Cranney McCabe Communications Folio

COMMUNICATION,THE FOUNDATIONOF CONNECTIVITYOur job is to connectyou with the audiencethat you want tocapture, and to turnthat audience into fansthat are passionateabout your brand.

This is always our goal, and though itmay sound simple it can be a difficultgoal to reach.

In order to achieve this, another of ourbeliefs is the rudder that steers us, andit has always led us true: we believethat communication is the foundationof connectivity, the true basis tostrategically cultivate and connect you

with your audience (who are yourfuture fans!) At Cranney & McCabeCommunications we strive to constructcommunication that is meaningful,rewarding, and complete – all the whilefocusing on clarity, effectiveness andrealistic delivery.

This small folio is only a tiny portionof the work that we do.

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Visually Communicating has playedan integral role in the evolution ofmankind. Image: Hands at the Cuevas de lasManos upon Río Pinturas, near thetown of Perito Moreno in Santa CruzProvince, Argentina.


A wine and champagne company

based in France, Cranney and

McCabe Communications have over

time developed the main branding

and logo for this company designing

all associated wine and champagne

sub brands for the products to be

marketed throughout the UK.


A cosmetic company specialising in

creams, fragrants and perfumes.

Cranney and McCabe

Communications design brief was

quite unique for this company,

PotterMoore secured a contract

with Macy’s in NewYork to supply a

top end line into their beauty

department - this brand once

completed was exclusive to and can

only be purchased in Macys.

IMAGE:IN-STORE PRINT AD PROPOSALAND POS


ACCELAWHITEcomplete brand design,Packaging Design andMarketing designs.This Company has a huge online

presence and sells a wide range of

Cosmetics particularly this brand of

Teeth Whitening . The Design brief

also included the design of all their

web panels for an online campaign.


This Club is one of the oldest

Football clubs in Ireland and has a

massive fan following, under a new

board they commissioned a full

rebrand of the club from the

bottom up. This included the new

Logo/Brand design, all professional

internal documentation, all media

and press images.

NEWRY CITY FOOTBALL CLUB RE-BRAND


EnchantedBrand DesignA unique collection of Jewellery

from irish renowned jeweller Jack

Murphy Jewellers - Irish was the

first part of the design brief to

incorporate the “ENCHANTED”

based on definition the device was

designed around the story of “the

Children of Lir” who where

transformed into four swans, an

enchanting irish myth.

The Typeface - ENCHANTED is a

classic serif based font tweaked to

make it unique to only the Brand.

The Brand, Logo and Device are all

mono in colour allowing ANY other

colour to be placed on top and also

allow it to be inverted on darker

print media formats. It is displayed

above in a “PURPLE” as requested.


GGD Global is the onlycompany from Irelandlicensed to build Irish Barsand Pubs around the world.The Company has been going

strong for over 40 years and boast

500 plus builds in many countries

including Switzerland, France,

Belgium, Russia, Dubia and the

United States to name but a few.

When they decided on a Re-brand

their logo was the first point of call,

Cranney and McCabe successfully

created the new brand and with

that are now responsible for the

entire Design and Marketing of

GGD GLOBAL - RE-BRAND

each and every pub / bar project

that comes on board.

Below: The “Dublin Irish Pub” Logo

in Russia. The “Trinity Irish Pub”

logo in Lugano, Kazan, France.

“O’Shannons Irish Sung” in Florida.

Cranney McCabe Communications Folio

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