Public relations, representationand marketing consulting

www.comunicacioniberoamericana.com

To achieve our clients objectives we offer the following services:

* Strategic communication consulting

* Research, studies and analyses

* Communications strategy design

* Communications plan implementation

* Public relations and public affairs campaigns

* Marketing communications

* Media relations

* Crisis communications

* Support for public biddings or tenders

* Representation of corporations and institutions

* Design and production

* Foreign trade and international promotion

Comunicacion Iberoamericana is a global public relations, representation and marketing consulting firm with more than 10 years of experience. We focus on the design and execution of communication and marketing strategies in Europe and America.

“Our mission is to create and change perceptions in order to achieve business objectives, through a high-performance, quality-oriented, personalized service.”

Our MissionOur mission is to create and change perceptions in order to achieve business objectives, through a high-performance, quality-oriented, personalized service.

Our VisionWe work to provide greater certainty to our clients regarding their strategic communicational management, through a wide experience in the following fields: business, finance, tourism and government, both in Europe and America.

Our business philosophy:* To advise our clients based in our experience and expertise

* To develop a unique work methodology

* To focus on customer service and develop a personal relationship with our clients

* To promote a multicultural, multilingual team including consultants from a variety of

disciplines and nationalities

* To provide integral communications solutions, tailored specifically for each client

* To develop long term relationships with our clients

Comunicación Iberoamericana currently manages public relation andstrategic communication accounts in:

Spain France Argentina

Italy Mexico Germany

United States United Kingdom Chile

Comunicación Iberoamericana is a global consultant group with operating capacity through our own offices and a solid international network of partners that allows us to provide strategic attention to our clients in Europe, North America and Latin America.

“We have broad experience in the fields of business, finances, tourism and government in both Europe and America.”

ClientsComunicacion Iberoamericana has provided services to clients from very diverse fields and sectors. We cater to the communication needs of institutions from areas such as tourism, finance, education, real estate, technology, strategy and public management.

The Mexico Tourism Board is the organiza-tion entrusted to coordinate, design and de-velop the national and international strate-gies for tourism promotion of Mexico, with active participation of stakeholders in the industry.

Strategic consultancy, crisis commu-nications, media relations, training, public relations and media material production in Mexico, Canada, United Kingdom, France and Italy.

www.visitmexico.com

Clients

The Argentine Tourism Board promotes and develops the implementation of activities for national and international tourism promo-tion, economic development with social inclu-sion and conservation of the national touristic patrimony.

Strategic consultancy, media relations, public relations and event planning.

www.turismo.gov.ar

Oliver Wyman Consulting, consisting of more than 2500 professionals in more than 40 cit-ies around the world, is the global leader in management and consulting. It combines a deep knowledge of the industry with specific expertise in strategy, operations, risk man-agement, organizational transformation and leadership development.

Strategic consultancy, crisis commu-nication, media relations and public relations.

www.oliverwyman.com

KROLL is the world’s leading risk management consulting company. It specializes in reducing risk, solving problems and taking advantage of opportunities through a range of services such as research and intelligence, prevention of money laundering, businesses restructur-ing, security and crisis management, elec-tronic intelligence, professional background checks and forensic financial services.

Strategic consultancy, media rela-tions, training and public relations.

www.kroll.com

Clients

The National Board of Elections of Peru con-trols the legality of the electoral process, ref-erendum and other public affairs questions, thus guaranteeing respect for the will of the people, at the same time certifying electoral results and granting the corresponding cre-dentials to the President, Congress, regional and local authorities.

Strategic consultancy, crisis communi-cations, media relations, training.

www.jne.gov.pe

Grupo SM is an independent Spanish pub-lishing house with a leading presence in the Latin American text book industry, as well as in children and youth literature.

