;

non-profit.non-profit.

Identify your unique skills,

strengths, talents & tap into

your values and passions to

find your purpose

What is the big Picture?

People with strong brands are clear about who they are.

Discovering your strengths.

• What is the most successful project I

ever tackled?

• What is the most important role I have

ever fulfilled?ever fulfilled?

• When faced with obstacle what is my

go to “skill”?

• What strengths do othersacknowledge

in me?

• What skills came up over and over

again?

• What skills do you enjoy using more

often?

• What strengths and skills are going to

be the most helpful?be the most helpful?

• What skills do I miss? What skills do I need to build?

Write your top 5 strengths to

achieve your brand.

ACTIVATE

• Clarify- know your strengths,

• Communicate: Share your strengths in person, on paper, online. > Infuse these in resume, bio, online profile, these in resume, bio, online profile, elevator pitch.

• Capitalize: Find opportunities that require and will showcase your strengths. Take on volunteering or paid work.

WEAKNESSES

• What weakness am I aware of?

• When working in a team what roles do

I avoid?

• When faced with obstacle what is • When faced with obstacle what is

likely to cause me to give up?

• What was the least successful project I

have ever tackled.

ACTIVATE

• Mitigate: Find weaknesses that can be mitigate by leveraging your strengths.

• Manage: Focus on weakness that is holding you back. Find weakness that holding you back. Find weakness that needs remediation.

• Master: Seize opportunities to build a skill to serve you well. Look for skill building opportunities and create action.

Values

• Values give direction to the choices

you make and the way you behave.

Its your true north compass.

Brain storm values

(write top 5) :• courage, excellence, humor,

imagination, passion, speed, faith,

family, kindness, bravery, peace,

power, strength, relaxation, power, strength, relaxation,

assertiveness, affection, affluence,

success, vision, wealth, winning…etc…

PassionsPassion fuel your actions.

Re-energizes when the going is tough.

• What are your favorite activities?

• What type of people am I drawn to?

• What stories in news draw your

attention?

• What do you enjoy doing, even with

no pay?no pay?

What is your purpose?

• Why am I here?

Your purpose is the big picture, internal

vision of what you like to achieve.

• When you combine clear values, • When you combine clear values,

engage your passion and take on your

purpose then you can follow your

personal road map to destination you

choose.

VALUE PREPOSITION: UNIQUE PROMISE

• What is your unique value?

• What do people gain from you?

• What pains do you solve?

What makes people interested in you?• What makes people interested in you?

• What do you want to help people

with?

Examples

• Mentoring

• Communication

• Strategic vision

Team building• Team building

• Change management

• Decision making

• Strategic planning

Develop your brand story

• This is a short pitch that communicates

your value (what you are good at) ,

the audience you serve (who you

serve), and your promise (how you serve), and your promise (how you

perform your value uniquely)

TIPS OF GOOD PERSONAL BRAND

STORY

• Memorable

• Solution oriented

• Combine logic and emotion

Be authentic• Be authentic

• Share brand attributes

• Examples:

Steps

• Define target audience

• Define your value statement by

focusing your key attributes

• Define your unique selling points / • Define your unique selling points /

promise

• Combine these to give you narrative

Promotion

• Present at events & conferences

• Volunteer

• One-on-one conversations

• Live it

• Blog• Blog

• Social media: FB < Twitter < Linkdin < Youtube

• Email Marketing: newsletters

• Meet-ups

• Website

• Promotionals: flyer, brochure, business cards