DEVELOPING YOUR BRAND COLLECTIVE FUTURES

CULTIVATING CREATIVE COLLECTIVES

Part 1. Using hexagonal tiles build a representation of what you believe tobe the most important constituent parts of a strong brand and identify a collectiveor organisation that best exemplifies it.

Note: this activity used a whiteboard with magnetichexagonal tiles which could be written on, moved and manipulatedto reflect the group discussion. Colour can also be used todifferentiate key elements.

Part 2. Using the ideas from part 1 reflect on the elements of your own brand highlighting:i) those that work.......................................................................................................................................................................................................................................ii) what’s missing.......................................................................................................................................................................................................................................iii) what assistance is needed.......................................................................................................................................................................................................................................

example