CWB Schoolwear

SCHOOLWEAR | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 51

53:News

54:Spinning the web

E-commerce providerVisualsoft on the secret to asuccessful multi-channeloperation and the pitfalls to avoid when launching

a transactional schoolwear website

56:Bricks and clicks

Schoolwear independents whohave made the successfultransition from bricks and

mortar to online discuss theirmulti-channel set-up

ROWLINSON

Limited spaces left for potential exhibitors ofSchoolwear Printwear Embroidery

New products and innovations 2015 brochures and pricesNew suppliers Existing suppliers face to faceThree great days of networking opportunities

feefs lceaed spitimLLimr PaelwoohScch

oitbbitihhixal entieentitr poot f foft fyrediidorrobmr E Emaewt Prin nt

fs oro

w peew pNNe

ys oat da ays oerreee grree gThxireerillipw supeew supNNeativod inncts anodurw p

s E

y

trpopg okinrrkinowteetf nys oce tas f fareerilpg sup ppstinxi

rhuurocr5 b10noati s 2

seitiuntceao f face t

scerid ps anere

SCHOOLWEAR | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 53

Visitor registration for the 2014 edition of TheSchoolwear Show, to be held at Cranmore Park,Solihull, on 12-14 October, is now open atwww.theschoolwearshow.co.uk.

Aiming to attract a broader range of visitorsthis year, the show is building exhibitor numbersand providing a wider spectrum of product todraw in printers and embroiderers in addition toits core visitor demographic of retailers.

Other developments include confirmation ofthe 2014 Schoolwear Association social event,which takes place on Monday 13 October, andwill be a 20s-themed evening sponsored byWilliam Turner & Son and Charles Kirk.

Further exhibition updates and links tosocial media can also be found on the website.—

Rowlinson Knitwear has introduced a new hoodedsweatshirt to its long-established Woodbankrange of garments.

Produced from 65 per cent polyester and35 per cent cotton, the hard-wearing fabric isbrushed for extra warmth and weighs in at anabove average 280gsm. The fabric is also dyed tolock in colour and prevent fading and can bewashed at 40°C with a cool tumble and cool ironif required. The garment’s design featuresinclude a classic raglan sleeve, elasticated cuffsand rib hem, reinforced top-stitched seams anda front pouch.

The garment is available from stock, initiallyin black and navy, with plans to introduce furthercolours options. Customers have the option ofplain direct from stock, or embroidered viaRowlinson’s embroidery service. —

Manchester school uniform supplier David Lukehas been named a regional finalist in the HSBCGlobal Connections 2014 competition.

One of nine companies selected for the Northof England and Scotland, David Luke has beenrecognised for its innovative Eco Uniform and theenvironmental benefits of its production madeusing post-consumer waste plastic bottles. Withinternational schools increasingly looking to emulateUK trends, interest in David Luke’s Eco fabric hasgrown internationally, presenting opportunities tocapitalise overseas and develop the range beyondblazers to include everyday schoolwear.

At the time of going to press, the regionalfinals were imminent. For the latest update onDavid Luke’s progress in the competition visitwww.cwb-online.co.uk.—

Blue Max Banner’s sales office supervisor Laura Quintrell recently returned from a trip toRomania to meet a child she is sponsoring viaUK charity People against Poverty (PaP).

Quintrell’s sponsorship has enabled the 12-year-old child to receive an education, withthe money she donates covering not only thecosts of his school books and stationery but adaily meal for his entire family. Quintrell has alsosupplied the child with a full football strip andclothing for his local community donated onbehalf of Blue Max Banner.—

Rawcliffes, a landmark school-uniform shop inSouthport, Merseyside, has been saved fromclosure after its parent company John CheatleGroup went into administration in April.Lancashire firm Whittakers Schoolwear, whichhas branches in Blackburn, Bolton, Burnley,Accrington and Swinton, acquired the Southportstore on 22 May.

“It’s very much business as usual inSouthport,” says Whittakers’ sales directorBradley Hutchinson, who, together with his fatherJohn Hutchinson, Whittakers’ managing director,has been running the business since 2008.“Customers are likely to notice some changesover the next few months as we make thetransition from Rawcliffes to Whittakers and,although the last few months have been difficultfor the Rawcliffes store, we’re delighted to beable to welcome them to the WhittakersSchoolwear group.”

