8/2/2019 Beth McCabe - Facebook EdgeRank

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 AJOJQEP VL]PVL@QJRL 

Ev}jh =65=

Be`lmkkg Laol]edg 

Zk|} m}eda cep =(666(666 bedp( m|q `ced`lp e}l jq kdhz }le`clp emk|q 0=6(666 kb qcln

k}oedj`ehhz$ _ceq ojrlp;

Be`lmkkg |plp ed ehok}jqcn `ehhla Laol]edg qk bjhql} `kdqldq v}lpldqla qk |pl}p$ _cjhl dk kdlgdkwp qcl lse`q lu|eqjkd( wl ak gdkw wceq jdbh|ld`lp jq$ Qcjp VKR wjhh pckw ckw Laol]edgwk}gp( lsvhejd jqp }lheqjkdpcjv qk O}evc]edg( eda v}krjal pknl qjvp kd wceq zk| `ed ak qknesjnjyl zk|} k}oedj` }le`c$

 _CEQ JP LAOL]EDG;

Laol]edg jp qcl bk}n|he Be`lmkkg |plp qk alql}njdl ckw }lhlredq e vjl`l kb `kdqldq #nk}lql`cdj`ehhz9 ed KvldO}evc kmil`q* jp qk e |pl}$ Qcl cjocl} qceq kmil`q p`k}lp( qcl nk}l hjglhz jq jpqceq qcl |pl} wjhh pll jq jd cjp dlwp pq}len( Qj`gl}( k} ple}`c }lp|hqp$

Eq jqp pjnvhlpq( Laol]edg jp `eh`|heqla ep9

Ebbjdjqz s _ljocq s Qjnl Al`ez

]lehhz( qck|oc( jqʸp n|`c nk}l `knvhj`eqla qced qceq$

Ebbjdjqz

Be`lmkkg lreh|eqlp qcl }lheqjkdpcjv mlqwlld qcl |pl} eda qcl pk|}`l kb qcl `kdqldq jd u|lpqjkdqk `eh`|heql }lhlred`l$ Pez zk|} m}eda vkpqp e hjdg qk ed e}qj`hl kd qcl _ehh Pq}llq Ik|}deh  wlmpjql$ Cep qcl |pl} jdql}e`qla wjqc zk|} m}eda mlbk}l; Ckw kbqld aklp cl jdql}e`q wjqc zk|}m}eda; Cep cl `hj`gla qc}k|oc k} `knnldqla kd ed e}qj`hl b}kn qcl _ehh Pq}llq Ik|}deh jd qclvepq; Ak qcl b}jldap cl jdql}e`qp wjqc nkpq ehpk jdql}e`q wjqc zk|} m}eda eda qcjp qzvl kb `kdqldq;Ebbjdjqz |plp qcl pq}ldoqc kb qckpl }lheqjkdpcjvp qk nlep|}l v}kmemhl }lhlred`l qk qcl |pl}$

_ljocq

_ljocq cep qk ak wjqc ckw ldoeojdo qcl `kdqldq jqplhb jp$ Qcjp jp jdbh|ld`la mz Hjglp( pce}lp(`knnldqp( eda `hj`g.qc}k|ocp$ Qcl qzvl kb `kdqldq jp ehpk be`qk}la jdqk qcl ehok}jqcn$ Rjalkp(vckqkp( eda vkhhp e}l ojrld nk}l v}jk}jqz cl}l qced vhejd qlsq vkpqp$ Jb ebbjdjqz nlep|}lp ckw hjglhzjq jp qceq e |pl} wjhh bjda zk|} `kdqldq jdql}lpqjdo( wljocq nlep|}lp ckw hjglhz jq jp qceq cl wjhh bjdaqcjp pvl`jbj`  vkpq jdql}lpqjdo$

Oldl}ehhz( gllv jd njda qceq pce}lp e}l wk}qc qcl nkpq( bkhhkwla mz `knnldqp eda Hjglp( wjqcpjnvhz `hj`gjdo kd ed kmil`q `knjdo hepq$ Ed ldak}plnldq jp n|`c pq}kdol} jb pknlkdl }l.pce}lpzk|} `kdqldq wjqc cjp b}jldap qced i|pq `hj`gjdo kd Hjgl$

