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DELIVERING THE HEART OF THE CONSUMER

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The Cineplex Media Advantage!

Happy, engaged and immersive. Only Cinema can provide that kind of environment for a consumer and only Cineplex Media can put you and your brands in the heart of it.

rom the moment a consumer decides to take in the latest Hollywood hit, until long after they’ve left our theatre, Cineplex Media can help you start the conversation, build the relationship, let them experience your products/services, and close the

sale through multiple high-impact media touchpoints. It’s the Cineplex Media Advantage and no other media can offer your consumer, or your brand, the same opportunity.

Through Cineplex.com on-line and mobile sites, you can connect to your consumers as they make their movie-going decisions, including what they want to see and where they want to see it.

As they enter our theatres, they have little to distract them from the messages before them.

Continue your introduction through our beautiful new 84” Digital Backlits and Digital Lobby Signage.

Spend time with moviegoers as they check out what’s hot in Hollywood via Cineplex Magazine and Le magazine Cineplex. High readership, custom content and inexpensive full-page ads help deliver the message you want them to receive.

Engage and entertain your consumers with ads in our Cineplex Pre-Show. Custom content allows you to integrate your content with the movie experience and become a part of the pre-movie entertainment.

Take your consumer interaction to a whole new level by becoming involved in Cineplex TimePlay – the “gamification” of the consumer experience! High participation rates, recall and awareness make this unique media an impactful way to have fun with your consumers. So successful was Cineplex TimePlay in Toronto and Vancouver, we are rolling it out across Canada in 725 theatres nationally.

Time to get serious as you place your hero ad right before the trailers and movie that our guests have come to see. Lights down, sound and emotion dialed up. Your Show-Time ad delivers.

Your conversation with our guests doesn’t end with the credits. As our guests leave our theatres clients have the opportunity to put products or services right in their hands via the Cineplex Media Interactive Zone.

This dedicated area is anchored by a massive interactive screen that delivers your message through touch, motion and gesture screens while collecting valuable data and allowing your message to spread virtually across social networks.

How often do you get the chance to land your clients on a consumer’s social network because they want them there?

There is no other media that can provide so many valuable touchpoints at so many steps along the marketing pathway.It’s The Cineplex Media Advantage.

CineplexMedia.comEverything you need to know about Cineplex Media

and how we help deliver your brand objectives.

News, summaries of our media, updated research, campaign mapping, release dates, trailers, case studies, production schedules and rates ensure no matter what you’re looking for, Cineplexmedia.com delivers.

YOUR BRANDS are never more

than a click away from the path

to success with CineplexMedia.com

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Coming Attractions

Cinema Overview

Show-Time

Cineplex TimePlay

Pre-Show

Cineplex.com & Mobile

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Special Media

Digital Signage Cinema Lobby

Cineplex Magazine

MET Opera Guide

Le Magazine Cineplex

Theatre Listings

CONTENTS

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BLACKHAT DIRECTOR: MICHAEL MANN STARRING: CHRIS HEMSWORTH, VIOLA DAVIS, MANNY MONTANADirector Michael Mann’s (Heat,

Public Enemies) latest is a cat-and-

mouse thriller that finds a team of

American and Chinese cyberterrorism

TAKEN 3 DIRECTOR: OLIVIER MEGATON STARRING: LIAM NEESON, FOREST WHITAKER, MAGGIE GRACEFormer government operative

Bryan Mills (Liam Neeson) and his

special set of skills are put to the

test when he’s framed for murder.

Neeson agreed to return to the series

only if the third film did away with

the kidnapping plot device.

OPENS JANUARY 9

Liam Neeson in Taken 3

6

investigators — led by former

computer hacker Nicholas Hathaway

(Chris Hemsworth) — working together

to find the high-level computer

hackers who’ve found a way to

manipulate the stock market.

OPENS JANUARY 16

January

Chris Evans (left) and Chris Hemsworth return in one of 2015’s biggest releases, May’s blockbuster Avengers: Age of Ultron

MOVIE HIGHLIGHTS

2015’S MUST-SEE MOVIES BY

MONTH

THE BOY NEXT DOOR DIRECTOR: ROB COHEN STARRING: JENNIFER LOPEZ, RYAN GUZMAN, KRISTIN CHENOWETHJennifer Lopez reignites her acting

career with her first starring role since

2013’s Parker. In this thriller, she plays

a newly separated woman who

begins a romantic relationship with

her son’s (Ian Nelson) teenage friend

(Ryan Guzman). She quickly realizes

she’s made a mistake and wants

to end the union, but her teenage

lover — who has a past history of

violence — won’t let her go.

OPENS JANUARY 23

Mila Kunis in Jupiter Ascending

FIFTY SHADES OF GREY DIRECTOR: SAM TAYLOR-JOHNSON STARRING: JAMIE DORNAN, DAKOTA JOHNSON, RITA ORAThe naughty bestseller that took the

publishing world by storm hits theatres

with Dakota Johnson playing a young

writer who falls for rich, handsome

businessman Christian Grey (Jamie

Dornan). But if she is to be part of his

life she must willingly be a servant to

his dominant sexual practices.

OPENS FEBRUARY 13

KINGSMAN: THE SECRET SERVICE DIRECTOR: MATTHEW VAUGHN STARRING: TARON EGERTON, COLIN FIRTH, SAMUEL L. JACKSONBased on the comic-book series

The Secret Service, this tongue-in-cheek

spy pic stars Firth as a dapper agent who

recruits a juvenile delinquent named

“Eggsy” (Taron Egerton) and offers him

a spot in the ultra-secret organization

known as “Kingsman.”

OPENS FEBRUARY 13

JUPITER ASCENDING DIRECTORS: THE WACHOWSKIS STARRING: CHANNING TATUM, MILA KUNIS, EDDIE REDMAYNE The Wachowskis put the release of this

sci-fi on hold last year to perfect the

special effects. Their latest out-there

offering stars Mila Kunis as a janitor who

discovers her DNA makes her galactic

royalty. Channing Tatum plays a human-

wolf hybrid creature who protects her

from an alien royal (Eddie Redmayne)

who wants to claim Earth as his own.

OPENS FEBRUARY 6

March CINDERELLA DIRECTOR: KENNETH BRANAGH STARRING: LILY JAMES, CATE BLANCHETT, HELENA BONHAM-CARTER The beloved fairy tale gets the live-

action treatment with James playing

Ella, who is left in the care of her cruel

stepmother (Cate Blanchett) and two

mean stepsisters. But all is not lost, as

her Fairy Godmother (Bonham-Carter)

appears and sets the young girl on a

path of romance and redemption.

OPENS MARCH 13

THE SECOND BEST EXOTIC MARIGOLD HOTEL DIRECTOR: JOHN MADDEN STARRING: MAGGIE SMITH, RICHARD GEREThe sequel to the first Marigold Hotel

pic sees Sonny (Dev Patel) preparing

for his marriage and trying to open

another seniors’ property. The

stellar cast includes Maggie Smith,

Judi Dench, Celia Imrie, Bill Nighy and

Hotel series newbies Richard Gere

and David Strathairn.

OPENS MARCH 6

INSURGENT DIRECTOR: ROBERT SCHWENTKE STARRING: SHAILENE WOODLEY, THEO JAMESThe sequel to Divergent sees Tris

(Shailene Woodley), Four (Theo James)

and a few of their Dauntless pals

seeking refuge in the farming faction

Amity. But their respite is short-lived

as the battle between the warring

groups gets hotter, and the factionless

— led by Four’s mother (Naomi Watts)

— get in on the action.

OPENS MARCH 20

CHAPPIE DIRECTOR: NEILL BLOMKAMP STARRING: SHARLTO COPLEY, HUGH JACKMANSouth African-Candian filmmaker

Blomkamp’s (District 9, Elysium) latest

sci-fi focuses on an android named

Chappie (voiced by Sharlto Copley),

who’s developed artificial intelligence.

That makes him a valuable commodity

to the two Johannesburg criminals who

kidnap the robot and use him to plan

out their nefarious activities.

Co-starring Hugh Jackman and Dev Patel.

OPENS MARCH 6

February

Divergent’s Shailene Woodley and Theo James return for Insurgent

Dakota Johnson stars in Fifty Shades of Grey

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CHILD 44 DIRECTOR: DANIEL ESPINOSA STARRING: TOM HARDY, NOOMI RAPACE, GARY OLDMANSet in Stalin-era Russia, this thriller

stars Tom Hardy as a disgraced military

intelligence agent who searches for a

serial killer targeting children.

Based on the real-life crimes of

notorious killer Andrei Chikatilo.

OPENS APRIL 17

FAST & FURIOUS 7 DIRECTOR: JAMES WAN STARRING: VIN DIESEL, DWAYNE JOHNSONEven the death of series mainstay

Paul Walker can’t stall this popular

series. Here, the nasty Ian Shaw

(Jason Statham) is looking for revenge

after the death of his brother in

the previous film.

OPENS APRIL 3

PAUL BLART: MALL COP 2 DIRECTOR: ANDY FICKMAN STARRING: KEVIN JAMES, RAINI RODRIGUEZKevin James returns as the accident-

prone mall cop who takes on a group

of art thieves while attending a

security convention in Las Vegas.

OPENS APRIL 17

8

AprilTom Hardy smoulders in Mad Max: Fury Road

Scarlett Johansson’s back in Avengers: Age of Ultron

TOMORROWLAND DIRECTOR: BRAD BIRD STARRING: GEORGE CLOONEY, BRITT ROBERTSON, JUDY GREERThe plot details of Tomorrowland have

been closely guarded, but word is the

AVENGERS: AGE OF ULTRON DIRECTOR: JOSS WHEDON STARRING: ROBERT DOWNEY JR., CHRIS HEMSWORTH, CHRIS EVANS This sequel to Avengers (the highest-

grossing superhero movie in history)

sees Tony Stark (Robert Downey Jr.)

creating Ultron, a thinking machine

that detects threats. But when Ultron

assesses humans as the ultimate

threat, the Avengers must find a

way to destroy it.

OPENS MAY 1

MayMAD MAX: FURY ROAD DIRECTOR: GEORGE MILLER STARRING: TOM HARDY, CHARLIZE THERON, NICHOLAS HOULTGeorge Miller reboots his futuristic

series wirh Tom Hardy playing

Mad Max, who joins with Furiosa

(Charlize Theron) to drive across the

desert while being chased by baddies.

OPENS MAY 15

story finds a girl, a brilliant teenager and

a washed-up inventor joining forces to

find a place called Tomorrowland,

which exists in an alternate universe.

OPENS MAY 22

9

ENTOURAGE DIRECTOR: DOUG ELLIN STARRING: ADRIAN GRENIER, JEREMY PIVEN, KEVIN DILLIONExpect the big-screen version of the

Entourage TV series to stick to its

tried-and-true formula that sees actor

Vincent Chase (Adrien Grenier) and

his group of pals, including Johnny

(Kevin Dillon), Eric (Kevin Connolly) and

Turtle (Jerry Ferrara), trying to make

a name for themselves in Hollywood

with the help of fast-talking agent

Ari Gold (Jeremy Piven).

OPENS JUNE 12

JURASSIC WORLD DIRECTOR: COLIN TREVORROW STARRING: BRYCE DALLAS HOWARD, CHRIS PRATT, JAKE JOHNSONThe long-awaited fourth film in the

Jurassic Park series is set in the theme

park “Jurassic World.” But the thrill of

seeing living dinos has lost its appeal

with the public, so to boost interest

the park’s staff, including a scientist

(Chris Pratt), creates a dangerous dino

exhibit that goes terribly wrong.