“We aim to offer a superior quality in schooluniform at very competitive prices, whileproviding an excellent service for both schoolsand parents alike,” adds John Hutchinson.—

WEB DESIGN | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 54

that’s not how it works,” he continues. “Youget out of it what you put in. In a bricks-and-mortar store, you would merchandise properly,market the shop properly, cross-sell and up-sell, and you have to do the same online. A lot of stores try e-commerce, it doesn’t meettheir expectations and they write it off, but therewards are still up there for grabs – you justhave to do it properly.”

For many independents thinking aboutlaunching e-commerce or indeed improvingtheir existing set-up, the question of howmuch investment is needed is often the mosttricky one.

“A minimum investment is around£3,000 for a functional start-up site; if it’sless, it’s usually not a good enough solution,”says Johnson. “Obviously, for more advancedsites, the cost goes up proportionately with

For many smaller businesses, the world of e-commerce can be a minefield, andindependents in particular often strugglewith where to start when it comes totranslating their bricks-and-mortarexperience into a viable online arm.

“You need to treat the launch of atransactional website like you would theopening of another shop, both in terms ofinvestment and what you would do to makethat additional branch work,” says TimJohnson, director at e-commerce providerVisualsoft, which specialises in the design,build and marketing of online stores, and whohas worked with more than 500 independentbusinesses across a variety of industry sectors.

“A typical mistake that independentsmake is that they build a website and justexpect it to generate lots of business, but

features and additional functionality. Forexisting websites that require a redesign orrelaunch, we are typically looking at aninvestment of between £5,000 and£10,000.”

Keeping the website functional, easy tonavigate and user-friendly are fundamentalrules every retailer venturing into e-commerceshould adhere to. Johnson says, “Don’t try toreinvent the wheel. A lot of independentsover-think the design and want to be different.For instance, you usually have the basket inthe top-right corner, so don’t try to place it inthe bottom-left, for example, as it ends upbeing a case of style over function and caneasily alienate customers. You have to followthe fundamental rules of a bricks-and-mortarshop online, too. In a bricks-and-mortar store,you wouldn’t put your front door in the back

WEB DESIGN | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 55

HAVE A PLANEven if you don’t have an incredibly detailed business plan, it’s wise to have anidea of what you expect your store to achieve in its first year and map out whatactions you need to take to make it happen. Be realistic, and be prepared tochange your plan along the way in response to a fast-moving sector.

SECURE YOUR DOMAINYou need to purchase your store’s domain as soon as possible to make sure you don’t miss out on a name that’s easy to remember and appropriate for your business.

GET BRANDEDYour new online business will need a logo that will feature on your store, as wellas related material such as invoices and emails, so it’s important to get aprofessionally designed logo that projects the right image for your store and canbe easily applied to everything and anything you might need depending on thegrowth of your business. Investing in a strong identity early on can avoid theneed for expensive redesign costs later down the line.

SET UP A MERCHANT ACCOUNTA merchant account is a type of bank account that allows you to accept paymentfrom shoppers’ credit cards. If you don’t already have a merchant account, speakto your bank about getting one set up. Alternatively, some payment gatewayproviders can supply them.

APPLY FOR A PAYMENT GATEWAYTo process online payments, your store needs a payment gateway to allow thesecure transfer of credit card funds from shoppers to your merchant account.The application for a payment gateway can sometimes take several weeks, so it’s best to begin the process as early as possible.

CONSIDER CONTENTSuccessful stores feature more than just products, so it’s important to thinkabout the additional content of your store sooner rather than later, as it can taketime to put together great copy for your returns policy, store history and AboutUs page etc. In addition, for some content such as your terms and conditions ofsale or your site’s privacy policy, you may need help from your solicitor or abusiness development agency.

MAKE DATA DECISIONSTo put together a clear structure for your new store, your e-commerce providerwill need to know what type of products you’ll be selling and how they can bebroken down into sub-departments, and roughly how many products you’ll haveavailable to buy. Also, you’ll need to know how you plan on adding product datato your store (manually, or via spread sheet import or Epos integration)

SIZE UP YOUR COMPETITIONIt’s useful to do market research and look at potential competitors selling online, and make note of their pricing, approach and aesthetic so you can usethe information to inform how you will – or won’t – do things with your ownonline store.