Qjnl Al`ez

Bjdehhz( qjnl al`ez aj`qeqlp qceq qcl b}lpclpq `kdqldq }jplp qk qcl qkv$ Zk|ʸ}l |dhjglhz qk pllpknlqcjdo pknlkdl vkpqla e wllg eok jd zk|} dlwp pq}len• eda bk} okka }lepkd9 jq ʸp kha

dlwp$ Qcl hkdol} e vkpq jp k|q jd qcl wk}ha( qcl hlpp }le`c jq wjhh cerl$ Hjglwjpl( qjnl al`ez ehpkevvhjlp qk ebbjdjqz$ Jb e |pl} |pla qk cerl e pq}kdo ebbjdjqz qk zk|} m}eda m|q cepd ʸq jdql}e`qla wjqc jqbk} nkdqcp( qceq }lheqjkdpcjv wjhh cerl al`ezla( eda Laol]edg wjhh p|bbl}$

8/2/2019 Beth McCabe - Facebook EdgeRank

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 AJOJQEP VL]PVL@QJRL 

Ev}jh =65=

Jqʸp Ehh Emk|q Zk|

Laol]edg re}jlp b}kn jdajrja|eh qk jdajrja|eh( eda jq jp mz dk nledp pqeqj`$ N|`c hjgl dk qwkvlkvhl wjhh olq qcl penl ple}`c }lp|hqp jd Okkohl( dk qwk vlkvhl ʸp dlwp pq}lenp wjhh ml jaldqj`eh$Qcl `kdqldq qceq pckwp |v jd zk|} dlwp pq}len jp oldl}ehhz qcl `kdqldq wjqc qcl cjoclpq }edg$Pqk}jlp vkpqla mz qcl b}jldap zk| jdql}e`q wjqc nkpq e}l hjglhz qk ml qcl kdlp qceq pckw |v`kdpjpqldqhz jd zk|} blla$ Pqk}jlp vkpqla mz qceq o|z zk| wldq qk o}eal p`ckkh wjqc eda cerld ʸqjdql}e`qla wjqc pjd`l zk| e``lvqla cjn ep e b}jlda e}l rl}z |dhjglhz qk lrl} q|}d |v jd zk|} blla•|dhlpp cl vkpqp pknlqcjdo }lehhz ldoeojdo( jd wcj`c `epl qcl v}kmemjhjqz oklp |v$

Pjnjhe}hz( pqk}jlp eda `kdqldq vkpqla mz m}edap zk| jdql}e`q wjqc kbqld e}l n|`c nk}l hjglhz qkpckw |v jd zk|} blla$ Qceq ehpk oklp bk} pqk}jlp qceq cerl e cjoc hlrlh kb ldoeolnldq$ Pjnvhzv|q( qcl nk}l pce}lp( `knnldqp( eda Hjglp( qcl nk}l }le`c$

CK_ EMK\Q O]EVC]EDG;

O}evc]edg jp Laol]edg bk} evvp$

_cld Be`lmkkg eddk|d`la qclj} dlw

KvldO}evc evvp( wcj`c ehhkw alrlhkvl}p qk`}leql `|pqkn e`qjkdp eda v|mhjpc hjocqwljocqpqk}jlp qk qcl Qjnlhjdl( qcl ehpk jdq}ka|`laO}evc]edg$ O}evc]edg mepj`ehhz qeglpLaol]edg eda evvhjlp jq qk qclpl dlwevvhj`eqjkdp$ Evvhj`eqjkdp zk| jdql}e`q wjqc}lo|he}hz wjhh cerl cjocl} }edg$ Qckpl zk|ʸrl|pla kd`l eda qcld emedakdla wjhh behh qk qclmkqqkn kb qcl clev$ Mepj`ehhz( O}evc]edgnlep|}lp ed evvʸp }lhlred`z qk zk|$

@kdpjal} qcl Pvkqjbz evv$ Jb J |pl Pvkqjbz kd e}lo|he} mepjp( J en nk}l hjglhz qk pll qcl e`qjrjqzqceq nz b}jldap e}l oldl}eqjdo wjqc qcl Pvkqjbzevv$ Jb J pqkv |pjdo jq( jq wjhh phkwhz ajpevvle}

b}kn nz dlwp blla eda Qj`gl}$

Pjnjhe}hz( jb nz `hkpl b}jldap #qcl kdlp J jdql}e`qwjqc nkpq* e}l ehh |pjdo pk`jeh }leal}p( nzebbjdjqz p`k}l bk} qckpl evvp wjhh ml cjocl} edaqclz wjhh pckw |v jd nz blla n|`c nk}l kbqld$ JbJʸn ehpk |pjdo pk`jeh }leal}p( qceq ebbjdjqz wjhh mlpq}ldoqcldla lrld b|}qcl}$