Strategic consultancy, media relations and professional relations.

www.grupo-sm.com

Safe Democracy Foundation provides in-novative ideas and solutions to the world’s most pressing events, based on its firm com-mitment to a just, transparent and secure democracy for all.

http://english.safe-democracy.org/

Spain’s Ministry of Education and Science is the Government’s office in charge of generat-ing and implementing procedures regarding education, science and technology, universi-ties and sports.

Design and production of communication materials.

www.mec.es

Clients

Event planning, press office and media relations.

Litvinenko Justice Foundation follows the murder of Alexander Litvinenko in London. It aims to ensure that these crimes are thor-oughly investigated and that those who planned and committed them are identified and brought to justice. It will also campaigns to ensure that this murder is not forgotten by the governments.

Media relations, public relations.

www.litvinenko.org.uk

The Barcelona Design Group comprises a pro-fessional team with more than 10 years expe-rience in the real estate market (mediation, promotions - construction and temporary home rentals).

Strategic consultancy and public relations.

www.desigbarcelona.com

DYPSA is a company with more than 35 years of experience in the construction and the in-tegral development of real estate in Argen-tina and Latin America. DYPSA has developed top class residences in Puerto Madero, Bue-nos Aires, which symbolize a new concept of lifestyle. They have offices in Madrid and Barcelona.

www.dypsainternational.com

The IPCVA (Argentinean Institute for Bovine Meat Promotion) is focused on increasing and consolidating Argentine bovine products, supported by the historical tradition of this product and the prestige gained in the inter-national market.

Strategic consultancy, media relations, marketing communication and public relations.

www.ipcva.com.ar

Clients

Strategic consultancy, media relations, marketing communications and public relations.

Founded in 2001 by the most important promoters of the local real state sector, the CEDU (Chamber of Argentinean Urban En-trepreneurs), contributes to the sustainable development and permanent professional-ization of real state sector in Argentina.

Strategic consultancy, media relations, marketing communication and public relations.

http://www.cedu.com.ar

The Acqua project in Uruguay is an outstand-ing building of 34 apartments designed by the well-known architect Rafael Viñoly. It is an architectural jewel for its innovative de-sign and will become an icon of real state in Punta del Este.

Strategic consultancy, media relations, marketing communication and public relations.

http://www.acqua.com.uy

CYBEX is a pioneer consultant company in digital forensic services. It leads the man-agement of electronic evidence and corpo-rative forensic risks in virtual scenarios. Cy-bex offers services in Forensics & Litigation, Forensics & Risk y Forensics & Technology and delivers professional training services.

Strategic consultancy, media relations, marketing communication, production of communication materials, public relations.

www.cybex.es

Clients

The World Tourism Organization (UNWTO/OMT) is a specialized agency of the United Nations and the leading international organi-zation in the field of tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how.

Comunicación Iberoamericana is an affiliate member of the WTO.

Presentation of worldwide tourism statistics 2008.

www.unwto.org

Santa Bárbara Airlines is a Venezuelan airline with more than 10 years of experience that launched operations in Spain during the year 2002.

It currently operates in the Madrid and Te-nerife airports.

Media relations, marketing commu-nication and public relations.

www.sbairlines.com

Tequilas de la Doña is a Mexican company dedicated to the design, manufacture, distri-bution and commercialization of wines and liquors in Mexico and worldwide.

www.tequilasdeladona.com

Strategic consultancy, media relations, marketing communication and public relations.

The Spanish Institute of Foreign Trade (ICEX) provides services to Spanish companies in order to encourage and ease their interna-tional expansion.

Media Relations, event management, market communication and Public Relations.

www.icex.es

Sonico.com is a virtual tool that allows us-ers to share information, photos, videos and messages as well as to interact with friends and known people in a safe, organized and fun way.

Media relations, marketing communication and public relations.

www.sonico.com

Clients

The National Housing Commission is the fed-eral body responsible of coordinating advo-cacy for housing. It aims towards the fulfill-ment of the objectives and goals set by the Federal Government in housing, as stated in the National Shelter Program 2007-2012: To-wards a sustainable housing development.