CONSIDER PROMOTIONS AND MARKETINGLike any retail business, merely existing isn’t enough to attract customers. It’sessential that you think about what promotions and incentives you’ll offer, andhow you will market your business on an ongoing basis once it’s launched.

PICK THE RIGHT PROVIDERHundreds of retailers lose a huge amount of time and money on their onlinestores because they don’t carry out due diligence when choosing an e-commerce provider.

and the till in the warehouse just to bedifferent, so why would you do that online?There are certain industry standards thatcustomers expect and are used to.”

Johnson advises retailers to thinkcarefully about the design of their webpresence and the image it portrays about thebusiness. “Online users will make anassumption about the quality of your onlinestore within three to five seconds of clickingon your site, so you have to ensure that youpresent a trustworthy and professionalenvironment,” he says. “So think about goodproduct presentation and photography, theamount of product available and how youmerchandise it.

“A lot of independents also get it wrongby wasting much of their homepage ontalking about their bricks-and-mortar storeinstead of a strong product presentation,”Johnson continues. “By all means put apicture of your store on the ‘contacts’ page toadd credibility to your operation, but don’t betempted to waste the homepage on it.”

Ultimately, the success of an e-commercearm depends on many factors, but Johnsonadvocates that, if done properly, it is aninvestment that is set to enhance a businessand put it on a good footing for future growth,as e-commerce continues to rise. And withmobile commerce accelerating the onlinemarketplace even further, he recommendsthat retailers also think about the futuredevelopment potential of their sites.

“Mobile technology is the key driver of thefuture; between 30 and 50 per cent ofclothing websites generate their trafficthrough mobile devices. On some sites it’s asmuch as 70 per cent, especially where it’sbacked by a strong social-media campaign,because people spend hours on their phonesand tablets on social media,” says Johnson.“So if you’re making an investment in awebsite, it’s worth thinking about futureproofing it for the mobile customer also.”

Responsive design – where the siterecognises whether it’s being viewed on adesktop, tablet or mobile device and adaptsthe viewing experience accordingly – may bethe buzzword here, but Johnson says that thisis often costly, and that more budget-friendlyalternatives do exist. “Responsive design isquite expensive, but if you’re on a budget, wenormally recommend to build your websiteand include a mobile site, so both arecovered,” he says. “It is a good compromise,and a lot cheaper to implement.”

Complex as the world of e-commercemay be, Johnson is convinced that it’s theonly way to go for any business wanting tosurvive and thrive. “The future is definitelyonline – that’s a reality,” he says. “If storesdon’t adapt, they will be left behind, whetheryou like it or not. A new generation ofconsumer is coming through that has grownup with the internet and mobile devices, andthis will continue to drive and shape the retailsector.”

For more information and further tips and advice on all things e-commerce, call Visualsoft on 01642 633604, email [email protected] or visitwww.visualsoft.co.uk.

The e-commerce start-up guide by Visualsoft

CASE STUDIES | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 56

How long have you hadyour transactionalwebsite? Nine years.

What level ofinvestment did you make? Initially quite a lot. Iinvested £4,000,which I found out laterwas more than Ineeded to pay. Justover a year ago I had tochange the website because the platform it was on no longer existed.I revamped it to its current format.

Is the e-commerce arm of your business growing?It is definitely growing. I’ve started getting enquiries from potentialcustomers in Bristol (I’m based in Cardiff) and I think that’s down tothem coming across the store online. The ease of browsing onlineand social media has hopefully had an impact on business. I have aboard up in-store with my social-media links on, so customers cansee the information while they are browsing. I also have businesscards with the information on, too.

What percentage of your business do you envisage will be doneonline compared to in-store over the next few years?At the moment, it is a small percentage. And while I am activelymarketing my store online, I don’t want it to take off massively as Ilike the customer experience.

How important is your transactional website during the peak Back To School selling period?Last year it was very busy, and I think it was partly due to changes Imade to the website – last year was the first year customers could setup a payment plan online. I have always provided my customers withthat option, but taking it online opened up my store to morecustomers. This year, I’ve had lots of orders and reservations usingthe online service. Our delivery and payment options are also flexible.We can deliver to home or school and deliver for free within the area.