OPENS JUNE 12 TED 2: BACK IN THE HABIT DIRECTOR: SETH MACFARLANE STARRING: MARK WAHLBERG, AMANDA SEYFRIED, SETH MACFARLANEMacFarlane’s R-rated comedy Ted saw

John (Mark Wahlberg) marry girlfriend

Lori (Mila Kunis), leaving his best friend,

a potty-mouth talking teddy bear named

Ted (voiced by MacFarlane), to move

on with his own life. Kunis is said to

have only a small role in this film

with Amanda Seyfried cast as

Wahlberg’s new love interest. So it

looks like Ted and John’s bromance

is back on.

OPENS JUNE 26

RICKI AND THE FLASH DIRECTOR: JONATHAN DEMME STARRING: MERYL STREEP, KEVIN KLINE, MAMIE GUMMERNot only can Meryl Streep act, the

65-year-old can also sing, and she’ll

show off her pipes in this drama that

casts her as an aging rock star who

makes an effort to reconnect with

her grown children. Mamie Gummer,

Streep’s daughter and an emerging

actor in her own right, will play one

of Streep’s on-screen kids.

OPENS JUNE 26

Chris Pratt takes on Jurassic WorldJune

Ted’s Mark Wahlberg and his fuzzy friend return for another raunchy round in Ted 2: Back in the Habit

10

PAN DIRECTOR: JOE WRIGHT STARRING: HUGH JACKMAN, LEVI MILLER, GARRETT HEDLUND This origin tale finds young

Peter Pan (newcomer Levi Miller)

and his friend Hook (Garrett Hedlund)

joining forces to take down the evil

pirate Blackbeard (Hugh Jackman) in

a version of J.M. Barrie’s magical

kingdom of Neverland.

OPENS JULY 17

PIXELS DIRECTOR: CHRIS COLUMBUS STARRING: ADAM SANDLER, KEVIN JAMES, PETER DINKLAGE

THE MAN FROM U.N.C.L.E. DIRECTOR: GUY RITCHIE STARRING: HENRY CAVILL, ARMIE HAMMER, HUGH GRANTThis big-screen adaptation of the

1960s TV show finds U.N.C.L.E. agents

Napoleon Solo (Henry Cavill) and

Ilya Kuryakin (Armie Hammer) working

together to stop evil organization

T.H.R.U.S.H. from destabilizing the

world through a nuclear attack.

OPENS: AUGUST 14

THE MINIONS DIRECTORS: PIERRE COFFIN AND KYLE BALDA VOICES: STEVE CARELL, SANDRA BULLOCK, JON HAMMThose yellow creatures from the

Despicable Me films get their own

movie. The Minions, who are born to

serve super-villains, latch onto super-

evil Scarlett Overkill (Sandra Bullock) and

her husband Herb (Jon Hamm) as they

set their sights on world domination.

OPENS JULY 10

GOOSEBUMPS DIRECTOR: ROB LETTERMAN STARRING: JACK BLACK, AMY RYANA bunch of kids have to save the town

of Greendale when the monsters

created in the mind of children’s author

R.L. Stine (Jack Black) come to life.

OPENS AUGUST 7

Despicable Me’s little guys get their own movie in The Minions

Jack Black in Goosebumps

10

July

August

ANT-MAN DIRECTOR: PEYTON REED STARRING: MICHAEL DOUGLAS, PAUL RUDD, EVANGELINE LILLYDr. Hank Pym (Michael Douglas) invents

a suit that shrinks him to the size of

an ant but increases his strength,

making him Ant-Man. But it’s time to

retire so he mentors petty thief Scott

Lang (Paul Rudd) to take over the job.

OPENS JULY 31

POINT BREAK DIRECTOR: ERICSON CORE STARRING: LUKE BRACEY, EDGAR RAMIREZThis remake of the 1991 cult hit

stars Aussie actor Luke Bracey as

undercover FBI agent Johnny Utah,

who infiltrates a gang of bank robbers

— led by the charismatic Bohdi

(Edgar Ramirez) — who also happen

to be extreme-sports nuts.

OPENS JULY 31

Aliens attack Earth after intercepting

feeds from 1980s arcade videogames.

It’s up to Sam (Adam Sandler), an ’80s

videogame champion, his best friend

(Kevin James) — who just happens to

be the American President — and a

team of former videogame geeks to

thwart the attack.

OPENS JULY 24

THE FANTASTIC FOUR DIRECTOR: JOSH TRANK STARRING: MILES TELLER, KATE MARA, MICHAEL B. JORDAN The Fantastic Four franchise is

rebooted with a cool young cast.

Miles Teller plays Reed Richards/

Mr. Fantastic, Kate Mara is Susan

Storm/Invisible Woman, Michael B.

Jordan is Johnny Storm/Human Torch

and Jamie Bell is Ben Grimm/The Thing.

OPENS AUGUST 7

11

THE JUNGLE BOOK DIRECTOR: JON FAVREAUVOICES: BILL MURRAY, IDRIS ELBA, SCARLETT JOHANSSONRudyard Kipling’s famed tale of Indian

boy Mowgli (Neel Sethi) growing up

in the forest among talking animals

becomes a live-action/CGI hybrid

production with famous stars voicing

the creatures: Idris Elba as evil

tiger Shere Khan, Bill Murray as bear

Baloo, Scarlett Johansson as python

Kaa, Lupita Nyong’o as mother

wolf Rakcha and Christopher Walken

as ape King Louie.

OPENS OCTOBER 9

BLACK MASS DIRECTOR: SCOTT COOPER STARRING: JOHNNY DEPP, JOEL EDGERTONJohnny Depp landed the plum role

of real-life Boston criminal kingpin

Whitey Bulger, who used his

relationship with childhood pal and FBI

agent John Connolly (Joel Edgerton)

to evade capture for years. Benedict

Cumberbatch plays Bulger’s brother.

OPENS SEPTEMBER 18

EVEREST DIRECTOR: BALTASAR KORMÁKUR STARRING: JAKE GYLLENHAAL, KEIRA KNIGHTLEY, JASON CLARKEBased on the real-life 1996

Mount Everest disaster, this 3D action

thriller cast Jake Gyllenhaal, Jason

Clarke, Sam Worthington and

John Hawkes as climbers who get

trapped on the world’s tallest peak.

OPENS SEPTEMBER 18LONDON HAS FALLEN DIRECTOR: FREDRIK BOND STARRING: GERARD BUTLER, MORGAN FREEMAN, ANGELA BASSETTThe sequel to Olympus Has Fallen sees

Secret Service agent Mike Banning

(Gerard Butler) accompanying the

U.S. President to London to attend

the British Prime Minister’s funeral.

The event attracts numerous heads

of state, making it a prime spot for

a terrorist attack, which Mike and an

MI-6 agent must try to stop.

OPENS OCTOBER 2

CRIMSON PEAK DIRECTOR: GUILLERMO DEL TORO STARRING: TOM HIDDLESTON, MIA WASIKOWSKA, JESSICA CHASTAINShot in Toronto, but set in 19th-century

Buffalo, Guillermo del Toro’s latest

is part creepy horror, part gothic

romance. Mia Wasikowska plays a

young woman who arrives at a dark,

decaying manor that is home to a

family (which includes Tom Hiddleston

and Jessica Chastain) that refuses

to leave the haunted house. Set

amid the scary bits is a love story

that del Toro describes as “a little

bit kinky.”

OPENS OCTOBER 16

Jason Clarke in Everest

September

October

HOTEL TRANSYLVANIA 2 DIRECTOR: GENNDY TARTAKOVSKY VOICES: ADAM SANDLER, SELENA GOMEZ, DAVID SPADEAdam Sandler returns to voice Dracula

in this sequel that sees overprotective

dad Drac still running the castle hotel

for monsters. Gomez is also back as

his daughter, Mavis.

OPENS SEPTEMBER 25

2012 hit Hotel Transylvania gets a sequel

12

THE HUNGER GAMES: MOCKINGJAY – PART II DIRECTOR: FRANCIS LAWRENCE STARRING: JENNIFER LAWRENCE, JOSH HUTCHERSON, LIAM HEMSWORTHThe Hunger Games series goes out

with a bang with this finale that sees

Katniss (Jennifer Lawrence) and her

District 13 rebel pals carry out a major

assault on the Capitol.

OPENS NOVEMBER 20

THE GOOD DINOSAUR DIRECTOR: PETER SOHN VOICES: NEIL PATRICK HARRIS, FRANCE MCDORMAND, LUCAS NEFFPixar’s latest is set in a world where

dinosaurs survived extinction, and

finds a 70-foot dinosaur named Arlo

(Lucas Neff) befriending a young

human boy named Spot.

OPENS NOVEMBER 25

MISSION: IMPOSSIBLE 5 DIRECTOR: CHRISTOPHER MCQUARRIE STARRING: TOM CRUISE, JEREMY RENNER, SIMON PEGGTom Cruise was originally set to

play Napoleon Solo in The Man from

U.N.C.L.E., but dropped out of that film

when Paramount gave the go-ahead

for the fifth M:I movie. Cruise is back

as thrill-seeking spy Ethan Hunt, who

leads his specialized team, which

includes Jeremy Renner and

Simon Pegg, in daring missions.

OPENS DECEMBER 25

BOND 24 DIRECTOR: SAM MENDES STARRING: DANIEL CRAIG, RALPH FIENNES, NAOMIE HARRISThe plot of the 24th 007 feature is

under wraps, but we do know

Daniel Craig is back to play the taciturn

British secret agent for the fourth time,

and rumours are swirling that this film

is the first of a two-part arc for Bond,

which will continue in Bond 25.

OPENS NOVEMBER 6

KUNG FU PANDA 3 DIRECTOR: JENNIFER YUH VOICES: JACK BLACK, ANGELINA JOLIE, SETH ROGENHoping to take advantage of the

lucrative Chinese film market,

DreamWorks Animation is

STAR WARS: EPISODE VII DIRECTOR: J.J. ABRAMS STARRING: HARRISON FORD, DOMHNALL GLEESON, ADAM DRIVERGood luck finding any early info about

this highly anticipated seventh

Star Wars pic. Writer-director

J.J. Abrams is revealing very little, but

we do know the story picks up 30 years

after the events of Return of the Jedi,

and that original Star Wars stalwarts

Harrison Ford, Mark Hamill and

Carrie Fisher are reprising their roles.

OPENS DECEMBER 18

12

November

December co-producing the third Kung Fu Panda

pic with its Shanghai counterpart,

Oriental DreamWorks. The continuing

adventures of Po (Jack Black), the

portly fighting panda, see him dealing

with a supernatural menace, which

means he needs the help of old

friends, including Tigress (Angelina

Jolie) and Mantis (Seth Rogen).

OPENS DECEMBER 23

These are the droids you’re looking for! C-3P0 and R2-D2 are expected to return

in Star Wars: Episode VIIDaniel Craig returns for Bond 24

THE MARTIAN DIRECTOR: RIDLEY SCOTT STARRING: MATT DAMON, JESSICA CHASTAIN After taking on the Bible in

Exodus: Gods and Kings, director

Ridley Scott (Blade Runner,

Prometheus) returns to the familiar

terrain of sci-fi with this feature about

a lone astronaut (Matt Damon)

stranded on Mars who must find a way

to survive and make his way back to

Earth. Look for Jessica Chastain as

his ladylove, who anxiously awaits

his return.

