Data insight review

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DATA INSIGHT BRIEF REVIEW BY GEORGE SHEBULDAEV

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Transcript of Data insight review

Page 1: Data insight review

DATA INSIGHTBRIEF REVIEW BY

GEORGE SHEBULDAEV

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BASIC INFORMATION

Data Insight – first Russian research agency specializing in e-commerce market.

KEY COMPETIENCES

Research:

• E-commerce market in Russia

• E-commerce in regions

• E-commerce market and online advert news monitoring

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BASIC INFORMATION

KEY COMPETIENCES

Ad hoc research:

• Mystery Shopper

• Focus groups

• In-depth interview

• Segment Study

Consulting:

• Statistics Monitoring System Audit

• Monitoring system organization

• Site statistics analysis

• Google Analytics Setup

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DETAILSDATA INSIGHT IS:

• Market statistics: sales, popular products, price trends, major stores;

• Ready-made market research on e-commerce: in Russia, region by region, by commodity groups, for other countries;

• Field research: customer satisfaction, quality of work shops;

• Consulting: setting systems to monitor key performance indicators of the online store advertising campaigns;

• CRM: the systematization of the store customer base and its segmentation;

• Revealing hidden features of your online store, its optimization based on analysis of usage statistics.

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DETAILSAnnual report: E-commerce market in Russia 2010

1. Baseline Report.

Contains information about the market as a whole, the existing trends and characteristics of the market this year, as well as factors and parameters of the market growth in next 5 years

2 . Product categories / segments.

Totally investigated 23 product segments that make up more than 90% of the market of electronic commerce in Russia.

3. Regional reports.

Separate reports for each of the seven federal districts, plus information about Moscow (with region) and St.Petersburg.

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Fedor Virin

CO-FOUNDERS

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Boris Ovtchinnikov

CO-FOUNDERS

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WWW.DATAINSIGHT.RU