Do parents expect to buy school uniform online as well as in-storenowadays?I think so. There is more choice and availability online. If you want aspecific colour or embroidery service, the variety online is vast. It’sthe way of the world now. When people get home from a long day,the internet is there and they can browse without leaving the house.However, I still find I get a lot from my repeat customers – theygenerally know what they want and the sizes they need.

How long have you hadyour transactionalwebsite? Six years.

What level ofinvestment did you make? I’m unsure of the exactamount. It is ongoing,so we contributemoney to the site asand when we need to.

Is the e-commerce arm of your business growing?As we are not on social media sites, we try to focus on updatingthe website as often as possible. We don’t have a dedicated personworking on the website, or on the marketing side of things, so wejust contribute time to the site when we need to. We don’t have asmuch time as we would like to focus on the online side of thebusiness because we are a small shop and a small team, but we domake sure to advertise any offers on the website and that drivessales towards the store and online.

What percentage of your business do you envisage will be doneonline compared to in-store over the next few years?I think the majority of our trade will remain in-store. Ourcustomers like the hands-on approach – they like to try things on,get the size right and feel it in their hands – and you don’t get thatonline. Also, I think that people don’t always know what they need.Our online service cuts the queues down – which can be a goodthing during the Back To School period because it gets very busy –but I still think the majority of people like to come to the shop.

How important is your transactional website during the peakBack To School selling period?It is important because the website is the first landing point formost customers. They can check out any news and informationabout the store online, and have the option to purchase on there ifthey want to avoid the queues at the shop, too.

Do parents expect to be able to buy school uniform online as wellas in-store nowadays?Yes, there is definitely an expectation.

CASE STUDIES | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 57

How long have you hadyour transactionalwebsite? Since April 2012.

What level ofinvestment did you make? I went to a very goodlocal IT expert anddiscussed myrequirements. Thebuilding of the sitecost me around£2,500. Apart from the financial cost, I invested a huge amount of my time taking the photos – or requesting photos from mysuppliers – writing product copy and categorising each product. This process took a couple of months to complete; there was quite a bit of time spent working with the IT expert and my onlinepayment provider, too.

Is the e-commerce arm of your business growing? Yes, certainly. Initially I was naive and expected overnight success. Itdoesn’t work like that. You have to continually push forward, get yourname out there and invest time in getting to know your market andthe internet. I use Twitter a lot and would encourage any independentto use it as a tool to grow their business. There are some great localnetworking groups on Twitter that support small businesses and, ifyou use them, it helps to get your Google ranking up. The higheryour ranking, the more chance you have of internet users seeingyour website. I also use Facebook. It’s linked to my Twitter account soany photos I post or comments I make go to both my Twitter andFacebook feeds. This is the future and we need to embrace it.

What percentage of your business do you envisage will be doneonline compared to in-store over the next few years? There is no getting away from it. Many shoppers still like to see andfeel a product before they buy. My business head tells me that thefuture will see more business done online than walking through theshop door, so I would say 65 per cent internet and 35 per cent walk-in. The reasons for this are shortage of time for parents,inadequate parking and the general demise of the high street. Asthe price of rent continues to increase, why wouldn’t we grow ourinternet businesses and leave the high street behind? Personally, Ienjoy talking to my customers and get a large number ringing oremailing me for advice on sizes and so on. I encourage them to lookat my website, order via the site and have the item delivered to theirhome or the store. They appreciate the service; service is everything.

How important is your transactional website during the peak Back To School selling period?It is the busiest time for any school uniform business, and mywebsite increases the number of satisfied customers. I like mycustomers to be delighted with the service they’ve received, whetherit’s via the internet or in-store. I can also take orders and paymentsover the phone. I find this option is popular with some of the localparents. Back To School is a pretty scary time for parents, childrenand retailers. The more you have to offer parents by way of obtaininguniform, the better. If those ways are seamless and stress-free, theykeep coming back year after year – and they tell their friends, too!

Do parents expect to also be able to buy school uniform online aswell as in-store nowadays?Most of my walk-in customers are surprised when I tell them I havean online shop. I think it’s important for the future to keepreminding them that I do. Also, you can display an awful lot moreproducts online than you can in a small shop, so it improves yourchance of a sale. Currently, I don’t think parents or schools expectyou to have an online offering, but why wouldn’t you? If you have thestock, why not show it to millions of people rather than the selectedones who visit your shop?

