social communicationCommunication plays a very important role

in the development of the Company in General, since it has to do with how

individuals interact and how they influence one upon the other. Communication is the "basic carrier of the social process". The

word communication comes from the Latin language, becomes the adjective

"Comunis" That means Common Latin word derived words also communal, community,

communion, among others.

It is the action and effect of communicating something or communicate.

The communication can be defined as a process by which an individual (sender) conveys to another (receiver)

certain information, through word or other

means (channel) with a purpose. This

communication involves reciprocity, in this

sense, it is necessary to observe the

communication process.

The importance is that the medium makes possible the

transmission or transportation of a

communication or message. In other words, no means of

communication would be possible to send and receive

messages. The message should be clear and understood by both

communicating otherwise not establish an "effective

communication". It has been given different names

to the way mass communication, which has

generated a discussion about the most appropriate name. The most common

are the Social Communication (the most

used), Mass Communication and Mass Communication.

Factors of the communication processFor communication to be effective it is

necessary that all the factors involved in the communicative act work perfectly. These are the necessary factors in the communication process: Explore the

diagram.The Social Media.

One of the most representative of human technological evolution is set in the

media, they have managed to evolve over time. In this way you can see the progress

in these media.

The social media are classified as: Print Media:

They are those whose content is represented by writing. Among them are the press, magazines, books, etc..

Sound Media:They are those that can be perceived through the ear. These include

radio and telephone. Visual Media:

They are those whose information is eminently iconic, ie make use of the image to build the message. Advertising is the area of communication

that makes greater use of this type of media, especially through fences. Audiovisual:

They are those whose messages are perceived simultaneously with the sight and hearing, as television and film.

Media multi-media:Are those media in which there is a fusion of all the elements of the

above means, that is, elements of sound, visual, written and visual, is configured with the presence of the Internet and the information

superhighway.

These media have a powerful influence in society are called mass media.

The most important are, no doubt, the press, radio and television.The press.

Voltaire said that journalism or written means existed in China since time

immemorial. However, its existence is outlined clearly in the Roman Empire, the comments and minutes drawn up in which not only appeared Edicts but society news,

events and rumors from the city. In the Renaissance appear notices, gazettes,

leaves and relationships that proliferated on the occasion of the commercial movement in cities and ports. In 1493 circulated in Europe several editions of a sheet entitled Discovery

of the New World by Columbus. In all that time, were occasional publications, as

published in Mexico in 1514 in connection with the earthquake in Guatemala City.

In America the first newspaper published in the eighteenth century. The

oldest is the Gazeta de Mexico and News of New Spain (1722), which

included news of various populations from all regions of Mexico, other cities in America and Europe. Henceforth various gazettes began appearing in America in Guatemala and Costa Rica in 1729, the

Journal of Lima in 1790, and many others.

The radio.Following the discoveries of

physicists Maxwell and Hertz and Marconi's inventions, broadcasting began to develop at the beginning of the century, and came to be a

universal system of communicating news, wirelessly. At first serves to navigation and the economy, and likewise, played a decisive role in

the First World War and the Russian Revolution. At present, and generally in all countries, its

function is the same: information, education, entertainment and

service to the community.

TVTelevision development arises from the need for a device that is also suitable for scanning images. It was in 1884 through the German inventor Paul Gottlieb Nipkow who created a device called the Nipkow disk. Was a flat, circular disk that was pierced by a series of small holes arranged in a spiral starting from the center.

By rotating the disc in front of the eye, the hole farthest from exploring a strip center in the top of the image and so on to explore the entire image. The mechanical nature of the disc could not give a good definition in the images, since it did not work with large sizes and speeds.

The Social Media in Venezuela.The emergence of media in the country is relatively

recent. In colonial times, the media were used to communicate coaching calls (messaging on foot or

horseback). The "modern" communication in Venezuela starts May 29, 1856 with the introduction of the electric telegraph, and whose first line was developed between Caracas and La Guaira. However, the first social media

ventures in Venezuela is the press, with the appearance of the Gaceta de Caracas, on October 24, 1808. After April 19, 1810, when they heard hints of freedom, comes a series of papers among which are The Weekly Caracas (1810-1811), The Patriot of Venezuela (1811-1812), the

Venezuelan Mercury (1811 ), The Advertiser of Venezuela (1811).

The June 27, 1818 Simon Bolivar publishes El Correo del Orinoco, which appeared in Angostura

(now Ciudad Bolívar), whose purpose was to defend and promote the cause of independence.

Throughout the nineteenth century many newspapers appeared, most of them periodicals

considered "political". From the diaries that currently exist in the country, which are rooted in

past centuries are Religion, spokesman for the Catholic Church, and founded in 1890. He is The

Universal, founded in 1909.

The radio or radio media.Surge in Venezuela in 1926, with the appearance of the

first radio station in Caracas, which was called Ayre, founded and directed by Colonel Arturo Santana. It was

closed by the government due 1928 political events featuring students of the Central University of Venezuela

against the dictator Juan Vicente Gómez. Later he founded the Broadcasting Caracas, whose first

transmission occurred remote from Henry Clay Square on December 9, 1930, and was founded by the American

Store. After the death of Gomez, there are new stations across the country. In 1940 he graduated the first

professional speakers. Currently operating around 175 commercial broadcasting stations, plus hundreds of

community radio stations across the country.

The television or television.Appears in Venezuela with the transmission of November 22, 1952, and which originated in

the plant of the National Television and Channel 5, owned by the Venezuelan state.

Later came the private or commercial broadcasters: Radio Caracas Televisión

(Channel 2) and Televisa (Channel 4, today Venevision). Similarly, the Corporacion

Venezolana de Television (CVTV) and Channel 8 (now Venezolana de Television), owned by

the state.

The media and the law.With the enactment of the Law on Social Responsibility in Radio and

Television, published in Official Gazette No. 38,081 of December 7, 2004, in the country starts a new stage in terms of regulation of communication spaces. The innovation of this law is set to establish social responsibility with entities and individuals who provide this service to the country, as

well as the adequacy of legislation with constitutional principles, the special legislation on child and adolescent and the Telecommunications

Act.

Among the highlights of this Act include: Classification of public and private services in the area of

communications, as set forth in Article 1 of the Law on Social Responsibility in Radio and Television.

      The clarification regarding the type of programs to be transmitted, ie, whether they are of cultural and educational,

informational, opinion, recreational or sports, or mixed.

      The qualifying elements present in the programs, including: the type of language used, the elements of health,

sex, and violence.

The regulation regarding the type of messages that are disseminated, with special reference to the times in which you can advertise these

posts: Schedule adult, any user, supervised, among others.

The demarcation of the spaces that can be used by the state for free, and that the media are required by law to give

The bodies competent to enforce the law

The establishment of the Social Responsibility Fund and the rates.

Sanctioning Administrative Procedure.The relevance of social media is simply

essential. Human society would not have reached its current level of complexity and development if he had not counted on the

powerful tools that knit and transport media social discourse, through which the

world has gone from being a sum of human groups separated by geography and culture

to a network of national realities of each country, which coincide and differ by the

global reach of the mass media.

entertainment

Gimenez Yorelys C.I:21.297.958Nºexp:HCO-

123.00.441Ramirez Bethania

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