IT’S ONLY ONE STEP AWAYERIC BERNHARD

IF YOU CAN’T EXPLAIN IT SIMPLY THEN YOU DON’T UNDERSTAND IT WELL ENOUGH

Albert Einstein

YOU COLLECT DATA THIS FAST

THIS IS HOW FAST YOU LEVERAGE INSIGHTS

INSIGHT IS APART OF A CONTINUUM

DATA>INFORMATION>KNOWLEDGE>UNDERSTANDING>WISDOM

ADOBE DOES MOST OF THE WORK FOR US

IT SHOULD REALLY LOOK LIKE THIS

What we call data is actually knowledge

Data Insight Action

What we call insight is actually understanding

What we call action is actually wisdom

Analyzing Deciding Executing

IT LOOKS EASY BUT IT’S HARD

BECAUSE IT NEEDS CONTEXT

TEXT

Connecting the roof to the frame

MFRAME FOR SOCIAL RECRUITMENT

Turning Ideas Into Action Strategic Vision

Consistency Define social engager

Grow social engager base

Establish Presence

Company of Choice

Enhance Social

Recruitment

EngrainProvider of

Choice Mentality

Encourage Discussion

Evolve Social Brand Perception

Positive Social Sentiment Response Times

Familiarity Brand Loyalty

ARE YOU ENGAGING?

DEFINE INTERACTION POINTS

ASSIGN USER DIFFICULTY SCORE BY CHANNEL

PRIORITIZE INTERACTIONS

VALUABLE & NOT USEFUL

VALUABLE & USEFUL

NOT VALUABLE & USEFUL

NOT VALUABLE & NOT USEFUL

VALUE TO BUSINESS

USEFUL TO CONSUMER

BENCHMARK AGAINST….YOURSELF

SITE ENGAGEMENT RATE

WINDOWS 10 CONTENT PAGE

2 minute video1 Point start video

2 points watch 25% of video5 points watch entire video

34 second video1 Point start video

2 points watch 75% of video3 points watch entire video

SITE ENGAGEMENT RATE

WINDOWS 10 CONTENT PAGE

4 points for tertiary call-to-shop

2 points for quaternary call-to-shop

3 points for store finder

SITE ENGAGEMENT RATE

WINDOWS 10 CONTENT PAGE - INTERACTION LIST

Category Interaction Points

Videos

Start watching Windows promo video 1 1Watch ¼ of Windows promo video 1 2Watch entire Windows promo video 1 5Start watching Windows promo video 2 1Watch¾ of Windows promo video 2 2Watch entire Windows promo video 2 3

Push to more detail Click topic tab links 3

Push to product listingsClick learn more about Microsoft Office 2Click on tertiary call-to-shop 4Click on quaternary call-to-shop 2

Navigation Scroll ½ down page & stay longer than 15 seconds 2Push to offline Click on store finder 3

Engagement Score RangeNot Engaged 0-7Barely Engaged 7-12Slightly Engaged 12-18Mildly Engaged 18-25Highly Engaged 25-30

SITE ENGAGEMENT RATE

HEARTBEAT

0

5

10

15

20

25

30

Jan 15 Feb 15 Mar 15 Apr 15

Segment Page Product Page Search Results Page Home Page Search & Promote Page Compare Products Page

Easter

A/B test home page

CONNECT ROOF TO FRAME FROM TOP TO BOTTOM

STANDARDIZE ENGAGEMENT METHODOLOGY