Blogs 101: Organization and Revenue Streams
-
Upload
erica-swallow -
Category
Business
-
view
2.230 -
download
0
description
Transcript of Blogs 101: Organization and Revenue Streams
By @ericaswallowAssistant Editor, Mashable
Blogs 101:Organizational Structures & Revenue Streams
Overview
@ericaswallow
‣ Organizational Structure
‣ How are blogs organized?
‣ What are the functions of each team?
‣ Revenue Streams
‣ Advertising
‣ Content Syndication
‣ Off-site Writing
‣ A Few Other Ideas…
How Blogs are OrganizedOrganizational Structures
Editorial
‣Organized by Verticals
‣Roles
‣ Editor-in-Chief
‣ Managing Editor
‣ Editors
‣ Associate Editors
‣ Assistant Editors
‣ Editorial Assistants
‣ Guest Writers
@ericaswallow
Business
‣Operations
‣ Business Development
‣ Advertising
‣ Event Planning
‣Marketing & Communications
‣Tech / Development
‣Finance
‣Community
‣Human Resources
AdvertisingRevenue Streams
@ericaswallow
Content SyndicationRevenue Streams
@ericaswallow
Off-site WritingRevenue Streams
@ericaswallow
Other OptionsRevenue Streams
@ericaswallow
‣ Leveraging expertise knowledge
‣ Events
‣ E-books
‣ Courses
‣ Web seminars
‣ Consulting
‣ Speaking
‣ Leveraging your brand’s popularity
‣ Merchandising
‣ Licensing
‣ Affiliate Programs
Erica SwallowAssistant Editor@[email protected]
Questions?