Revenue-Building Ideas

Steve ButtryArizona Newspapers Association

September 29, 2012

Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com• stephenbuttry@gmail.com

Clay Shirky:

“Nothing will work,but everything might.”

Jim Brady:

“There's no silver bullet. There's just shrapnel.”

Shrapnel & dimes• Transactions• Apps• Data• Location• Mobile• Local search• Social ads

• Memberships• Selling social• Targeting• Consignment• Direct content sales• Archives• Widgets

New assumptions, approachJob to be done: Help me honor loved oneTraditional solutions: Formulaic obit by news staff, sappy obit by funeral homePrevious disruption: Legacy.comOpportunity: Commissioned multimedia life stories

Life story opportunities• Commissioned obits (journalist tells life

story, paid by family)• Flexible pricing• Obituary, website, booklet, video• Not just obits: weddings, retirements,

anniversaries, milestones• Set standards to ensure accuracy

Group exercise• Mobile service for drivers• Rethink jobs or homes verticals• Selling social media ads, services• Biz plan around mobile newsrom• Flesh out life stories plan• Other personal content• Something else?

Personal content• Births• Youth milestones• School• Graduation• College life• Military service• Weddings

• Parenthood• Divorce• Illness• Empty nesters• Retirement• Reunions• Pets

Consider• Job to be done for user? For business?• Revenue source: Who pays? How much?

How do you sell?• Content/engagement approach: Who

would use? Why? What do you do?

Group exercise• Mobile service for drivers• Rethink jobs or homes verticals• Rethink parenting services• Selling social media ads, services• Biz plan around mobile newsrom• Flesh out life stories plan• Something else?

Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com• stephenbuttry@gmail.com