Media Relations, event management, market communication and Public Relations.

www.conafovi.gob.mx

“Vinos de España” – Wines of Spain - is a brand created by ICEX to group up the pro-motion activities related to the export of Spanish wine.

www.winesfromspain.com

Media Relations, event management, market communication and Public Relations.

Founded in 2000, Argentinean Airlines is the leading air transport company of the country. Its goal is to provide top passenger and cargo services to important destinations within the borders of Argentina and worldwide.

Media Relations, event manage-ment, market communication and Public Relations in Mexico.

www.aerolineas.com.ar

Situated in Pastrana, a little town in the Span-ish countryside, the Rural Spa invites its visi-tors to recline and relax.

Media Relations, event manage-ment, market communication and Public Relations.

www.sparural.com

Clients

Founded in 1992, Imaginarium is today the best valued toy store in the world. It has made a name for itself through its own brand of products combining games, education, fun, imagination and creativity.

Media Relations, event manage-ment, market communication and Public Relations.

www.imaginarium.es

Founded in 1986, FAMO gathers Spanish manufacturers of office furniture. It is a non profit organization created by the manufac-turers themselves and it strives for the pro-tection of their rights and interests.

www.famo.es

Media Relations and event management.

ProMexico is the federal Government organ-ism that coordinates the strategies to pro-mote Mexico in the international economy. It provides support for exporters and imple-ments actions to attract foreign investors.

Market research.

www.promexico.gob.mx

Clients

Three five star hotels in Argentina, that have become a standard of luxury and exclusivity in the hotel industry. Their complete offer greatly satisfies all the needs of business and pleasure guests.

Media Relations and event management

www.panamericano.travelwww.casalossauces.comwww.panamericanobariloche.com

The Argentinean Chamber of Entrepreneurs in Spain aims to improve the presence of Ar-gentinean corporations in Spain by provid-ing commercial and investment incentives. It also promotes Argentinean culture so that the national products are known all around the world.

Media and public relations

www.ceaes.com

Madrid’s Board of Tourism is an autonomous organism that welcomes tourists during their visit to the city. It’s main function is to manage the visitors experience, fulfilling expectations through excellent services and new touristic products that are attractive and effective.

www.esmadrid.com/patronato

Marketing event management

The Tourism Authority of Panamá is the Go-vernment agency that abroad promotes all the tourism activities the country has to offer. They are currently working on a master plan on sustainable tourism development, 2007-2020, and its offer is structured around seve-ral settled promotions: History and culture, ecotourism, sports and adventure, The City of Panamá, sun and beach, business and in-digenous groups.

Media relations, Public Relations and organisation of events.

www.atp.gob.pa

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ServicesAt Comunicacion Iberoamericana we identify our clients’ present and potential global business vision. Our experience and international network allows us to design and execute integral communication actions to position their brand or product. We create and change perceptions in order to achieve business objectives, through a high-performance, quality-oriented, personalized service.

Services

Strategic Consulting

* Strategic communications design

* Research, reports and studies

Planning

* Communication plans drafting

Management and Production

* Public relations campaigns

* Media relations

* Marketing communications

* Public affairs

* Crisis Communication

* Tenders and contests

* Training

* Design and Production of Communication Material

* Foreign Trade and International Promotion

Consultoríaestratégica

Gestión yejecución

Planificación

Media Relations

* Proactive generation of corporate, pro-duct and services news

* High performance results, in quality and quantity

* Drafting and writing of press notes and dossiers

* Press release support

* Press office management

* Creative development of press coverage opportunities

Public Affairs

* Lobbying with central, autonomous and municipal Administrations

* Public relations with chambers of com-merce and corporate associations

* Creation of allies and supporters networks

* Analysis and study of project viability

Strategic Consulting

* Creative and effective corporate commu-nications strategies

* Research, studies and reports, communi-cations audits and market research

* Strategic communications consulting: po-sitioning of the company, brand, executives, products and services

Research

* Image and positioning audits

* Qualitative and quantitative studies

* Competition studies

* Analysis of comparative product positio-ning

* Press coverage follow-up reports

* Creative and effective corporate commu-nication strategies design

* Study and report development: communi-cations and market research audits

* Communications strategies consulting: po-sitioning of the company, brand, executives, products and services

Public Relations

* PR program design

* Press conference organization and mana-gement

* Event organization (Fairs, conferences, congresses, meetings)

* Design of creative and effective strategies for corporate communication.