O}evc]edg ehpk ebbl`qp wcl}l ed evv behhp kdzk|} Qjnlhjdl$ Evvp wjqc qcl nkpq |pl wjhh mlbleq|}la jd mkslp eq qcl qkv kb qcl Qjnlhjdl( wjqcpqk}jlp eoo}loeqla qkolqcl} bk} |pl}p qk lepjhzlsvhk}l$

8/2/2019 Beth McCabe - Facebook EdgeRank

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 AJOJQEP VL]PVL@QJRL 

Ev}jh =65=

OLQ OKKA ]EDG

_cjhl jq jpdʸq vkppjmhl qk gdkw qcl lse`q Laol]edg #k} O}evc]edg* kb ed kmil`q( jq jp vkppjmhl qkjdbh|ld`l jq$

Epg U|lpqjkdp 

Hlqʸp be`l jq9 vlkvhl hkrl qk qehg emk|qqclnplhrlp$ Pk wcz dkq ce}dlpp qceq qk zk|}mldlbjq; ]lnlnml}( qcl wljocq kb ed kmil`q jpclerjhz jdbh|ld`la mz ldoeolnldq$ Mz epgjdou|lpqjkdp( zk|ʸ}l kvldjdo |v qcl bhkk} edajdrjqjdo ve}qj`jveqjkd b}kn zk|} e|ajld`l$ Gllv jqpjnvhl ‑ jqʸp e hkq hlpp lbbk}q qk }lpvkda wjqc ewk}a qced qk w}jql ed lppez$

Vkpq Vckqkp " Rjalkp 

N|hqjnlaje `kdqldq cep o}leql} wljocq qced i|pq qlsq( wjqc rjalkp `knjdo jd cjocl} qced vckqkp$_cjhl jq nez ml `knnkd pldpl( }lnlnml} qceq qcl vjqcjl} eda nk}l jdql}lpqjdo zk|} vckqkp edarjalkp e}l( qcl nk}l hjglhz vlkvhl e}l qk `hj`g Hjgl( k} pce}l wjqc qclj} b}jldap$ Ldoeolnldq jpglz$

Vkpq Oenlp " Q}jrje

Oenlp eda q}jrje ojrl zk|} e|ajld`l e wez qkpckw qclj} pne}qp eda jdql}e`q wjqc zk|} m}eda$Qcl nk}l jdql}lpqjdo e vjl`l kb q}jrje( qcl nk}lhjglhz e |pl} jp qk pce}l$ Dkq kdhz wjhh zk| hle}dnk}l emk|q zk|} e|ajld`l qc}k|oc qclj}}lpvkdplp( zk| ehpk nez wjd krl} qclj} b}jldap(ep wlhh$

V}krjal e @hle} @ehh qk E`qjkd 

Jb zk| wedq zk|} e|ajld`l qk ldoeol wjqc zk|}`kdqldq( qlhh qcln qk ak jq% Qcl}lʸp dkqcjdo w}kdowjqc epgjdo bkhgp qk Hjgl pknlqcjdo zk|ʸrlvkpqla k} pce}l jq wjqc qclj} b}jldap$ Qcl okeh jpbk} qcln qk ldoeol9 jd pknl `eplp( jq ʸp mlqql} qkepg jdpqlea kb i|pq ckvjdo bk} jq$

8/2/2019 Beth McCabe - Facebook EdgeRank

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 AJOJQEP VL]PVL@QJRL 

Ev}jh =65=

Ml Qjnlhz 

Nk}l eda nk}l( pk`jeh nlaje jp ml`knjdo e v}jne}z dlwp pk|}`l bk} nedz vlkvhl( eda jq ʸpjnvk}qedq qk gllv qcjp jd njda wjqc }lpvl`q qk qcl `kdqldq zk| ʸ}l `}leqjdo$ Oldl}eqjdo`kdrl}peqjkd e}k|da m|yy.wk}qcz qkvj`p jp e o}leq pq}eqloz( m|q }lnlnml} qk bjda e wez qk qjl jqme`g qk zk|} m}eda qk ojrl jq zk|} kwd pvjd$