OPENS NOVEMBER 25

13

ovies – Canadians love them, Canadians go to them and Cineplex Media gives you access to those valuable consumers like no one else.

With an average of nine movie premieres per week, there are no re-runs, no need for channel surfing, skipping commercials or focusing on one’s devices. Simply going to the movies is the key to our guests’ happiness and entertainment.In a recent Media Behavior Institute U.S. study (Touchpoints 2013):• 62% of moviegoers used the term “happy” when describing their state of mind at the movies.• 29% described themselves as “excited”.No other media came closer than 10% when asked the same questions.A U.S. National Omnibus Study (Phoenix Marketing International, May 2013) shows:• A18-59 - 49% of moviegoers believe ads “added to their enjoyment”• With women, it increases to 52%!• With A18-34, it increases to 54%!

No other media can deliver that.

The Happy Place

CINEMA OVERVIEW

THE ENVIRONMENT THAT DELIVERS!

WE DELIVER THE MOST SOUGHT-AFTER DEMOS

SOURCE: PMB 2014 Spring 2-year study, Total Canada

ATTENDED MOVIES PAST 3 MONTHS - REACH TOTAL CANADA

Movies deliver strong reach of teens and youngsters 18-24. We also reach every two of three in P12-49

74%

74%

66%

59%

48%

32%

REACH66% 12-4974% 12-2469% 18-34

ALL 12-27

ALL 18-24

ALL 25-34

ALL 35-49

ALL 65+

ALL 50-64

14

SOURCE: *PMB 2014 Spring, Toronto, A18-64, Cinema Advertising Impact Study 2014, Toronto, A18-64

SOURCE: **PMB 2014 Spring, Total Canada, Based on A18+, index based on moviegoer (past 3 months) composition vs. population

SOURCE: ***Examining Moviegoer Behavior, Nielsen Research Group

Moviegoer Fast Facts

EARN MORE THAN $100K HHI – INDEX 11637%

ARE MOPES – INDEX 11526%

MOVIEGOERS VS. POPULATION**

OF CINEMAGOERS ARE MEDIUM/LIGHT OR LIGHT TV VIEWERS. INDEX OF 149 VS. THE TORONTO POPULATION**70%

9 OUT OF 10 HEAVY MOVIEGOERS HAVE AT LEAST ONE SOCIAL NETWORKING PROFILE*

HAVE A BACHELOR’S DEGREE OR HIGHER – INDEX 113

27%

ARE WHITE COLLAR – INDEX 11750%

SOURCE: Cineplex Media Customer Research, April 2013

onsumers, now more than ever, are conscious of where they spend their money. They, like advertisers, want their money to work hard, be an investment

or provide entertainment. Cineplex delivers entertainment ROI for our guests through top Hollywood hits, beautiful theatres and unique experiences. Cineplex Media delivers results for our clients by providing an environment that helps over-deliver your message’s awareness, recall and likability with a valuable and captive audience.Cineplex delivers:• 75% higher emotionalengagement than TV• Engages consumers 3.5 times longer than TV

SolidInvestment

OF MOVIEGOERS

TYPICALLY COMBINE OTHER ACTIVITIES, SUCH AS SHOPPING & EATING WITH MOVIE-GOING NETWORKING PROFILE*

73%

OF MOVIEGOERS TEXT, TWEET, AND/OR POST TO

SOCIAL MEDIA AFTER SEEING A MOVIE***36%

15

SOURCE: PMB 2014 Spring, Total Canada, index based on moviegoer (past 3 months) composition vs. population

P12-17 A18-24 A18-34 A18-49 A25-54

POPULATION (COMP%) MOVIEGOERS - ATTENDED MOVIES PAST 3 MONTHS

8%11%

15%

27%

34%

51%

59%

49%53%

10%

SPLITMale 48%

Female 52%REACH 74%

REACH 74%

REACH 69%

REACH 64%

REACH 60%

INDEX109

INDEX116

INDEX125

INDEX132

INDEX132

INCREASE AWARENESS BY ADDING CINEMA TO YOUR BUY

SOURCE: Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV recall is within 24 hours, Cinema recall is within seven days, TV alone sample: 522K, Cinema alone sample: 106K, Combined sample: 22K

BRAND RECALL LIKEABILITY

EXPOSED TO TV ONLY EXPOSED TO CINEMA ONLY EXPOSED TO BOTH TV & CINEMA

MESSAGE RECALL

18%

23%

35%

INDEX194

14%

21%25%

INDEX179

26%

33%

43%

INDEX165

MOVIEGOER DEMOGRAPHIC PROFILE

AUDIENCE COMPOSITION & REACH

The movies deliver the most sought-after demographics efficiently with a balanced male/female split

The top-ranking genre of movie attended is Action/Adventure at 66%, and 2015 is packed with them!

16

10%

YOGA

15%

GYM

CANADIANS’ ENTERTAINMENT LIFESTYLE

SOURCE: PMB 2014 Spring 2-year study, Total Canada

LEISURE ACTIVITIES PARTICIPATED/ATTENDED IN PAST 12 MONTHS (% OF POPULATION)

Going to the movies is a top leisure activity among Canadians

Not surprisingly, movies rank #1 against these other forms of entertainment. It’s an affordable night for our guests and your brands.

61%

GOIN

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49%

NON-

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SPO

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31%

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RTAI

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AT

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NIGH

TCLU

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20%

TEAM

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21%

LIVE

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25%

PRO

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27%

CONC

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15%

CASI

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ING

17

SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America

ALL CATEGORIES ALL CATEGORIES

67%

80%$4.08

$2.50

CINEMA HELPS DRIVE RROI

CAMPAIGNS NOT USING CINEMA CAMPAIGNS USING CINEMA CAMPAIGNS NOT USING CINEMA CAMPAIGNS USING CINEMA

AVERAGE SALES INCREASE AVERAGE REVENUE ROI ($)

+19% +63%

SOURCE: NCM Measuring The Magic of the Movies Study, Innerscope Research, Inc. 2011

BRANDING MOMENTLOGO DISPLAYED AT :60

CINEMA

NEUTRAL

TV

THE CINEMA SCREEN DELIVERS SUPERIOR ENGAGEMENT VS. TV

40%

60%

80%

100%

0 3015 455 3520 5010 4025 55 60

-RETAIL ADVERTISER-

Emotional Engagement Comparison

Emot

iona

l Eng

agem

ent

Time (seconds)

+32%

-9%

18

ery few things can capture the attention of a consumer

like your ad on a huge screen, with huge sound, in a darkened

theatre. Imagine your brand message alone on the big screen, with no chance for channel changing, second screens or other distractions. There’s nothing between you and your consumer.

Show-Time lets you get your message as close to the greatest movies and big-screen events as possible, ensuring your brands will be coming soon to a consumer near you.

Don’t miss out on 2015’s blockbuster lineup; it could be the biggest year in box-office history.

Talk to your Cineplex Media Account Manager for specific packages, 3D opportunities, updated data and costs.

Brand Impact

SHOW-TIME ADVERTISING

TAKE ADVANTAGE OF THE 2015 BOX-OFFICE

SCHEDULE!

STAND OUT WITH 3D ADS

SOURCES: Cinema Advertising Impact Study - 2D + 3D campaigns 2009, 2012, Strategic Marketing Counsel

ENTERTAINMENT VALUE

PURCHASE INTENT

AVERAGE 2D EXECUTIONS AVERAGE 3D EXECUTIONS

SHOW-TIME CAMPAIGNS WITH BOTH 2D & 3D EXECUTIONS

44%

57%

36%

44%

+30%+22%

SHOW-TIME AD EFFECTIVENESS

SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012 **Cinema Advertising Show-Time Impact Study 2007-2013, Strategic Marketing Counsel

19

2015 RATES

TV (NIELSEN ADVERTISING FACT SHEET SEPT 2010, USA)* CINEMA SHOW-TIME**

ADVERTISING AWARENESS CORRECT BRAND ASSOCIATION AD ENTERTAINMENT

46%

71%

59%

89%

15%

44%

“AD LIKEABILITY”

AD “VERY ENTERTAINING

/ENTERTAINING”

+54%+51%

+193%

Custom Creative:Clients without creative can also be on the big screen. With state-of-the-art production facilities and a dedicated content team, Cineplex Media can provide you with a cinema-quality piece of creative at a fraction of the cost of a traditional major creative production.

Our team works with you to ensure strategic brand objectives are achieved and your creative delivers the message you want. Consumers get to experience your brand on the big screen with maximum impact.

Custom Experience:Cineplex Media will work with you to take your existing creative to the next level. Our expertise in guest experience combined with our ownership of environment allows us to work with clients to maximize impact and deliver never-been-done-before executions.

Allow us to show you the multimedia opportunities that are available both inside and outside our cinemas.

: 05 SECONDS

: 10 SECONDS

: 15 SECONDS

: 20 SECONDS

: 30 SECONDS

: 45 SECONDS

: 60 SECONDS

$38.00

$36.00

$76.00

$94.00

$116.00

$157.00

$232.00

NATIONAL-SCREEN $/WEEK

Seasonal Premiums for high-demand months of May, June, July, Aug, Nov, Dec. Contact your rep for Regional, Local Market & Theatre Specific rates.

292 THEATRES - 2,295 SCREENS

2015 PRODUCTION SCHEDULEJANUARYFEBRUARYMARCH APRIL MAY JUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARY 2016

4 Weeks4 Weeks5 Weeks4 Weeks4 Weeks5 Weeks4 Weeks5 Weeks4 Weeks4 Weeks4 Weeks5 Weeks4 Weeks

November 28, 2014January 9, 2015February 6, 2015March 13, 2015April 10, 2015May 8, 2015June 12, 2015July 10, 2015August 14, 2015September 11, 2015October 9, 2015November 6, 2015November 27, 2015

January 2 - January 29January 30 - February 26February 27 - April 2April 3 - April 30May 1 - May 28May 29 - July 2July 3 - July 30July 31 - September 3September 4 - October 1October 2 - October 29October 30 - November 26November 27 - December 31January 1 - January 28

MONTH START/END MATERIAL CYCLE

Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier).

20

magine a captive and engaged cinema audience fully immersed in an interactive, entertaining and memorable experience with your brand, live, on the big screen

via their mobile devices. Well, Cineplex Media can provide it. The Cineplex TimePlay team will work with you on a simple and effective Cineplex TimePlay sponsorship or deep dive into game development based on your specific brand strategies and objectives.

Whether it’s watching, participating or sending offers right to consumers’ phones, Cineplex TimePlay is a fun and effective way to communicate with our movie-going guests.

Contact your Cineplex Media Account Manager for specific Cineplex TimePlay execution options, packages and rates.

Fun and ResultsDelivered

CINEPLEX TIMEPLAY

EVEN MORE FUN AT THE MOVIES. GET IN

THE GAME!

SCREENS NATIONALLY BY THE END OF 2014!

SCREENS IN TORONTO & VANCOUVER

731

328

AVERAGE MOVIEGOER INTERACTIONS PER WEEK

1.5MILLION

U S E R S

MORE THAN

66,350SOURCES: *Based on original Van. and Tor. Cineplex TimePlay Theatre Interactions

21

ONGOING POSITIVE TIMEPLAY FEEDBACK FROM SOCIAL MEDIA

I wanna go to the movies tomorrow night just so I can play #TimePlay

Nirvana@DillionVillegas

Cameron McLellan@CMvsReality

Marvin Bernal@AeroEchelon

Taryn McElheran@TarynMcElheran

Top of Mindhaw launched its TV show Brain Games with Cineplex TimePlay! What better way to introduce a brain-teasing TV program than teasing the

brains of our guests?Cineplex TimePlay players were asked

brain-teasing questions and got to complete against their friends and others on the big screen. The result — more than 4,000 players booked the date of the National Geographic Channel show’s premiere in their calendars through the TimePlay app.