“We designed and implemented the strategy and campaign of public relations for tourism of several countries in Spain”

Marketing Communications

* Product launching, presentations and road shows

* Public relations consulting within the media

* Conference/event speaker training

* Marketing events

* Product positioning analysis and consulting

* Social Networks: Facebook, etc.

Crisis Management

* Crisis strategy defining

* Risk and scenario analysis

* Crisis handbook preparation

* Evaluation and interpretation of outcomes

* Crisis prevention

Tenders and contests

* Public presentation design

* Strategic partners search in Europe and Latin America

* Project promotion through communica-tions campaigns

* Lobbying campaigns

* Communications strategy design to en-hance product positioning before and after awarding

Training

* Spokespeople training

* Training for public appearances

* Crisis situation drills

* Collaboration agreements with universities

* Presentations to sales force, clients, media, etc.

Design And Production of communication materials

* Creative design and production of commu-nication materials

* Editorial design

* Multimedia production

* Website design

Foreign trade and international promotion

* Promotion campaigns

* Commercial missions

* Market surveys

* Participation in trade fairs

Services

“We train communications, spokespeople and crisis simulation teams”

Interview support

Press conference organization

Press management during fairs

Event management

Media and public relations Sponsorship management

At Comunicacion Iberoamericana we have extensive years of experience and many cases to back up our clients communication success. We have developed a unique methodology that together with our global network of strategic partners, allows us to contribute a complete vision of the communication and public relations scene, so we can position our clients at the top of their sectors.

Success Cases

Comunicacion Iberoamericana is the official Communication and Public Rela-tions agency of the Mexico Tourism Board in:

* Europe. 19 countries. (2006-07)

* Mexico, Canada, France, Italy, United Kingdom and its corresponding second-ary markets (07-09)

The value of the work lies essentially in the knowledge of the product we sell and the clear view we have of each market.

The actions taken place have been developed in five languages simultaneously and are divided in information, media relations, large promotional events, promotional opportunities, man-agement of critical issues and research.

In 2008, we managed the communications and press activities in over 70 international fairs and exhibitions, managed to take more than 1100 journalists on press travel and placed over 12000 newspapers articles from more than 19 countries with an advertising value of over 50 million Euros.

Comunicacion Iberoamericana has provided Mexico with a privileged presence in the media for the relevant markets, generating an annual audience of more than 520 million people in our operation markets, and thus a return on investment higher than ten points.

Success Cases

Public appearances management Design and production or virtual press material

Design and production of informative and promotional material Promotional opportunities

Press trips Fairs and events

We succeeded in placing Mexico as a magical destination for diverse media such as Travel Weekly (United Kingdom), El Viajero de El Pais (Spain), Le Figaro and Voyages d’Affairs (France), Toronto Star and Le Journal de Montreal (Canada) as well as the major print and electronic media in our country.

Rutas del Mundo Magazine,Spain

Golf Magazine,France

Success Cases

Virtual press room: Design and translation to five languages

Press kits: Design and production

Press kits: Design and production

The Ministry of Tourism of Argentina strives for the promotion and development of domestic and international tourism to Argentina, implementing national policy and commercial air navi-gation, exclusively related to the area of Tourism.

Comunicacion Iberoamericana has been the public relations agency of Argentina in the Iberian Market (Spain and Portugal) since 2005, managing the media image of the destination in the press and coordinating the participation in tourist fairs and exhibitions in Spain.

