Determining cost structure & revenue streams

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Determining cost structure & revenue streams

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  • Startup Dhaka
  • Revenue Streams > Cost Structure
  • Business Model Canvas
  • Customer Segments Who Are Our Most Important Customers? For Whom Are We Creating Value? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Value Propositions Value to Customers? Problems Solved? What Bundle of Products & Services to Customers? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Channels How to Reach Customers? Which Channels Work Best? Which are Most Cost-Efficient? How are Channels Integrated with Each Other and With Customer Routines? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Customer Relationships What Type of Relationship Do Customers Expect? How Expensive Are They to Maintain? Integration With Rest of Business Model? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Revenue Streams For What Value Are Customers Willing to Pay? How Much Willing to Pay? How Do They Want to Pay? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Key Resources What Key Resources Are Required to Deliver Value Proposition? Distribution Channels? Customer Relationships? Revenue Streams? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Key Activities What Key Activities Do Value Propositions Require? Distributions Channels? Customer Relationships? Revenue Streams? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Key Partners Who Are Key Partners? Key Suppliers? Which Key Resources Are Partners Providing? Key Activities? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Cost Structure Most Important Costs? Which Key Resources and Activities are Most Expensive? DiagramfromAlexOsterwalder,BusinessModelGeneration
  • Revenue Models Straight Sales Subscription Time and Materials Consumables: Razor Blades, Printer Ink Leasing/Renting Service Contracts Freemium Pay per Use License Advertising Sales Intermediation Fee How you generate cash from customer segments How do customers want to buy from you?
  • User Decision Maker/Payer Advertising Medical Devices Multi-Sided Markets
  • Pricing and Quantity Cost Plus Competitive Pricing Value Based Volume Pricing Economies of Scale Offset Fixed Costs
  • MammOptics Pricing Strategy Equipment Lease model Per-use model Consumable Cost of the device Service per year Per-use fee Consumable $50,000 $3,000 0 0 $5,000 $10,000 0 0 $5,000 0 $50 0 $25,000 0 0 $20
  • MammOptics Pricing Strategy Equipment Lease model Per-use model Consumable Cost of the device Service per year Per-use fee Consumable $50,000 $3,000 0 0 $5,000 $10,000 0 0 $5,000 0 $50 0 $25,000 0 0 $20
  • Payment Flow Diagram Distributor Monomer manufacturer Surfactant formulator Surfactant user Consumer facing company Consumer Market Pull (Sustainability agenda) Biomass supplier Biomass 15 c/lb Biomass Range 5-20c/lb Monomer 80 c/lb Detergent alcohols 80c/lb Formulation 90 c/lb Formulated Surfactant 90c/lb Surfactant 100 c/lb Formulated Detergent 100c/lb Detergent 200 c/lb 10% Surfactant in Detergent Product Decision Makers Disposal WasteRegulations
  • Cost Metrics That Matter Customer Relationships Customer Acquisition Costs Conversion Rates Lifetime Value Channel Margins Promotion Partners Partner Margins Key Activities Key Resources Income Statement v Cash Flow Burn Rate
  • Beginning Period 1 Period 2 Period 3 Period 4 Period 5 ETC. Price $ - $ - $ - $ - $ - Units Sold $ - $ - $ - $ - $ - Sales Forecast $ - $ - $ - $ - $ - Income Statement Sales Revenue $ - $ - $ - $ - $ - less: Cost of Goods Sold $ - $ - $ - $ - $ - GROSS PROFIT $ - $ - $ - $ - $ - less: Selling Expenses $ - $ - $ - $ - $ - General and Administrative Expenses $ - $ - $ - $ - $ - Depreciation Expense (assumption: straight line 5 years) $ - $ - $ - $ - $ - R&D Expenses $ - $ - $ - $ - $ - Total Operating Expenses $ - $ - $ - $ - $ - OPERATING PROFIT $ - $ - $ - $ - $ - less: Interest and Other Expenses $ - $ - $ - $ - $ - plus: Interest and Other Revenues $ - $ - $ - $ - $ - PRE-TAX INCOME $ - $ - $ - $ - $ - Income Tax (assumption: 35%, non-adjusted) $ - $ - $ - $ - $ - NET INCOME $ - $ - $ - $ - $ - Integrated Financial Statement