I’m addicted to it. RT”@CashCorners: That Timeplay app before the movies at Cineplex is awesome. Ever tried it?”

Just recently signed up for my #Scene card @cineplexmovies well worth it. But I love your #Timeplay #Mobile #App game before the #Movie.

Cineplex’s Timeplay is one of the coolest innovations they have put out in awhile. I have not looked forward this much to a pre-show.

22

CINEPLEX TIMEPLAY: GET IN THE GAME

SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012 **Cinema Advertising Show-Time Impact Study 2007-2013, Pre-Show Study 2007-2014, Strategic Marketing Counsel (SMC); TimePlay study 2012 & 2014, SMC and online survey via Vision Critical

ADVERTISING AWARENESS AD ENTERTAINMENT

TV* CINEMA PRE-SHOW** CINEMA TIMEPLAY** CINEMA SHOW-TIME**

CORRECT BRAND ASSOC.

46%

61%

86%

71%

59%

80%

96%

89%

15%

40%

51%

44%


/ENTERTAINING”


23

CINEPLEX TIMEPLAY: THE BEST

SOURCES: Average of Client-Sponsored TimePlay in 2012, TimePlay Imapct Research Study, Strategic Marketing Counsel and Client Sponsored TimePlay in 2014, TimePlay Imapct Research Study conducted online via Vision Critical

PLAYED PLAYED PLAYEDNOT PLAYED NOT PLAYED NOT PLAYED

100%

74% 69%

40%

GAME AWARENESS

99% 95%

BRAND ASSOCIATION RECALLED THE OFFER OR REWARD

% PLAYED WOULD LIKE TO PLAY AGAIN

IN THE FUTURE

% NOT PLAYED CLAIMED VERY LIKELY TO PLAY

IN THE FUTURE

PLAYED THE CLIENT-SPONSORED TIMEPLAY GAME

ALL AGES A18-24

42%

52%

INDEX 124

HIGHER PLAY RATE AMONG

YOUNGER AUD.

40% OF RESPONDENTS

WHO DID NOT PLAY RECALLED THE OFFER

HIGH IMPACTSAMONG THOSE

WHO DIDN’T PLAY

93% 47%YES YES

24

n efficient and effective way to get clients’ brands up on the

big screen, the Pre-Show is available in two “Pods”. Pod 1 delivers your ad

amongst custom entertainment content within 15 minutes of Show-Time. Pod 2, an even more efficient method of getting on the big screen, delivers your message between 21 minutes and 15 minutes to Show-Time.

Regardless of the pod, your commercial message runs amongst exclusive content that covers the entertainment spectrum. From behind-the-scenes interviews with movie stars to one-on-one chats with Canadian musicians to trivia and home entertainment news, the Pre-Show delivers.

Talk to your Cineplex Media Account Manager for specific packages, updated data and costs.

Be a Part ofthe Show!

PRE-SHOW ADVERTISING

YOUR EFFICIENT AND EFFECTIVE WAY TO THE BIG SCREEN!

CINEMA PRE-SHOW AD EFFECTIVENESS

SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012 **Cinema Advertising Show-Time Impact Study 2007-2013, Pre-Show Study 2007-2014, Strategic Marketing Counsel

ADVERTISING AWARENESS CORRECT BRAND ASSOC. AD ENTERTAINMENT

TV (NIELSEN ADVERTISING FACT SHEET SEPT 2010, USA)* CINEMA PRE-SHOW**

46%

61%59%

80%

15%

40%

Canadian Cinema Pre-Show advertising impact measures of Ad Awareness, Correct Brand Association, and Ad Entertainment are considerably stronger

than comparable TV measures

+33%+36%

+167%


/ENTERTAINING”


huge part of the Pre-Show is the unique content created

for moviegoers. Become a part of that content by working with the Cineplex

content team to develop a feature, promotion or contest that integrates your product directly into the programming. Cineplex Media puts you right in the action.

CreateCustomContent

25

26

o creative? No problem! Cineplex Media’s design team is standing by to help produce dynamic, eye-catching content that will look great across our

digital networks – Pre-Show, Cinema Lobby, Show-Time, and now Digital Backlits too! From cutting-edge visual effects to custom voiceovers and soundtracks, our in-house team has the experience to deliver great creative on time and on budget.

Customized Creative Production

27

Seasonal Premiums for high-demand months of May, June, July, Aug, Nov, Dec. Contact your rep for Regional, Local Market &Theatre Specific rates.

RATES: POD 1

CUSTOM CONTENT

CUSTOM CONTENT

: 05 SECONDS: 10 SECONDS: 15 SECONDS: 30 SECONDS: 60 SECONDS

$17.00 $32.00 $46.00 $76.00$152.00

:40 SECONDS

:70 SECONDS

$57.00

$114.00

:40 SECONDS

:70 SECONDS

$37.00

$74.00

PER-SCREEN/WEEK

PER-SCREEN/WEEK

PER-SCREEN/WEEK

206 THEATRES - 1,947 SCREENS

RATES: POD 2

: 05 SECONDS: 10 SECONDS: 15 SECONDS: 30 SECONDS: 60 SECONDS

$11.00$21.00$30.00 $49.00 $98.00

PER-SCREEN/WEEK206 THEATRES - 1,947 SCREENS

2015 PRODUCTION SCHEDULE DIGITAL PRE-SHOW: CONTENT

Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier).

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

JANUARY

4 weeks

4 weeks

5 weeks

4 weeks

4 weeks

5 weeks

4 weeks

5 weeks

4 weeks

4 weeks

4 weeks

5 weeks

4 weeks

November 28, 2014

January 2, 2015

January 30, 2015

March 6, 2015

April 2, 2015

May 1, 2015

June 5, 2015

July 3, 2015

August 7, 2015

September 4, 2015

October 2, 2015

October 30, 2015

November 27, 2015

January 2 - January 29

January 30 - February 26

February 27 - April 2

April 3 - April 30

May 1 - May 28

May 29 - July 2

July 3 - July 30

July 31 - September 3

September 4 - October 1

October 2 - October 29

October 30 - November 26

November 27 - December 31

January 1 - January 28

MONTH START/END MATERIAL DUE CYCLE

2015 PRODUCTION SCHEDULE HD DIGITAL PRE-SHOW: ADVERTISING

Ad bookings are not held to the above cycles. Some B.C./Quebec looped Pre-Shows require longer lead and off-cycle production costs may apply. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier).

JANUARYFEBRUARYMARCH APRIL MAY JUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARY 2016

4 weeks4 weeks5 weeks4 weeks4 weeks5 weeks4 weeks5 weeks4 weeks4 weeks4 weeks5 weeks4 weeks

December 12, 2014 January 21 ,2015February 18, 2015 March 25, 2015 April 22, 2015May 20, 2015June 23, 2015July 22, 2015August 26, 2015September 23, 2015October 21, 2015November 18, 2015December 14, 2015


MONTH START/END MATERIAL DUE CYCLE

28

he dominant entertainment website for Canadians, Cineplex.com also beats all Canadian Television sites, delivering 2x more unique

visitors than the closest TV site.Redesigned in December of 2013, the

site allows moviegoers and entertainment lovers the opportunity to view trailers, custom content and movie posters, visit the Cineplex Store and research movie times and theatres.

All ThingsMovies

ONLINE & MOBILETHE SOURCE

FOR CANADIAN MOVIE NEWS!

SOURCE: comScore MediaMetrix, September 2013-August 2014

1.9 MILLIONAVERAGE MONTHLY UNIQUE VISITORS

3.6 MM 25 MMAVERAGE MONTHLY VISITS AVERAGE MONTHLY PAGE VIEWS

15 MM MINUTESAVERAGE MONTHLY TIME SPENT

Your Cineplex Media Account Manager will help you customize an online package that delivers your specific needs:• Page Dominations; Page Skins • Pre-Roll and Post-Roll • Geotargeting capabilities

29

CINEPLEX VS. COMPETITIVE ENTERTAINMENT SITES

CINEPLEX.COM: A LEADING VEHICLE FOR YOUR ONLINE REACH

SOURCE: comScore, Sept 2013 -Aug 2014

We reach more unique visitors than leading entertainment websites

Average Monthly Unique Visitors (000)

CINEPLEX.COM

1,873

CANADA.COM

1,176

ROTTENTOMATOES

.COM

860

YAHOOCANADAMOVIES

729

TRIBUTE.CA

725

HEAVY.COM

237

CINEMAGUZZO.COM

123

Cineplex.com scores 59% greater than the second-highest entertainment website.

Landmark.ca

SOURCE: comScore, Jan-Aug 2014

omplement your Cineplex.com buy from Ontario-West by adding Landmarkcinemas.com. The official site for Landmark Cinemas’ extensive theatre

chain (spanning Ontario, Manitoba, Saskatchewan, Alberta, B.C. and the Yukon) houses show times, trailers and theatre info.

Total Unique Visitors: 110,000

Total Minutes: 475,000

Total Pages Viewed: 1,196,000

Total Visits: 171,000

JANUARY-AUGUST 2014

AVERAGE (000)

30

y their very nature, our guests are people on the go and Cineplex Mobile allows your messaging to keep up with them. Growth for Cineplex

Mobile has even outpaced the industry, matching growth of Cineplex.com.

With advertisers continuing to increase investment levels in mobile media, Cineplex keeps pace with their Top-10 app. Ranking above the big search engines, and better than some of the biggest social media sites, the app allows our advertising partners to engage moviegoers by the millions as they search for the latest blockbuster or purchase tickets.

Keeping Up With Those on the Go

SOURCE: comScore MobiLens June 2014

8.6 MILLION

DOWNLOADS10TH MOBILE APPIN CANADA

3.6 MM AVERAGE MONTHLY MOBILE SUBSCRIBERS

MOBILE BROWSER SUBSCRIBERS

2.1 MMMOBILE APP

SUBSCRIBERS

2.0 MM

241 MILLIONSESSIONS

CINEPLEX MOBILE SUBSCRIBERS HAVE INCREASED 165% SINCE 2011

31

CINEPLEX MOBILE YEAR-OVER-YEAR INCREASE

SOURCE: comScore MobiLens, Total Canada, March - June 2014

Cineplex Mobile has seen significant user increases year-over-year

2011 2012 2013 2014

CINEPLEX MOBILE SUBSCRIBERS

P13-17 P18-24 P18-34 A18-44 A25-54

CINEPLEX MOBILE APP SUBSCRIBERS CINEPLEX MOBILE BROWSER SUBSCRIBERS

1,336

7%

13% 13%

23%

31%

50% 48%

68%

54%

60%

2,106

3,2573,540

675

1,114

1,7561,913

1,191

1,8532,264

769

+165%

+194%

CINEPLEX MOBILE SUBSCRIBERS (000)

CINEPLEX MOBILE DEMOGRAPHIC PROFILE

SOURCE: comScore MobiLens June 2014, Total Canada, Index based on Cineplex Mobile composition vs. Mobile Universe

Cineplex mobile delivers the most sought-after demographics efficiently and effectively with a balanced male/female split

CINEPLEX MOBILE COMPOSITION AND % REACH OF THE MOBILE POPULATION

MOBILE POPULATION (COMP%) CINEPLEX MOBILE AVERAGE MONTHLY UNIQUE VISITOR (COMP%)

SPLITMale 50%

Female 50%

INDEX111

INDEX142

INDEX161

INDEX177

INDEX186

+183%

32

ngage with your consumers one-on-one as they travel to and from their theatres.