]lpvkda 

Ldoeolnldq jp e qwk.wez pq}llq$ Qcl nk}l zk| jdql}e`q wjqc zk|} bedp( qcl nk}l qclz ʸhh wedq qkjdql}e`q wjqc zk|$ ]lpvkdajdo qk u|lpqjkdp k} `knnldqp qceq zk|} bedp jdjqjeql jp e o}leq wez qkgllv qcl `kdrl}peqjkd okjdo eda lpqemhjpc zk|} m}eda rkj`l$ Jq ʸp ehpk jnvk}qedq bk} nedeojdovl}`lvqjkd( lpvl`jehhz wcld jq `knlp qk }lpvkdajdo qk `knvhejdqp k} kqcl} dloeqjrl bllame`g$

\pl Be`lmkkg Kbbl}p

Bjdehhz( wcjhl qcl dlw Be`lmkkg Kbbl}p #jdhjdl `k|vkdp* cerl dkq zlq mlld wjalhz }khhla k|q(mepla kd mlqe qlpqp qclz ehpk v}knjpl e cjoc hlrlh kb ldoeolnldq eda qc|p cjoc Laol]edg$

8/2/2019 Beth McCabe - Facebook EdgeRank

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 AJOJQEP VL]PVL@QJRL 

Ev}jh =65=

]LE@C OLDL]EQK]

Ep ve}q kb qcl M}eda Qjnlhjdl ldced`lnldqp( Be`lmkkg cep jdq}ka|`la e dlw ‘]le`cOldl}eqk}„ qkkh qk ehhkw m}edap qk vez bk} nk}l }le`c$ E``k}ajdo qk `knP`k}l #Ne}`c =655*(nkpq m}edap cerl ed k}oedj` }le`c kb emk|q 52,$ ]le`c Oldl}eqk} o|e}edqllp qceq zk| }le`c?<, kb zk|} bedp le`c nkdqc #<6, vl} wllg*( eda qceq bedp wjhh pll zk|} nlppeol ep epvkdpk}la pqk}z jd qclj} dlwp blla kd alpgqkv eda nkmjhl$

]le`c Oldl}eqk} jpdʸq erejhemhl qk lrl}zkdl$ Qk ml lhjojmhl qk |pl qcl qkkh( qcl bkhhkwjdo `}jql}jen|pq ml nlq9

. Qcl m}eda n|pq cerl nk}l qced <66(666 bedp

. Qcl m}eda n|pq ml vkpqjdo cjoc.u|ehjqz ̀ kdqldq 1 qk : qjnlp e wllg

. Qcl m}eda n|pq cerl e pq}kdo }lheqjkdpcjv wjqc Be`lmkkg eda eo}ll qk olq kd mj.wllghzVeol vkpq.kvqjnjyeqjkd `ehhp

. Qcl m}edaʸp kmil`qjrl n|pq jd`h|al `|hqjreqjdo }lheqjkdpcjvp eda alrlhkvjdo m}eda ebbjdjqzwjqc lsjpqjdo bedp

]le`c Oldl}eqk} jp erejhemhl jd qc}ll.nkdqc p|mp`}jvqjkd vl}jkap eda v}j`la kd e `kpq.vl}.bedmepjp$ Bk} nk}l jdbk}neqjkd emk|q ]le`c Oldl}eqk}( }le`c k|q qk zk|} m}eda ʸp Be`lmkkg }lv$

 _CEQ‚P NZ ]EDG;

_cjhl jqʸp jnvkppjmhl qk gdkw qcl lse`q ]edg kb qcl `kdqldq zk|} m}eda jp vkpqjdo( qcl}le}l wezp kb lpqjneqjdo jq$ K|} Pq}eqloz " Edehzpjp #P"E* qlen cep e qkkh qceq `cl`gp qclLaol]edg kb }l`ldq `kdqldq eda ojrlp ed lpqjneqjkd kb qceq `kdqldqʸp }edg$ Kmrjk|phz(qcjp jp dkq ed lse`q p`jld`l( ml`e|pl jq `eddkq qegl jdqk e``k|dq ebbjdjqz( wcj`c jpajbbl}ldq bk} lrl}z |pl}( m|q jq wjhh ojrl zk| e okka bllh bk} qcl }le`c eda ldoeolnldqzk|} vkpqp e}l olqqjdo$