How long have you hadyour transactionalwebsite? We’ve had the new sitefor just over a year.Before that, we had abasic site for aroundfive years.

What level ofinvestment did you make? I haven’t made anyinvestment to thesite – someone I know set it up for me.

Is the e-commerce arm of your business growing?It’s constantly growing. In terms of driving the growth, we have anewsletter that goes out to our customers via email. We also sendemails offering discounts in the summer.

What percentage of your business do you envisage will be doneonline, compared to in-store, over the next few years?I’m not sure in terms of percentage, although it is increasing everyyear. We find that there are lots more people buying and browsingonline now.

How important is your transactional website during the peak Back To School selling period?It is very important. We usually have queues out the door during Back To School, so our online service comes in useful around thistime. Our customers can reserve products online and have themdelivered to the store. We have a separate queue for people collectingordered items, so that helps a lot in the busy periods.

Do parents expect to also be able to buy school uniform online aswell as in-store nowadays?Yes, there is definitely an expectation there. The retail industry haschanged since we first started the business. When we started out,the idea of having a transactional website was unheard of. In a shortspace of time the retail industry, and the way our customers buy ourproducts, has changed.

REGATTA. FOR EVERY ADVENTURE.

For trade enquiries and for the new AW14 brochure, call 0844 811 2322

www.regatta.com

cwb88 Main Document_Layout 1 12/06/2014 12:27 Page 58

c

DIRECTORY | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 59

A: ABC123Me 020 7373 9792 www.abc123me.com • Aden + Anais 020 7801 6279 www.adenandanais.co.uk • AliOli Kids 020 3286 1451www.aliolikids.com • Anny Who www.annywho.de B: Babine 0034 954828159 www.babinebebe.es • Bejaks 07856 90999www.bejaks.com • Billybandit 020 8964 8605 www.groupecwf.com • Bogs 0131 317 0200 • Brand Stable www.brand-stable.comC: Chlo Chlo 07730 668167 www.chlochlo.co.uk • Churchill 01782 577566www.churchillchina.biz • ColourMe Wellies 07946 248389 www.elrhey.com D: Dainty Dizzy 07815 146313 www.daintydizzy.co.uk • David Luke 0161 272 7474 www.davidluke.com • Dot 0035 1912345251 www.dot-baby.co.uk E: Early Days 0116 271 6944 www.earlydays.ltd.uk • Eggnogg 0117 9277747 www.eggnogg.co.uk • Elizabeth Hurley Beach 020 7795 1390www.elizabethhurley.com • Epicurean 01590 689161www.epicureaneurope.co.uk F: Frugi 01326 572828 www.welovefrugi.com G: Gnu Brand (Lemon Loves Lime & Lemon Loves Layette) 0016302607885, www.lemonloveslime.com • Green Pioneer 01380 859600www.greenpioneer.co.ukH: Hatley 0015 142728444 www.hatleynature.com • Holly & Beau 01328 830820 www.hollyandbeau.comI: I Love Gorgeous 01748 822055 www.ilovegorgeous.co.uk J: JimJamz 01827 881466 www.jimjamz-gifts.co.uk K: Karen Brost London 07739 580932 www.karenbrostlondon.comL: La Loi 020 7275 9533 www.laloi.co.uk • La Marelle 0161 900 2409www.charvinjames.co.uk • La Pitchoune 07854 007887www.lapitchoune.com • Lazy Francis 07525 936058 www.lazyfrancis.com •Le Queue du Chat 01832 776588 www.laqueueduchat.com • Lilly + Sid07789 397092 www.lillyandsid.com • Littlechook 07710 168935www.littlechook.co.uk • Little Name www.littlenamedesign.com • Lola Myer07748 117977 www.lolamyer.com • Long Wave Apparel 020 7622 5532www.longwaveapparel.co.uk • Love Henry 0061 0428336894www.lovehenry.com • Lucas Frank 0870 050 2580 www.lucasfrank.com •Lucky Industry 0081 585453131 www.lucky-baby.co.jp • Lucy Peach Slice07798 771739 www.lucypeachslice.com • Luluzulu 01890 771298www.luluzulu.co.uk M:MerryGoRoundUk 01295 810008 www.merrygorounduk.co.uk • Milkand Biscuits 0086 15901660226 www.milkandbiscuits.com • Minimondoswww.minimondos.com • Molo 07718 987756 www.molo-kids.com N: Nature Zoo 0045 29723829 www.naturezoo.dk • Nogaravin 0048502948159 www.nogaravin.com • No Sweet www.rhubarbrepublik.comO: Oil & Water 0012 036561970 www.oilandwater.comP: Pigeon 01865 379230 www.pigeonorganics.com • Pink Lining / PL Child 020 7034 0035 www.pinklining.com • Pipi Rabbit 00358505016198 www.pipirabbit.com • Pippo 0191 246 1474www.pippofootwear.com • Pixie Toes www.pixietoeshoes.com • PlatypusAustralia 0061 414294141 www.platypusaustralia.com • Plumeti Rain0034 658113646 www.plumetirain.com • Ponytail 0049 815222768551www.ponytailshop.net Q: Question Everything 07815 145459 www.questioneverything.comR: Rachel Riley, 020 7935 7007, www.rachelriley.co.uk • Red Urchin 07952344807 www.redurchin.co.uk • Rockahula Kids 07855 755082www.rockahulakids.com • Rockley Cove 07970 707918www.rockleycove.co.uk • RoRo 0035 46638585 www.rorocare.com •Rowlinson Knitwear 0161 477 7791 www.rowlinson-knitwear.com S: Sarah Elwick Knitwear 07779 173388 www.sarahelwick.com • SheaMooti 020 7754 5440 www.sheamooti.com • Silks 07767 745079www.silkslondon.com • Skip Hop 01293 774924 www.maguari.com •Splash About 01647 440570 www.splashabout.com • Star51 07532033253 • Starchild 01530 264254 www.starchildshoes.co.uk • Sture &Lisa 01832 776588 www.stureolisa.se • Stylesight 020 7613 6280www.stylesight.com • Sunuva 020 7286 3939 www.sunuva.com T: Tails and Tales www.tailsandtales.co,uk • The Bright Company 07795854862 www.thebrightcompanyonline.com • Tiny She www.tinyshe.com •Toby Tiger 01903 766777 www.tobytiger.com V: Velveteen www.velveteenclothing.com • Villervalla 07725 038789www.impkids.co.ukW:Wedoble 0035 1253480200 www.wedoble.comZ: Zippysuit 01625 540249 www.zippysuit.com