Take full advantage of the millions of guests per year who

will be exposed to your brand messaging as they walk down theatre halls, through lobbies, to washrooms and make all those trips to the concessions!

An important part of any multimedia cinema execution, engaging with the consumer via Floor, Door and Window Clings, Standees, Banners or Lobby Dominations increases the effectiveness of your overall buy.


1-On-1 With our Guests

EXTEND BEYOND THE BIG SCREEN

CINEPLEXSPECIAL MEDIA

TOUCHSCREEN TECHNOLOGY

33

ineplex Media works with you to develop a one-of-a-kind execution, surrounding your consumers with multiple touchpoints that deliver your message.

In-Lobby Activation or Sampling tied to traditional cinema media will amplify the consumer experience.

Few media partners can offer the full range of media touchpoints and experiential marketing the way Cineplex Media can. Have a true one-on-one conversation with your consumers after they’ve experienced your brand messaging.

CustomExecutions

INTERACTIVE ZONE 2015 RATES

C-INTERACITVE WALL - MEDIA - WEEKLY $5,000

C-INTERACTIVE WALL - WRAP - WEEKLY* $900-$1,500

INTERACTIVE ZONE ACTIVATION - PER DAY $1,250

INTERACTIVE WALL EXECUTION - CREATIVE DEV. & PROGR.** $20K-$75K

PER-THEATRE/WEEK COST ($G)

* Additional cost for wrap production/installation. Additonal cost for Activation Teams. **Dependent on experience/execution requirements.

13 Theatres (As of Jan 2015), 23 Theatres (As of Feb 2015), 43 Theatres (As of June 2015 - TBC)

NON INTERACTIVE ZONE LOCATIONSRATES 2015

KIOSK ACTIVATION $1,200

SAMPLING EXECUTION $750

PER-THEATRE/COST/ DAY($G)

Additonal cost for Activation Teams. **Dependent on experience/execution requirements.

Balance of Theatres on a Space Available basis

34

ocated in high-traffic locations within cinema lobbies, this “Can’t Miss” experiential zone provides clients with the latest interactive technology to engage

and interact with our guests. Put product in our guests’ hands, let them experience it for themselves, then get the information to get them to the cash register.

This custom-designed software will power interactive screen experiences including gesture, image capture, green screen and on-screen content manipulation technologies, and will allow for data and image capture with the ability to share on social networks.

ConsumerEngagement Like No Other CINEPLEX MEDIA

INTERACTIVE ZONE

• SilverCity Newmarket• Cineplex Eglinton Town Centre• SilverCity Fairview Mall• Cineplex Crowfoot Crossing

• Cineplex Windermere • Cineplex South Edmonton• Colossus Langley• SilverCity Coquitlam• SilverCity Metropolis• SilverCity Victoria

• Cineplex Avalon Mall• Cineplex Bayers Lake• Cineplex Dartmouth Crossing• Cineplex Sydney• Cineplex Trinity Drive• Cineplex Saint John• Cinema Banque Scotia Montreal

• Colusium Kirkland• Colossus Laval• Cineplex Brossard• Cineplex Cinemas Forum• SilverCity Montreal• SilverCity Polo Park• SilverCity St. Vital• Galaxy Saskatoon

• Scotiabank Theatre Toronto• Cineplex Queensway• Colossus Vaughan• Coliseum Mississauga• Cineplex Yonge & Dundas• Cineplex Eglinton Town Centre• SilverCity Yorkdale• SilverCity Riverport

• SilverCity Yonge & Eglinton• Cineplex Crowfoot Crossing• Scotiabank Theatre Chinook• Scotiabank Theatre Edmonton• Scotiabank Theatre Vancouver

JANUARY 2015

Q2 2015

2014

HUGE 84” Totally

Interactive Screens!

35

MASSIVECentre

Interactive Screen With

30 Interactive Tiles!

ACTIVATEExtend Beyond The Screens With Our Sample Counters & Kiosks!

36

igh-definition, stunning and engaging don’t just describe the on-screen action, but also our new 84” Digital Backlits! Huge, bright 84” screens

located in high-traffic areas will help bring your campaign to life and make impactful impressions on our guests. The high frequency one-minute loops are divided into :10 ads that light up our lobbies!

These dynamic screens are currently installed in our top theatres in the Atlantic, Toronto GTA, GMA and Vancouver markets. In early 2015 we’ll see these 84” screens rolled out across the country allowing advertising partners the chance to bring their brands to the forefront of our lobbies.

Size Matters!

DIGITAL SIGNAGECINEMA LOBBY

MEDIA FREQUENCY IN HIGH DEFINITION


HUGE 84” Screens

Located In High-Traffic

Areas

37

ur larger-than-life, state-of-the-art, HD digital screens are located above the box office and concession stands and in theatre streets. Place your ad

within our 10-minute content and advertising loop to make an impact with our guests. We ensure the entertainment starts long before they get to their seats. Our network of in-lobby digital signage delivers incredible impact, surrounding guests with movie information and ad messages that can’t be missed since screens are placed at all angles throughout the lobby. Moviegoers love to escape to our theatres and they are willing to spend money to do it. Why not engage them while they have their wallets open and are in a positive environment?

Become Part of the Experience

2015 PRODUCTION SCHEDULEHD DIGITAL LOBBY SCREENS (16 X 9 ASPECT RATIO)

JANUARYFEBRUARYMARCH APRIL MAY JUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARY 2016

4 Weeks4 Weeks5 Weeks4 Weeks4 Weeks5 Weeks4 Weeks5 Weeks4 Weeks4 Weeks4 Weeks5 Weeks4 Weeks

December 12, 2014 January 21, 2015 February 18, 2015March 25, 2015 April 22, 2015May 20, 2015June 23, 2015July 22, 2015August 26, 2015September 23, 2015October 21, 2015November 18, 2015December 14, 2015


MONTH START/END MATERIAL CYCLE

Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier). Please note that for Landmark and Cine-Entreprise locations, lobby material’s due date is 2.5 weeks before start date. Additional costs may apply.

DIGITAL LOBBY2015 RATES

:05 seconds $7,923.00

:15 seconds $14,364.00

:30 seconds $21,197.00

:45 seconds $24,444.00

:60 seconds $28,728.00

NATIONAL COST PER WEEK

DURATION COST ($G)

DIGITAL BACKLITS2015 RATES

:15 Seconds $31,410.00

NATIONAL ($) COST PER WEEK

134 THEATRES (AS OF JULY 2015)

Seasonal Premiums for high-demand months of May, June, July, Aug, Nov, Dec. Contact your rep for Regional, Local Market & Theatre Specific rates.

Three-minute ad creative loop. Creative is presented on all Digital Backlit screens in a given theatre location. (Digital Backlit deployment - Atlantic Canada as of Jan 2015, Toronto EMA/GTA, Vancouver by end of Q1 2015, balance of Canada by end of Q2 2015-TBC). Start date may be any day of the week. Contact your rep for Market, Theatre Specific Rates.

38

ver the past 15 years Cineplex Magazine has become Canada’s most popular movie monthly. At 2.8 million readers per issue (through cinema and

Globe & Mail distribution), it also has the largest readership of any entertainment magazine in the country! It’s no wonder Cineplex Magazine routinely snags exclusive interviews with the world’s top stars. Jennifer Lawrence, Channing Tatum, Mark Wahlberg, Mila Kunis and Chris Evans are just a few of the huge names who’ve recently chatted with our staff.

Work with our team to develop exclusive branded content, or choose to target specific markets and leverage the entertainment world while engaging your consumers.

CineplexMagazine

CINEPLEX MAGAZINES

CANADA’S MOST POPULAR MOVIE

MAGAZINES

SOURCE: PMB 2014 Spring, Total Canada

CIRCULATION READERSHIP

READERS /COPY

COAST TO

COAST

750,000 3.8COPIES/MONTH

Desirable reader profile to strongly target under 18 and 18-49 demographics

MAGAZINE IN CANADA

FOR 12-17 AND A18-24


#1EFFECTIVELY & EFFICIENTLY TARGET YOUR

CONSUMERS DEMOGRAPHIC

2.8 MM READERS/MONTH AVERAGE ISSUE READERSHIP

MASSIVE EXCLUSIVE

REACH VS. OTHER TOP

MAGAZINES

39

CINEPLEX MAGAZINE READERSHIP PROFILE

SOURCE: PMB 2014 Spring, Total Canada, Based on A18+, Index based on average issue readership composition vs. population

HHI $100K+ HHI $75K+ WHITE COLLAR BACH. DEGREE +

POPULATION (COMP %) AVERAGE MONTHLY READERSHIP (COMP %)

AVERAGE MONTHLY READERSHIP COMPOSITION AND % REACH OF POPULATION

READERSHIP 868,000REACH 10%

READERSHIP 1,228,000REACH 10%

READERSHIP 615,000REACH 9%

READERSHIP 1,315,000REACH 10%

32%

37%

47%

57%

42%

53%

24%26%

INDEX118

INDEX120

INDEX125

INDEX109

SPOTLIGHT: CANADA Monthly interview with a Canadian actor or director

SNAPS Candid celebrity shots from around the globe

IN BRIEF Short movie-world updates and entertainment news

IN THEATRESThe month’s full slate of new releases, with detailed synopses

CASTING CALLOur insider’s look at the projects the stars have brewing

ALL DRESSED UP Celebrities show off their red-carpet looks

INTERVIEWS & FEATURESUp close and personal with the world’s biggest stars

AT HOMEThe month’s most anticipated DVDs, Blu-rays and games

In Every Issue...

40

CINEPLEX MAGAZINE RANKS #1

SOURCE: PMB 2014 Spring, Total Canada, Average Issue Readership (000)

CANADIANGEOGRAPHIC

CANADIANGEOGRAPHIC

CINEPLEXMAGAZINE

CINEPLEXMAGAZINE

PEOPLEMAGAZINE

WHAT’SCOOKING

READER’SDIGEST

READER’SDIGEST

HOCKEYNEWS

FASHIONMAGAZINE

512 479

350323 295

1,269

1,117 1,006971 924

Cineplex Magazine reaches the most Canadians 18-34 across all magazines in Canada

TOP-5 MAGAZINES FOR P12-17 TOP-5 MAGAZINES FOR A18-34

REACH 21% REACH 15%

REACH 14%REACH 12%

REACH 12%REACH 11%

REACH 20%

REACH 15%

REACH 13%REACH 12%

#1#1

A18-34 Average Issue Readership (000)P12-17 Average Issue Readership (000)

everal times a year, a portion of Cineplex Magazine is given over to a special, timely section. Designed to pique consumer interest and help

our advertisers reach their consumers in relevant and engaging ways, these editorial sections deliver the goods.