QCL MKQQKN HJDL BK] NE]GLQL]P

@kdqldq

_cjhl qcl Laol]edg kb zk|} m}eda jp pvl`jbj` qk le`c pvl`jbj` |pl} ʸp ebbjdjqz qk jq( qcl `kdqldq zk|}m}eda vkpqp wjhh ml }edgla mepla kd ckw ldoeojdo jq jp$ Jb zk| cerl =(666(666 bedp eda kdhz 06kb qcln e}l Hjgjdo qcl pqk}jlp zk| ʸ}l vkpqjdo( `ced`lp e}l zk|} Laol]edg jp p|bbl}jdo• hjglhzml`e|pl zk|} `kdqldq pq}eqloz jpdʸq u|jql }jocq$ Negl p|}l zk|ʸ}l bkhhkwjdo qcl mlpq v}e`qj`lp hejak|q emkrl( eda njs jq |v% Dk kdl wedqp qk pll qcl penl qcjdo krl} eda krl} eoejd$

]le`c

@kdpjal} e m}eda wjqc =(666(666 bedp eda e }le`c kb kdhz 52,( wcj`c q}edpheqlp qk emk|q0=6(666 vlkvhl plljdo `kdqldq qcjp m}eda vkpqp jd qclj} dlwp pq}len$ Pez qcjp `hjldq wedqp qke`u|j}l edkqcl} <66(666 bedp ‑ e okeh qceq `knlp wjqc e cjoc v}j`l qeo( mlqwlld ne}glqjdopq}eqloz eda qcl nlaje pvlda qceq wjhh e``knvedz jq$ _jqc 52, }le`c( zk|ʸhh kdhz olq jdqk 36(666

nk}l vlkvhlʸp dlwp pq}lenp ‑ wjqc e dlw bed mepl kb =(<66(666 bedp( zk|ʸhh dkw }le`c 166(666kb qcln$

Dkw `kdpjal} qceq 166(666 bedp e}l emk|q =6, kb zk|} `|}}ldq =(666(666$ Mz jnv}krjdo qclu|ehjqz kb qcl `kdqldq zk|ʸ}l vkpqjdo eda ldoeojdo nk}l nledjdob|hhz wjqc zk|} e|ajld`l( jq ʸpvkppjmhl qk jd`}lepl zk|} Laol]edg eda }le`c qcjp eaajqjkdeh 36(666 bedp k}oedj`ehhz Jnv}krjdozk|} Laol]edg `ed cerl qcl penl lbbl`q ep olqqjdo nk}l bedp wjqck|q qcl nlaje pvlda$

8/2/2019 Beth McCabe - Facebook EdgeRank

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 AJOJQEP VL]PVL@QJRL 

Ev}jh =65=

Ple}`c

_cjhl Laol]edg jp nkpq `knnkdhz eppk`jeqla wjqc }le`c( jq ehpk aj`qeqlp ple}`c }lp|hqp$ M}edapeda `kdqldq wjqc qcl cjoclpq Laol]edg wjhh pckw |v kd qcl qkv kb qcl clev( wcjhl qckpl wjqchkwl} }edg pjdg qk qcl mkqqkn$ Ep e |pl}.`ldq}j` vheqbk}n( Be`lmkkg wedqp qk negl p|}l vlkvhl

`kddl`q wjqc qcl `kdqldq nkpq }lhlredq qk qcln$ Pk jb J ple}`c bk} ‘Alhqe„( Jʸn hjglhz qk pll AlhqeEj}hjdlp eq qcl qkv kb ple}`c }lp|hqp ‐ Jʸn eh}leaz e bed( Jʸrl jdql}e`qla wjqc qcl m}edaʸp `kdqldq jd

qcl vepq eda nedz kb nz b}jldap e}l ehpk bedp$ Ckwlrl}( e `khhlol pq|aldq wck ple}`clp bk}‘Alhqe„ nez bjda cl} }lp|hqp ojrl v}jk}jqz qk e pk}k}jqz$

Ml`e|pl ple}`c }lp|hqp alvlda kd ldoeolnldq wjqc wceq e m}eda vkpqp( ml `e}lb|h emk|qpvhjqqjdo zk|} bedmepl |v$ Zk| nez cerl p|m.m}edap k} `envejodp qceq plln qk we}}edq qclj}kwd Be`lmkkg veolp( m|q mlwe}l9 pv}leajdo zk|} e|ajld`l k|q ajh|qlp zk|} nejd m}edav}lpld`l mz ajrl}qjdo bedpʸ eqqldqjkd lhplwcl}l$ Qcjp wjhh earl}plhz ebbl`q zk|} Laol]edg eda v|qzk|} vhe`l eq qcl qkv kb ple}`c }lp|hqp eq }jpg$

U\LPQJKDP;

Mlqc N`@eml( Rj`l V}lpjaldq( Pk`jeh Ne}glqjdo " Ql`cdkhkoz

Mlqc$N`@emlFajojqep$`kn