DIRECTORY | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 60

ACCESSORIES

BABY & KIDS SHOES

• Soft Leather Shoes• Handmade in England• No Minimum Order

Tel: 01509 817600www.starchildshoes.co.uk

www.unicol-schoolwear.co.ukTel: 0161 480 8582

[email protected]

School Ties & Accessories

W I L L I A M T U R N E R & S O N

Schoolwear Accessories

i sss

O NO N

&&&&&&SSScAAAAccc

occceeessssoooo

irreiieeess

&&&&sieieie&

ieA rrre

s s

rssossossoie

ssoeeel l T T T T

ecccooo

T

ccccooocAAAhhoAcchh &i s s s T

S OO N

s ieieie & &

iel Tl Tl Tl TE E R

l Th oooST U R R N N N

ohohohoM M

hoSScScSc L L I A A

ScWW I L O NSSSU R N E R & U R N E R & U R N E R & TTTI L L I A M I L L I A M I L L I A M WWW

NN

&&&&&&N

&N

l sSchooo weeaar Acccessor eess

.uk.cowilliam-turnerr.co@sales 0161 480 8582:: 0161 480 8582elTTel

.uk.coearr.cow.unicol-schoolwww

ieierrssossoeeccccr Ar Aweaweallh oohohoSScSc

.uk

SCHOOLWEAR

SCHOOL TIES

ACCESSORIES CARRIER BAGS SCHOOLWEAR

PROMOTION | WWW.CWB-ONLINE.CO.UK

June/July 2014 - 61

Showrooms will be held in Leeds, Manchester andLondon for further info contact Bib SohelTel 07850 754 853email [email protected], FORE!! AXEL AND HUDSON, LEMMI,BEBE BY MINIHAHA, DARCY BROWN,SUGARLOAF KIDS, MINI VANILLA, MINI ZZZA diverse selection of highly desirable brands for UKindependents and stores from baby to 16yrs.European distributor for Fore!! Axel and Hudson.