Editorial Calendar FEBRUARY:

Academy Awards

MARCH: Spring Fashions

APRIL: Summer Movie Preview

AUGUST: Back to School

SEPTEMBER: Toronto International Film Festival

OCTOBER: Fall Fashions & Holiday Movie Preview

NOVEMBER & DECEMBER: Holiday Gift Guides

41

NEWFOUNDLAND + LABRADOR 5,880 PRINCE EDWARD ISLAND 3,960 NOVA SCOTIA 25,640 NEW BRUNSWICK 14,520 QUEBEC 37,400 ONTARIO 442,868 MANITOBA 22,920 SASKATCHEWAN 17,040 ALBERTA + NWT 80,225 BRITISH COLUMBIA + YUKON 99,805

CIRCULATION 750,258

2015 PRODUCTION SCHEDULEJANUARYFEBRUARYMARCH APRIL MAY JUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARY

November 26, 2014January 21, 2015February 11, 2015March 11, 2015April 6, 2015May 1, 2015May 28, 2015June 26, 2015July 29, 2015August 26, 2015September 30, 2015October 28, 2015November 25, 2015

November 24 January 19February 9 March 9April 1April 29May 26June 24July 27August 24September 28October 26November 23

December 19February 13March 6April 2April 30May 27June 22July 24August 25September 21October 26November 20December 18

MONTH IN-THEATRE SPACE MATERIAL

CINEPLEX MAGAZINE 2015 RATES *Plus $720 Plate Change Fee

Full Page $28,750.00 $25,875.00 $20,700.00 $18,630.00 $11,385.00 $10,245.00 $2,730.00 $1,005.00

2/3 Page $24,725.00 $22,250.00 $17,595.00 $15,835.00 $9,677.00 $8,710.00 $2,350.00 $865.00

1/2 Page $21,563.00 $19,405.00 $15,525.00 $13,970.00 $8,539.00 $7,685.00 $2,050.00 $755.00

1/3 Page $12,938.00 $11,645.00 $9,315.00 $8,385.00 $5,123.00 $4,610.00 $1,230.00 $455.00

1/4 Page $10,063.00 $9,055.00 $7,245.00 $6,520.00 $3,895.00 $3,505.00 $955.00 $350.00

OBC $35,938.00 $32,345.00 - - - - - -

DPS $54,625.00 $49,165.00 - - - - - -

National 1x Ontario* 1x GTA* 1xNational 4x Ontario* 4x GTA* 4x Atlantic* 1x Halifax* 1x

CINEPLEX MAGAZINE - LESS CLUTTER, MORE TIME SPENT

MAGAZINE TIME SPENT AND EDITORIAL VS. AD RATIO

Cineplex Magazine 28 75/25

23 51/49Toronto Life

12 50/50Elle Canada

13 46/54Flare

10 49/51FASHION

TIME PER PAGE (SECS)MAGAZINES EDIT. VS AD RATIO

SOURCE: Time Spent Reading - PMB Spring 2014, Total Canada, Toronto Life based on Toronto; Vancouver Magazine based on Vancouver; Editorial vs. Ad Ratio are based on page numbers Nielsen LNA, Jan 2011-Dec 2012

SOURCE: CCAB Report March 2014

Our readers spend up to 2x more time reading Cineplex Magazine per page than Vancouver Magazine, Elle, Flare and FASHION

42

nytime…anywhere… Cineplex Magazine and

Le magazine Cineplex interactive versions connect with entertainment lovers

across the country, and engage them again and again each month.

The enhanced digital editions are free to download, and pages can be shared to Facebook and Twitter. Complementing your print execution in the regular edition of Cineplex Magazine or Le magazine Cineplex, the digital version allows consumers to link directly from your ad to your website for more information, contest entry, or direct purchase!

Our Magazines may also be viewed through web browsers on your PC, mobile, or tablet without having to create different sized creative for each device! SOURCE: Flurry 2014, Site Catalyst 2014

CineplexInteractiveMagazine

UNIQUE MOBILE VISITORS254,940

MILLIONMOBILE PAGE VIEWS

FREEInsert when

You Purchase a NationalPrint Ad

DOWNLOAD NOW

UNIQUE MAGAZINE DOWNLOADS THROUGH THE CINEPLEX APP

75,401

NEW USERS READING CINEPLEX MAGAZINE THROUGH THE IOS NEWSSTAND APP

+151,370

43

ince its launch in 2006, Cineplex’s annual Metropolitan Opera LIVE in HD series has been a grand success. The program is

beloved by opera fans across Canada who are given access to groundbreaking productions direct from the MET stage at New York’s Lincoln Center to our theatre screens live in HD. Clients and brands have the opportunity to become a part of the experience both on-screen and in the beautiful Cineplex MET Opera Guide.

Our patrons turn to the guide for dates, cast information and synopses of each opera as well as vibrant images of the productions and their world-class stars.

Over the course of this seven-month series, 300,000 copies are distributedin-theatre and via The Globe and Mail.

The Met:Live in HD Guide

| 28 |

ACT I The Pontevedrian ambassador in Paris, Baron Mirko Zeta, is giving a ball at the embassy to raise funds for his bankrupt home country. His wife, Valencienne, fl irts with the young Frenchman Camille de Rosillon, who declares his love for her and writes “I love you” on her fan. Zeta eagerly awaits the arrival of the guest of honor, Hanna Glawari, a wealthy Pontevedrian widow. He plans to get Danilo Danilovitch, a womanizing aristocrat, to marry her so that her millions will stay in Pontevedro. Hanna arrives, showered with compliments

by the Parisian men. Valencienne realizes she has lost her fan with the incriminating message and rushes out to look for it. Finally Danilo arrives, fresh from a night of partying at Maxim’s. He and Hanna talk, revealing that they were once in love, but he tells her he’s not interested in marriage. He then meets with Zeta, who orders him to marry Hanna for the good of Pontevedro. Danilo says he will keep all the Parisian men away from her, but will not marry her. Hanna and Danilo fl irt and fi nally dance.

Renée Fleming stars as the beguiling woman who captivates all of Paris in Lehár’s enchanting operetta, seen in a new production by Broadway virtuoso director and choreographer Susan Stroman. Nathan Gun n co-stars as Danilo and Kelli O’Hara makes her company debut as Valencienne. Sir Andrew Davis conducts.

FRANZ LEHÁR

NEW PRODUCTION

THE MERRY WIDOW

Fleming and Gunn

28-29_MET2014-15_TheMerryWidow.indd 28 2014-10-07 11:08 AM

2014/15 SEASON

MET OPERA RATES

Full Page

1/2 Page

1/4 Page

OBC

DPS

$20,000.00

$11,900.00

$6,900.00

$33,600.00

$38,000.00

NATIONAL - 300,000 COPIES

• MACBETH • LE NOZZE DI FIGARO • CARMEN • IL BARBIERE DI SIVIGLIA • DIE MEISTERSINGER VON NÜRNBERG • THE MERRY WIDOW • LES CONTES D’HOFFMANN • IOLANTA / BLUEBEARD’S CASTLE • LA DONNA DEL LAGO • CAVALLERIA RUSTICANA / PAGLIACCI

44

vailable in all Cineplex theatre lobbies as well as in Le Journal de Montréal every month, Le magazine Cineplex is

reaching more people than ever.With the perfect combination of

in-depth, exclusive interviews with A-list stars, movie schedules, red-carpet fashion and fun, short movie-news nuggets, Le magazine Cineplex captivates both readers waiting for their movie to begin in theatres and those at home where there’s more time to read longer features.

Le magazineCineplex

2015 PRODUCTION SCHEDULEFEBRUARYMARCH APRIL MAY JUNEJULYAUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBER

January 8, 2015February 4, 2015March 4, 2015April 8, 2015May 6, 2015June 3, 2015June 30, 2015August 5, 2015Setpember 8, 2015October 7, 2015November 11, 2015

January 6February 2March 2April 6May 4June 1June 26July 31September 4October 5November 9

January 29February 25March 25April 29May 27June 24July 22August 26September 20October 29December 2

MONTH IN-THEATRE SPACE MATERIAL

Full Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

OBC

DPS

$10,747.00

$9,137.00

$6,986.00

$4,836.00

$3,310.00

$13,455.00

$19,130.00

$8,383.50

$7,126.20

$6,287.40

$3,772.80

$2,934.00

$11,644.00

$17,699.00

1X 2X

Fast Facts

2015 RATES

READERSHIP

READERS /COPY2.3

CIRCULATION

200,000COPIES/MONTH

SOURCE: PMB Spring 2014

461,000 READERS/MONTH AVERAGE ISSUE READERSHIP

45

LE MAGAZINE CINEPLEX READERSHIP PROFILE

SOURCE: PMB 2014 Spring, Quebec, Index based on average issue readership composition vs. population, occupation, education & HHI based on A18+

A18-49A18-34A18-24P12-17 HHI $100K WHITE COLLAR BACH. DEGREE +

QUEBEC POPULATION LE MAGAZINE CINEPLEX

AVERAGE ISSUE READERSHIP COMPOSITION (%)

7%

16%

10%

17%

26%

38%

50%

66%

25%

33%

43%

54%

24%

33%

INDEX217

INDEX161

INDEX147

INDEX133

INDEX134

INDEX126

INDEX140

Le magazine Cineplex scores above the index in every key demographic.

46

THEATRE LISTINGSCOVERING CANADA,

COAST TO COAST

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)

DigitalFacesLOCATION MARKET

BacklitsPre-ShowShow-Time TimePlayInteractive

WallDigital SignageCinema Lobby

ID#

NEWFOUNDLAND

8126 Cineplex Cinemas Avalon Mall St. John’s 12 6 12 3 12 1 (2) 1

8122 Cineplex Cinemas Mount Pearl St. John’s 6 2 6 1 1

8124 Cineplex Cinemas Millbrook Corner Brook 2 1 2 1

TOTAL NEWFOUNDLAND 20 9 20 2 3 12 1 2

NOVA SCOTIA HALIFAX

5130 Cineplex Cinemas Bayers Lake Halifax 17 6 17 5 17 1 (2) 1

5143 Cineplex Cinemas Parklane Halifax 8 4 8 2 1

5118 Cineplex Cinemas Oxford Halifax 1 1

5145 Cineplex Cinemas Dartmouth Crossing Dartmouth 12 7 12 2 1 (3) 1

5119 Cineplex Cinemas Lower Sackville Lower Sackville 7 3 7 1 1

TOTAL HALIFAX 45 20 45 0 10 17 2 4

NOVA SCOTIA BALANCE

5114 Cineplex Cinemas New Glasgow New Glasgow 7 4 7 2 1

5134 Cineplex Cinemas Yarmouth Yarmouth 5 2 5 1 1

5132 Cineplex Cinemas New Minas New Minas 7 4 7 1 1

5133 Cineplex Cinemas Antigonish Antigonish 1 1 1 1

5140 Cineplex Cinemas Truro Truro 7 4 7 1 1

5104 Cineplex Cinemas Bridgewater Bridgewater 7 4 7 1 1

5141 Cineplex Cinemas Amherst Amherst 3 3

5103 Cineplex Cinemas Sydney Sydney 10 5 10 2 2 1

TOTAL NOVA SCOTIA BALANCE 47 24 47 2 9 0 1 6

TOTAL NOVA SCOTIA 92 44 92 2 19 17 2 10

CINEPLEX ULTRA AVX THEATRES VIP THEATRES IMAX THEATRESDIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER - *REMAINING MARKETS TO FOLLOW IN 2015