Only in 2009, Comunicacion Iberoamericana has placed more than 500 articles about Argen-tina in the Spanish press, with an advertising value worth over 15 million Euros.

Thanks to the efforts of Comunicacion Iberoamericana, the presence of Argentina as a destina-tion in FITUR 2008 has been the most successful of the past years, even receiving the award for Best Stand. Moreover, the presence of Diego Armando Maradona and the media impact caught the attention of hundreds of visitors

Success Cases

Awarding of the Best Stand in the category countries for the design and innovation of the activities that took place during those days.

Media coverage of the destination’s promotion during FITUR 2008

Success Cases

Diego BarcelóPresident

He has advised more than 30 major companies in Spain, the United States and Argentina, in corporate communications, marketing, public relations and lobbying. He has extensive experience in strategy development and implementation of corporate communications campaigns.Diego Barceló’s most recent projects are:

* Design of a communications strategy for an international consulting firm in Spain.

* Touristic promotion for and American country in more than 20 international markets

* Business communications for a State Communications Secretariat

* Product and services launch from the U.S. to Latin America

* Product positioning strategy in Spain and Portugal

* Redesign of a corporate communications strategy for an European publishing firm

* Crisis communications management for a South American airline in Europe

* Media relations for a Latin American Tourism Secretariat in Europe.

He is a PhD in Social Communications by the Universidad Austral. He studied Business Ad-ministration at the Universidad de Buenos Aires, post-graduate studies in Public Opinion and Media (FLACSO), Masters in Corporate Communications from the Universidad Austral, post-graduate studies in International Relations at the SEI (Madrid) and Masters in Informa-tion Society at the Universidad Pontificia de Salamanca. He also is a professor at the Jour-nalism School of the Universidad de Vitoria, at the Instituto Universtario Ortega y Gasset and at the Political Action Master of the Carolina Foundation. He is a member of the Inter-national Association of Business Communicators (IABC), PRSA and ADC DIRCOM.

Team

TeamComunicacion Iberoamericana has an interdisciplinary and international team, with highly trained professionals with global experience who are flexible, creative and committed to each and every one of our clients.

Francisca Castro AlmeyraVicepresident

She is Vicepresident and Administrative Director of Comunicacion Iberoamericana. She was founder and president of the Asociación Civil (NGO) “Toda la Mano”, collaborated with the Endeavor Foundation as Deputy Director and worked at Shackleton Agency. Her experience is focused on strategic planning; she has consulted for NGOs associated to CIPPEC in stra-tegic planning and coordinated the Real Madrid campaign in 2006. She graduated from the Universidad Católica Argentina as a Public Accountant and got a Masters degree in Political Action and Citizen Participation, Institutional Strengthening and Citizen Participation under the Rule of Law.

Verónica de los RiosAccount Executive

Veronica graduated from Law School at the Universidad Javeriana in Colombia, and has a Masters Degree in Political Action and Citizen Participation. She is currently working on her thesis to complete a Masters in Political and Institutional Communication and is a candidate for PhD in Government and Public Administration. She has worked as Media Consultant and Public Relations Manager for several private and public organizations in Colombia, Spain and the United States.

María Jesús MartínAccount Executive

She has a degree in Humanities by the University Carlos III of Madrid and a Masters in Adverti-sement and Corporate Communication from ESIC (Marketing and Business School) in Madrid. She began her career in Internal Communication and Public and International Relations wor-king for companies such as CEOE (the Spanish Confederation of Business Organizations), the Spanish Association of Consulting Firms, and multinationals such as Ikea. She currently lives in Mexico and works as Account Executive for Comunicacion Iberoamericana.

María José García Rodríguez Account Executive

She has a degree in Information Sciences (branch of Journalism) in the Universidad Pontificia of Salamanca and a Masters in Communication in Public and Politic Institutions at the Univer-sidad Complutense de Madrid. She began her career as an editor for local and national print and broadcast media.

