AEESP Lecture Preview: Introduction of New Process Technology into the Wastewater Treatment Sector

Denny Parker, Ph. D., PE, NAETo be delivered: October 4, 2010

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IntroductionNew Technology Introduction TheoryFive Successful Case HistoriesLessons LearnedTechnology Innovation in the Future

Paper Summary

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Risk Barrier to New Technology Introdcution

The Potential Benefits are Significant

Central Valley WRF, Utah

Basic research at UC Berkeley, Parker et al. (late sixties)

First BC designs for Santa Rosa and Corvallis in mid seventies

Corvallis’ prior consultant advised filtration for monthly SS effluent of 10 mg/L

Met this requirement in all three operating modes, activated sludge, TF/AS and TF/SC without filtration

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Parker’s S Curve for Life Cycle of New Process Introduction: Stage of Technology

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Rogers’ S Curve for New Technology Introduction: Classes of Adopters

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Half-life or Times to Inflection Point:HPOAS: 4 to 5 yearsTF/SC: 10 to 12 yearsMBR: 28 years MBBR: >12 yearsCOP: >18 years

Process Vendor’s Perceptions: The most difficult market with

many decision makers Return on investment industrial

market in three years, seven years needed for municipal market

After initiating a marketing program for a new process, first industrial sale was in 1996, first municipal sale in 2001

Speed of New Process Introduction in Municipal Market in North America

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Wastewater Treatment Technology Introduction Follows Repeatable Patterns

Current Risk Distribution Slows AdoptionSolving This Could Accelerate Adoption and Help Agencies Meet Requirements at Lower Costs

Find Out More at WEFTEC 2010!

Final Thoughts