47

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

PEI CHARLOTTETOWN

6161 Cineplex Cinemas Charlottetown Charlottetown 8 4 8 2 8 1

6160 Cineplex Cinemas Summerside Summerside 5 2 5 1 1

TOTAL PEI 13 6 13 0 3 8 0 2

NEW BRUNSWICK SAINT JOHN / MONCTON

6110 Cineplex Cinemas Dieppe Dieppe (Moncton) 8 5 8 2 8 1 (2) 1

6109 Cineplex Cinemas Trinity Drive Moncton 8 4 8 2 1

6107 Cineplex Cinemas Saint John Saint John 10 5 10 2 10 1 (2) 1

601 Vogue Sackville (Moncton) 1

TOTAL SAINT JOHN / MONCTON 27 14 26 0 6 18 2 3

NEW BRUNSWICK BALANCE

6112 Cineplex Cinemas Miramichi Miramichi 5 2 5 1 1

6111 Cineplex Cinemas Fredericton Fredericton 10 4 10 1 1

600 Apollo Bathurst 5

602 Atlantic Woodstock 3

TOTAL NEW BRUNSWICK BALANCE 23 6 15 0 2 0 0 2

TOTAL NEW BRUNSWICK 50 20 41 0 8 18 2 5

TOTAL ATLANTIC REGION 175 79 166 4 33 55 5 19

QUEBEC MONTREAL - GREATER MONTREAL AREA (GMA)

9401 StarCité Montreal Montreal 17 7 17 10 6 17 1 (3) 1

9406 Cinéma Banque Scotia Montreal Montreal 13 7 13 8 13 1 (2) 1

48

9172 Cineplex Odeon Quartier Latin Montreal 17 6 17 4 17 1

9109 Cineplex Odeon Forum Cinemas Montreal 22 7 22 22 1 (2)

9203 Boucherville Boucherville (Montreal) 10 3 10 2 1

9112 Ciné-parc Odeon (Drive-in) Boucherville (Montreal) 2

9185 Cineplex Odeon Brossard Brossard (Montreal) 16 7 20 17 16 1 (2) 1

9145 Cineplex Odeon Place LaSalle LaSalle 12 2 12 4 2 1

9195 FP Carrefour Angrignon LaSalle 10 2 10 4 4

9267 SilverCity Cavendish Mall Cote-St-Luc (Montreal) 8 2 8 4 1

9143 Cineplex Odeon St. Bruno St-Bruno (Montreal) 11 4 11 4 1

9407 Colisée Kirkland Kirkland 12 6 12 14 6 12 1 (2) 1

9408 Colossus, Laval Laval 18 8 18 10 6 18 1 (3) 1

TOTAL MONTREAL (GMA) 168 61 170 75 32 115 6 10

Montreal - (Balance Extended Market Area - EMA)

9154 Cineplex Odeon Delson Delson 7 2 7 1

9153 Cineplex Odeon Carrefour Dorion Dorion 8 2 8 1

9190 St-Jean Cinecapitol Saint-Jean-Sur, Richelieu 6 2 6

104 Carnaval Chateauguay 6 3

Q1 St-Eustache St-Eustache 16 6

Q2 Cinema 8 St-Hyacinthe 8 4

Q5 Cinema Beloeil Beloeil 10 6

Q3 Carrefour du Nord St-Jerome 9 9

TOTAL MONTREAL - Balance Extended Market Area 70 34 21 0 0 0 0 2

TOTAL MONTREAL (EMA) 238 95 191 37 10 115 6 12

QUEBEC CITY

9196 Cineplex IMAX Quebec Galerie de la Capitale 1

9181 Cineplex Odeon Beauport Beauport (Que City) 16 7 16 4 4 1 (1) 1

9177 Cineplex Odeon Ste-Foy Ste-Foy (Que City) 14 7 14 4 4 1 (1) 1

TOTAL Quebec City 30 14 30 8 8 0 2 2

BALANCE QUEBEC

9188 Galaxy Sherbrooke Rock Forest (Sherbrooke) 12 6 12 3 2 1

Q8 Fleur dy Lys Cinema Trois Rivieres 9 4 1

Q4 Place Biermans Shawinigan 8 5

150 Ciné-Centre Bair Comeau 4 4

151 Ciné-Centre Sept-Isles 3 3

152 Princesse Riviere-du-loup 4 4

153 Paramount Rouyn-Noranda 5 1

154 Complex J Gagnon Alma 6 4

155 Capitol Val d’Or 5 5

9268 StarCité Gatineau Gatineau 16 6 16 12 4 1

Q7 Gatineau 9 Gatineau 9 4

9186 Galaxy Victoriaville Victoriaville 7 4 7 6 3 1

TOTAL BALANCE QUEBEC 88 50 35 21 9 0 0 4

TOTAL QUEBEC 356 159 256 106 49 115 8 18

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

49

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

ONTARIO TORONTO (GTA)

7400 SilverCity Yonge-Eglinton Toronto 9 5 9 14 4* 9 1 (3) 1

7402 Scotiabank Theatre, Toronto Toronto 13 6 13 14 8* 13 1 (3) 1

7403 Canada Square Toronto 8 2 8 5 3*

7406 SilverCity Yorkdale Toronto 10 7 10 5* 10 1 (3) 1

7293 The Beach Cinemas Toronto 6 3 6 4

7260 Cineplex Odeon Queensway Toronto 15 7 20 6 15 1 (3) 1

7199 Cineplex Odeon Varsity Toronto 8 4 8 4* 1

7298 Cineplex Odeon Empress Walk Toronto 10 4 10 2* 10 1

7115 SilverCity Fairview Mall Toronto 9 6 9 4 9 1 (2) 1

7139 Cineplex VIP Cinemas Don Mills Toronto 5 3 5

7130 CO Yonge Dundas Cinemas Toronto 17 7 23 18 1 (2) 1

ML13 Rainbow Cinemas Market Square Toronto 7

ML14 Carlton Cinemas Toronto 8

201 Woodside Toronto 3

204 Humber Toronto 4 1

205 York Cinemas Richmond Hill 6

7404 Coliseum, Scarborough Toronto (Scarb) 12 7 12 12 6* 12 1 (3) 1

7253 Cineplex Odeon Eglinton Town Centre Toronto (Scarb) 16 7 16 4 16 1 (2) 1

7240 Cineplex Odeon Morningside Toronto (Scarb) 11 6 11 3 11 1

ML11 Rainbow Cinema Woodbine Centre Etobicoke 7

7122 Cineplex Odeon Courtney Park Cinemas Mississauga 16 6 16 2* 16 1

7420 Coliseum Mississauga Mississauga 13 5 13 4* 13 1 (1) 1

7408 Colossus Vaughan Woodbridge 19 8 19 8 19 1 (2) 1

ML12 Rainbow Cinemas Promenade Mall Thornhill 6

7410 FP Pickering 8 Pickering 8 3 8 3* 1

7405 SilverCity Richmond Hill Richmond Hill 14 7 14 7 14 1

ML17 Elgin Mills Cinema Richmond Hill 10

7407 SilverCity Newmarket Newmarket 13 5 13 6 13 1 (3) 1

7284 Cineplex Odeon Aurora Aurora 10 5 10 4* 1

TOTAL TORONTO GREATER AREA (GTA) 306 115 267 66 85 209 11 19

TORONTO (Balance EMA)