Later she worked in the area of corporate communication where she dealt with customers from the tourism sector: hotel chains, touristic destinations, online travel agencies, fitness centers and wine tours. She has also produced several tourism related articles.

Miriam EckertAssociate Consultant

She has a degree in Linguistics, Economics and Cultural Studies with specialization in Latin Ameri-ca and Spain, from the Passau University in Germany, and also a degree in Intercultral Economics from the Universidad San Salvador in Buenos Aires, Argentina. She has journalistic experience and does freelance work for several media in Germany. During her years as a student she parti-cipated in projects in Argentina, Mexico and Mozambique, working as event coodinator, multi-media teacher and implementing an information netowrk for students and teachers in cultural projects. Her eagerness and motivation got her the Kemper Award and the ASA scholrship by InWent, Lufthansa Cargo, DAAD, ITB Berlin and UN-Millenium Villages. At Comunicación Ibero-americana she collaborated with the Mexico Tianguis and Promexico.

Diana Cecilia Torres ÁlvarezAssociate Consultant

She graduated in Organizational Communications from the Universidad Autonoma del Noreste in Mexico with specialized studies in Political Communications, and is a candidate to be Masters in Political and Institutional Communications at the Instituto Universitario Ortega y Gasset in Madrid, where she is also studying an Information Society PhD. She has collaborated with the European Research Centre about Mexican issues and has been a full time professor at the Uni-versidad Interamericana in Mexico, teaching journalism and organizational development.

Her experience as a journalist won her the Regional University Journalism Award in Coahuila, Mexico. She worked in media and public relations management for Mexican political parties. She was founder and director of institutional relations for Estrategia Comunicación e Imagen, a publishing and public image consultant. At Comunicacion Iberoamericana she has worked as PR coordinator for the Mexico Tourism Board in Europe and Canada, and she currently directs the research and analysis area at CCIBA.

Team

Isabella De Zan HatchAccount Assistant

She is currently studying Journalism at the European Design Institute-IED in Madrid. She has worked as organizer for several events in Panama City and has also collaborated in the promotion of Argentina as a destination working as hostess for the Board of Tourism office in Madrid. She is a usual collaborator of Comunicación Iberoamericana assisting in touristic projects and doing communication, marketng and public relations.

Lorena Velázquez AlejoAccount Executive

She graduated in Communication Sciences from the Universidad del Valle in Mexico, and has a diploma in Audiovisual Media From the Universidad Europea de Madrid (Villaviciosa, Spain). Lorena worked as Assistant Account Executive for AB Comunicacion Agencia RRPP, and has done collaborations as a radio newscaster for the show Vanguardia, as a reporter for the En-tretenimiento y Travesías portal, and as an editor for the e-magazine Carta de Mexico. She currently works as Account Executive for Comunicacion Iberoamericana.

Estíbaliz Maldonado MaldonadoAdministrative, Madrid Office

She holds a technical degree in Administration and Accounting. During her professional career she has worked in various sectors, such as renewable energies, health, trade, tourism, financial consul-tancy and multinationals.

Her experience is focused on corporate finance and fiscal management, complying with Interna-tional Accounting Standards (IAS). Her last experience before joining the team of Comunicacion Iberoamericana was at the accounting area of the Spanish hotel group Silken.

For more information contact:

SpainC/Velazquez 55, 5º C [28001]MadridPhone +34 915757121. Fax: +34915768032info@cciba.net

ArgentinaViamonte 752 Piso 4[C1053ABP]Buenos AiresPhone +54 11 5238 5510info@cciba.net

MéxicoEjercito Nacional Nº 418, 7º, Of. 729, [11570]Col. Chapultepec Morales, Del. Miguel HidalgoMéxico, DFPhone/Fax +52 55 1101 1776info@cciba.net

United States415, Madison Avenue, 15th, [10017]New York, NY, USA,Phone +1 646 673 8669info@cciba.net

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