Delivering Differentiation and Competitive Advantage in the New Data Center World

Michael BeachMicrosoft Global High Tech Summit

Thursday October 25, 2007

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The New Data Center Reality

New challenges Economic Environmental people

Imperative for innovation and speed Environmentally conscious solutions Solutions to address people challenges Excuses no longer accepted

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Compellent

We are a leading provider of enterprise-class network storage solutions

Storage Center affordable highly scalable modular storage sold exclusively through a select network of storage experts provides companies of all sizes enterprise-level storage capabilities no big system costs or complexities.

We win by addressing customer needs inactive data moves automatically to lower cost storage troublesome backup and recovery handled simply thin storage provisioning delivers cost and environmental savings recover from data hazards within minutes scale across capacities and technologies without limitations easily manage storage without adding staff

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Compellent Environment

Culture “Positive Aggressive” Customer focused Constant ultra-rapid change Operational excellence Collaboration and innovation drive success

Innovative business model Turning feedback into features JIT virtual manufacturing & distribution All Indirect All the Time Assisted Sales Self Service Partner Portal Immediate Response Service

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Compellent Systems Challenge

Integrated CRM/ERP solution Focus on customers Reduce cost and complexity Enable people to keep pace Operational excellence Business Partner and Customer visibility Chose Microsoft Dynamics CRM and GP with

Powertrak High-Tech Modules

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Our CRM System Objectives

Get Associates “Using the Tools” Amaze Business Partners Simplify Deliver excellence Remove cost & complexity Unified data Enable innovation and collaboration Fuel speed of change Product & Services Configurator Partner & Customer training and certification

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Customer Experience

Differentiation and competitive advantage Self service Partner portal always open One stop shop Automated collaboration drives assisted sales

Registration Forecast Configuration & quote Order process Margin & markup tools Post sale support

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Remove Cost & Complexity

Continuous Innovation Workflow automation > Auto-magic Additional tools as needed Example: Pipeline Forecast

Develop Self-sufficient partners need less, deliver more Analyze, score, and segment partner performance Target investment

Operating Margin Improvement

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Unified Data Shared Via Portal

Real-time integration Any SQL dbase Enables visibility Better decision making Innovation and collaboration

Compellent and Partner insight Unprecedented Collaboration

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Life In The Fast Lane

Differentiating Partner Tools Speeds Acquisition Shortens sales cycles Enables “Real-Time” Customer support

Change Management Tools Immediate course corrections Standardized Microsoft .NET flexibility Power to the People

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Quote Center

Recruiting secret weapon Integrated with CRM/ERP Easy To Use Intelligent business rules “What If?” analysis Customizable quotes and proposals Uses BP input to deliver tight forecasts

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Other Benefits

Training and certification On demand Knowledge Base

Account management info Orders, Invoices, Cases, Delivery Dates… Warranty Entitlements: Model #s, Serial #s

Reduced training time Rapid productivity ramp Reduced TCO

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Results

Unqualified ongoing success Enabled by Microsoft & Axonom tools Enabled by people Operational excellence and competitive advantage. Enhanced focus on partners and customers. Customers guide course corrections Enhanced ability to compete in “Real-Time” markets.

I believe that any organization can achieve the same kind of results – or better…