7270 Galaxy Orangeville Orangeville 7 4 7 6 2* 1

7304 Bayfield 7 Barrie 7 3 7

7249 Galaxy Barrie Barrie 12 6 12 4 4* 1

7274 Galaxy Orillia Orillia 6 3 6 4 2* 1

7411 SilverCity Brampton Brampton 16 6 16 5 Q2-2015 (2) 1

7250 Cineplex Odeon Orion Gate Grande Brampton 10 5 10 4 2* 1

L506 Landmark Cinemas 7, Bolton Bolton 7 3 7 2 1

7272 Galaxy Guelph Guelph 10 4 10 14 4* 1

7117 Galaxy Pergola South Guelph South Guelph 8 4 8 3 1

7269 Galaxy Cambridge Cambridge 9 5 9 2* 1

7415 SilverCity Ancaster Ancaster 10 4 10 13 5* 10 1

7290 SilverCity Hamilton Mountain Hamilton 10 6 10 4* 1

L507 Landmark Cinemas 6, Jackson Square Hamilton 6 2 6 5

203 Image Cinemas Frederick Kitchener 2

7413 SilverCity Burlington Burlington 12 5 12 5* 1

7213 Cineplex Cinemas Markham & VIP Markham 13 1 13 2 10 1 (3) 1

7285 Galaxy Milton Milton 8 4 8 2* 1

50

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

7273 SilverCity Oakville Oakville 9 4 12 4 3* 1 (2) 1

7123 Cineplex Odeon Winston Churchill Cinemas Oakville 24 8 23 4* 23 1

L501 Landmark Cinemas 12, Kitchener Kitchener 12 5 12 8 1

7268 Galaxy Waterloo Waterloo 10 6 10 4 3* 10 1

L500 Landmark Cinemas 10, Waterloo Waterloo 10 5 10 4 1

L503 Landmark Cinemas 10, Pen Centre St. Catharines 10 5 10 11 1

7256 Cineplex Odeon Niagara Square Niagara Falls 10 5 10 4 3* 1

7206 Cineplex Odeon Seaway Mall Welland 7 3 7

7241 Cineplex Odeon Clarington Place Bowmanville 11 3 11 1

7263 Galaxy Peterborough Peterborough 11 5 11 4 3* 1

7409 Famous Players Belleville 8 Belleville 8 4 8 4 2* 1

7248 Cineplex Odeon Ajax Ajax 10 4 10 4 2* 1

7289 Cineplex Odeon Oshawa Oshawa 10 5 10 13 5* 1

OI1 Northumberland Theatres Cobourg 3

ML18 Rainbow Cinemas Cobourg 3

L510 Landmark Cinemas 24, Whitby Whitby 24 7 24 4

TOTAL TORONTO (BALANCE EMA) 312 133 306 123 62 43 2 25

TOTAL TORONTO EXTENDED MARKET AREA (EMA) 635 251 579 36 147 252 14 45

OTTAWA

7247 Cineplex Odeon South Keys Ottawa 12 5 12 5 3 12 1

7286 Cineplex Odeon Barrhaven Barrhaven (Ottawa) 7 5 7 5 2 7 1

L502 Landmark Cinemas 10, Orleans Orleans 10 5 10 4 1

7424 Coliseum Ottawa Ottawa 12 5 12 12 3 12 1 (2) 1

ML09 Rainbow Cinemas Ottawa Ottawa 5

7428 SilverCity Gloucester Gloucester (Ottawa) 16 6 16 12 6 16 1 (2) 1

OI2 Algonquin Cinemas Pembroke 4

L509 Landmark Cinemas 24, Kanata Kanata (Ottawa) 24 4 24 4

7311 Cineplex Lansdowne Ottawa 6 7 10 6 1 (1) 1

TOTAL OTTAWA 96 30 93 42 20 47 3 6

ONTARIO BALANCE

7291 Galaxy Brantford Brantford 8 4 8 6 4 1

7283 Galaxy Brockville Brockville 6 3 6 2 4 1

7262 Galaxy Cornwall Cornwall 7 4 7 4 2 1

7271 Galaxy Midland Midland 7 3 7 4 2 1

7265 Galaxy North Bay Mall North Bay 7 4 7 5 2 1

7264 Galaxy Owen Sound Owen Sound 7 4 7 4 2 1

7266 Galaxy Sault Ste. Marie Sault Ste. Marie 7 4 7 4 2 1

7267 Galaxy St. Thomas St. Thomas 6 3 6 5 2 1

7257 Cineplex Odeon Devonshire Mall Windsor 12 5 12 4 2 1

7431 SilverCity Windsor Windsor 12 5 12 7 3 1

7422 SilverCity London London 12 5 12 8 5 12 1

7112 Cineplex Odeon Westmount London 8 5 11 4 3 8 1

L508 Landmark Cinemas 8, London London 8 4 8 6

ML15 Rainbow Cinemas 7 London London 7

251 Strand Cinemas Simcoe 2

252 Broadway Tillsonburg 3

253 Imagine Cinemas Timmins 6

254 Imagine Cinemas Leamington 3

51

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

255 Lakeshore Cinemas Windsor 10 2

256 Centre Trenton 3 1

257 Gallery Woodstock 7

260 Western Film Cinema London 1

262 Hyland London 1

7138 Galaxy Sarnia Sarnia 8 5 8 4 2 1

7429 SilverCity Sudbury Sudbury 12 5 12 14 4 1

7430 SilverCity Thunder Bay Thunder Bay 12 6 12 14 4 1

7259 Cineplex Odeon Gardiners Road Kingston 10 5 10 4 3 1

L504 Landmark Cinemas 10, Kingston Kingston 10 4 10 4

7297 Galaxy Chatham Chatham 7 4 7 5 2 1

7288 Galaxy Collingwood Collingwood 7 4 7 2 2 1

TOTAL BALANCE ONTARIO 216 89 178 110 51 20 0 18

TOTAL ONTARIO 924 367 832 355 218 319 14 69

MANITOBA

2401 SilverCity Polo Park Winnipeg 14 8 14 9 6 14 1 (2) 1

2402 SilverCity St. Vital Winnipeg 10 6 10 3 4 10 1 (3) 1

2403 Kildonan Place 6 Winnipeg 6 3 6 4 2

2111 Cinema City McGillivray Winnipeg 11 4 11 3 1

2112 Cinema City Northgate Winnipeg 8 3 8 2

300 Countryfest Dauphin 4

L401 Landmark Cinemas 8, Grant Park Winnipeg 8 4 8 4 1

L400 Landmark Cinemas 9, Brandon Winnipeg (Brandon) 9 3 9 1 1

L402 Landmark Cinemas 5, Winkler Winnipeg (Winkler) 5 2 5 1

L045 Towne Winnipeg 8 3 8

L042 Garry Winnipeg (Selkirk) 1 1 1

TOTAL MANITOBA 84 37 80 27 12 24 2 5

SASKATCHEWAN

4109 Cineplex Odeon Centre Saskatoon 7 3 7

4403 Galaxy Saskatoon Saskatoon 12 7 12 5 5 12 1 (3) 1

ML08 Rainbow Cinema Saskatoon Saskatoon 8

ML06 Roxy Theatre Saskatoon 2

350 Twin Swift Current 2 1

4114 Galaxy Regina Regina 10 5 10 5 5 10 1

4108 Cineplex Odeon Southland Mall Regina 10 4 10 1 1

ML07 Rainbow Cinema Golden Mile Regina 8

4113 Galaxy Moosejaw Moose Jaw 6 3 6 4 2 1

4112 Galaxy Prince Albert Prince Albert 6 4 6 4 2 1

L041 Soo Weyburn 1 1 1

L040 Tower Yorkton 1 1 1

TOTAL SASKATCHEWAN 73 29 53 19 14 22 1 5

ALBERTA CALGARY

3134 Cineplex Odeon Eau Claire Market Calgary 6 3 6 4 2 1

3138 Cineplex Odeon Crowfoot Crossing Calgary 12 6 12 4 3 12 1

3142 Cineplex Odeon Sunridge Spectrum Calgary 14 6 14 4 4 14 1 (2) 1

52

3401 Scotiabank Theatre Chinook Calgary 17 8 17 8 8 17 1 (3) 1 (2) 1

3409 Cineplex Odeon Westhills Calgary 10 5 10 8 5 1

3150 SilverCity Cross Iron Mills Calgary 7 5 7 2 2 7 1

L200 Landmark Cinemas 10, Shawnessy Calgary 10 6 10 6 1

L204 Landmark Cinemas 15, Country Hills Calgary 16 5 16 8 1

L022 Roxy Calgary (Airdrie) 2 2 2

LB01 Lux Banff 4 2 4

TOTAL CALGARY 98 48 94 48 24 50 4 8

Edmonton

3143 Cineplex Odeon North Edmonton Cinemas Edmonton 14 7 14 4 5 14 1

3144 Cineplex Odeon South Edmonton Edmonton 16 7 16 5 5 16 2 (2) 1

3151 Cineplex Cinemas Manning Town Centre Edmonton 10 6 10 1 10 1

3146 Galaxy Sherwood Park Sherwood Park 10 5 10 8 2 10 1

3403 Scotiabank Theatre, Edmonton Edmonton 13 6 13 10 5 13 1 (2) 1

3147 Movies 12 Edmonton 12 3 12 1

3149 CPX Windermere Edmonton 8 6 12 6 2 8 1 (3) 1

ML05 Princess Theatre Edmonton 2

L201 Landmark Cinemas 9, City Centre Edmonton 9 4 9 4 1

L202 Landmark Cinemas 7, Spruce Grove Spruce Grove 7 3 7

H15 Leduc Cinema Leduc 4 3 4

H17 Wetaskiwin Cinema Wetaskiwin 4 2 4

L054 Cardium Drayton Valley 3 3 3

TOTAL EDMONTON 112 55 114 37 20 71 6 8

BALANCE ALBERTA

3140 Galaxy Medicine Hat Medicine Hat 10 5 10 3 3 1

3101 Galaxy Lethbridge Lethbridge 10 5 10 7 3 1

3132 Galaxy Red Deer Red Deer 11 6 11 1 3 1

L064 Sylvan Lake Red Deer (Sylvan Lake) 3 3 3

H12 Lacombe City Cinemas Lacombe 3 2

454 Movie Mill Lethbridge 7 3

455 Carnival Red Deer 8 3

H22 Rocky Theatre Rocky Mountian House 2

3141 Cineplex Odeon Grand Prairie Cinemas Grand Prairie 10 5 10 1 2 1

ML01 River City Cinema Peace River 4

ML02 Duggan Cinema Camrose 5

ML03 Elite Theatre St. Paul 3

ML04 Vista Theatre Whitecourt 1

H11 Park Theatre High Prairie 2 2

L020 Oasis Brooks 1 1 1

L014 Nova Edson 1 1 1

L055 Landmark 6 Fort McMurray 6 4 6

H20 Wales Theatre High River 1 1

H21 Fox Theatre Pincher Creek 2 2

TOTAL BALANCE ALBERTA 93 43 52 12 11 0 0 4

TOTAL ALBERTA 303 146 260 97 55 121 7 20

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

53

Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

BRITISH COLUMBIA VANCOUVER (EMA)

1422 Scotiabank Theatre, Vancouver Vancouver 9 6 9 6 9 1 (3) 1

1103 Cineplex Odeon Park & Tilford N. Vancouver 6 3 6 4 2*

1147 CPX International Village Cinemas Vancouver 12 6 12 12 1

1149 CPX Fifth Avenue Cinemas Vancouver 5 2 5

1150 CPX Park Cinemas Vancouver 1 1 1

L102 Landmark Cinemas 6, Esplanade N. Vancouver 6 3 6 4

RC1 Village 8 Cinema Whistler 8 2

500 Cottonwood 4 Chilliwack 2

504 Hollywood 3 Delta 3 1

505 Hollywood 3 Pitt Meadows 3 1

1141 Galaxy Rutherford Mall Nanaimo 8 4 8 4 0 1

L030 Avalon Nanaimo 8 5 8

L100 Landmark Cinemas 12, Guildford Surrey 12 4 12 11 1

1136 Cineplex Odeon Strawberry Hill Surrey 12 7 12 4 4* 12 1 (1) 1

1148 Cineplex Odeon Abbotsford Abbotsford 8 5 11 2 1

1142 Cineplex Odeon Meadowtown Cinemas Pitt Meadows 10 5 10 2 2* 1

1412 SilverCity Coquitlam Coquitlam 15 7 20 5* 15 1

1409 SilverCity Riverport Richmond 19 8 19 6 18 1 (1) 1

1408 SilverCity Metropolis Burnaby 10 7 10 6* 10 1 (1) 1

L062 New Westminster New Westminster 10 5 10

H9 Gem Theatre Grand Forks 1 1

H10 Star Cinemas Sidney 2 1

1405 Colossus Langley Langley 19 7 19 6* 19 1 (2) 1

1407 SilverCity Mission Mission 12 4 12 7 4* 1

1144 Galaxy Chilliwack Chilliwack 8 4 8 4 2* 1

1146 Cineplex Odeon Westshore Langford 7 4 7 3 2* 1

L101 Landmark Cinemas 4, University Victoria 4 2 4 4

1129 Cineplex Odeon Victoria Victoria 7 3 7 2 1

1417 SilverCity Victoria Victoria 10 5 10 5 1 (1) 1

TOTAL VANCOUVER (EMA) 235 112 226 49 52 96 6 16

BALANCE BC / Yukon

1410 Orchard Plaza 5 Kelowna 5 3 4 2 1

L036 Grand 10 Kelowna 10 5 10 4

L035 Paramount Kelowna 3 2 3

L037 Encore Theatre Kelowna (Westbank) 5 5 5

L063 West Kelowna Kelowna 8 4 8

L028 Rialto Courtenay 4 4 4

L039 Showcase Campbell River 5 5 5

L006 Paramount Port Alberni 1 1 1

1137 Cineplex Odeon Aberdeen Mall Kamloops 8 5 8 1

550 Capitol Yellowknife 3 1

L033 Paramount Kamloops 2 2 2

H1 South Cariboo Theatre 100 Mile House 1

H2 Beacon Theatre Burns Lake 1 1

H19 Pleasant Valley Theatre Houston 1

H3 Golden Cinema Golden 1 1

RD1 Carib Theatres Quesnal 2 2

H5 Salmar Theatres Salmon Arm 5 3 2

H6 Tillicum Twin Theatres Terrace 2 1

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Digital Screens

3D Screens

Screens

Screens Location

StaticFaces

Size(Screens)




ID#

H7 Royal Theatres Trail 1 1

RD2 Paradise Cinemas Williams Lake 4 4 2

RD5 Caprice Twin Duncan 2 1

RD4 Roxy Theatre Revelstoke 1 1

H14 Towne Vernon 1

1413 FP 7, Vernon Vernon 7 3 7 4 1

1414 FP Prince Rupert Prince Rupert 3

1415 Parkwood Mall, FP 6 Prince George 6 4 6 4 2 1

H18 Vogue Theatre Fernie 2 1

L052 Columbia Cranbrook 5 3 5

L053 Aurora Fort St. John 5 3 5

L021 Center Cinema Dawson Creek 1 1 1

L060 Landmark Penticton Pentiction 7 5 7

L026 Yukon Whitehorse 2 2 2

L027 Quanlin Whitehorse 2 2 2

RD7 Hollywood Cinemas Caprice White Rock 4

RD6 Hollywood Cinemas Rialto White Rock 2

BALANCE BC 122 76 81 20 4 0 0 4

TOTAL BC 357 188 307 69 56 96 6 20

TOTAL NATIONAL 2,272 1,005 1,954 677 432 752 45 154

Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, AdFilms, Landmark Cinemas, Quebec Independents, Resort Cinemas of Whistler, FilmAds, Magic Lantern

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55

Digital Signage Media Kit 2015

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can your brands afford not to be advertising with us?

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Tims TV2,234 locations

Cinema Lobby155 locations

Oxford Malls 10 locations

Concourse23 locations

ONroute19 locations

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