Blogs 101: Organization and Revenue Streams

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By @ericaswallow Assistant Editor, Mashable Blogs 101: Organizational Structures & Revenue Streams

description

A brief overview of how established blogs (such as Mashable) are organized and how they generate revenue.This overview was presented to a class of students at LIM College on February 8, 2010.

Transcript of Blogs 101: Organization and Revenue Streams

Page 1: Blogs 101: Organization and Revenue Streams

By @ericaswallowAssistant Editor, Mashable

Blogs 101:Organizational Structures & Revenue Streams

Page 2: Blogs 101: Organization and Revenue Streams

Overview

@ericaswallow

‣ Organizational Structure

‣ How are blogs organized?

‣ What are the functions of each team?

‣ Revenue Streams

‣ Advertising

‣ Content Syndication

‣ Off-site Writing

‣ A Few Other Ideas…

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How Blogs are OrganizedOrganizational Structures

Editorial

‣Organized by Verticals

‣Roles

‣ Editor-in-Chief

‣ Managing Editor

‣ Editors

‣ Associate Editors

‣ Assistant Editors

‣ Editorial Assistants

‣ Guest Writers

@ericaswallow

Business

‣Operations

‣ Business Development

‣ Advertising

‣ Event Planning

‣Marketing & Communications

‣Tech / Development

‣Finance

‣Community

‣Human Resources

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AdvertisingRevenue Streams

@ericaswallow

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Content SyndicationRevenue Streams

@ericaswallow

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Off-site WritingRevenue Streams

@ericaswallow

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Other OptionsRevenue Streams

@ericaswallow

‣ Leveraging expertise knowledge

‣ Events

‣ E-books

‣ Courses

‣ Web seminars

‣ Consulting

‣ Speaking

‣ Leveraging your brand’s popularity

‣ Merchandising

‣ Licensing

‣ Affiliate Programs

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Erica SwallowAssistant Editor@[email protected]

Questions?