NORTH EAST

Weldon Agencies, Southport, MerseysideTel: 01704 576033 Email: [email protected],[email protected] & FUN, LE CHIC, DEUX PAR DEUX, NO NO,BOBOLI, FOQUE, SARDON, MOOD STREETEstablished for over 25 years, two generations, coveringall areas of the UK. Representing leading brands fromEurope and Canada, catering for boys and girls 0 to 16years. Styling from contemporary to traditional.

NORTH WEST

The Old Barn, Shurnhold Farm Business Park, Bath Road, Melksham, Wiltshire SN12 8DFTel: 01225 700699 Mobile: 07785 290154Email: [email protected]: www.vanhuizen.co.uk www.oililybag.co.ukMIM-PI, PAGLIE

SOUTH WEST

5 Evelyn Grove, Ealing, London, W5 3QGTel: 0208 992 0552 Mobile: 07860 230918Fax: 020 8993 6568Email: [email protected]: www.minizzz.comCATYA (IT), MINIZZZManufacturers’ and Distributors’ Agent - Northernand Southern Home Counties, including LondonPostal districts. NCWA and APSA member.

Bizspace Business Centre, Unit 203, 4-6 WadsworthRoad, Perivale, Middlesex UB6 7JJTel: 020 8567 2384 Mobile: 07971 190446Fax: 0800 007 3359Email: [email protected] SHOES, FALKE & BURLINGTON SOCKSAND TIGHTS, GIESSWEIN HOME SHOESCovering the whole of the UK with London basedshowroom and offices.

19 Addison Grove, Chiswick, W4 1 EP Tel: 078 5550 9069 Fax: 02081816458Email: [email protected]@breitensteins.comANGULUS AND BOBUX SHOES, CLOTHES FROMCHRISTINA ROHDE, MILIBE, VER DE TERRE, FUB CHILDREN’S WEARAn agency representing classic, stylish andcontemporary Danish children’s clothing and shoebrands. Plus the best baby shoes from New Zealand.

Unit H7 & H7a, Capital House, 2 Michael Road, London SW6 2ADTel: 0207 348 7316 Email: [email protected]: www.solobi.co.ukMINI A TURE, TOFFEE MOON, LILLE BARN, AYA NAYASoLoBi represents modern high quality children’sbrands with a playful attitude and sharp attention todetail. Offers very good and transparent service.

SOUTH EAST

Unit 1, First Floor, Paragon Works, Wilsthorpe Road,Long Eaton, Nottingham NG10 3JW. Tel: 07967560633 Email: [email protected]: www.vanhuizenagencies.co.ukOILILY CHILDRENSWEAR, ROOM SEVENCHILDRENSWEAR, PERSNICKETY CHILDRENSWEARROOM SEVEN KIDS INTERIORS, BEDDINGHOUSE KIDS BEDDINGVan Huizen Agencies is a young, fresh and vibrantagency, for the more discerning retailer requiringbeautiful and unique collections.

MIDLANDS

40 Bedford Street, Belfast BT2 7FFTel: 0044 28 90236330 Fax: 0044 28 90236330Email: [email protected], KANZ, LILLY & SID, HATLEY,LOFFF, STEIFF, STARDUST FIRST COMMUNIONDRESSES, FIRST OCCASION CHRISTENINGWEAR, TORRES DRESSESHigh quality children’s fashions for babies, boys andgirls up to 14 years - specialising in occasionwear.Showrooms in Belfast, Dublin, Cork & Limerick.

IRELAND

Roccapina, 8 Pembroke Close, Thrapston, Northants, NN14 4XJTel: 01832 776588 Fax: 01832 730188Email: [email protected] www.roccapina.co.ukLA QUEUE DU CHAT, BABINÉ BB, STURE&LISA,LEMON LOVES LIME, LOLLIPOP TWIRL,LEMON LOVES LAYETTE, GNU BRANDAgency representing high quality Internationalbrands offering classic, colourful and chic collectionsfor ages 0-14 years. Covering the whole of the UK.

cwb88 Main Document_Layout 1 12/06/2014 12:19 Page 64

CWB Schoolwear

Documents

Transcript of CWB Schoolwear