Cpsp market analysis
Transcript of Cpsp market analysis
Market Analysis and Strategies (B.2.3.)
Creating and Presenting Strategic Plans
Market Analysis
B.2.3. Markets Addressed
B.2.3.1. Markets Addressed
B.2.3.2.Product Niche
B.2.3.3. Customer Groups
Characteristic Comment
Market size (€) The larger the better
Vol growth rate (%) The higher the better (AOTBE)
Life cycle:Development, Growth, Maturity,Decline
Maturity and Decline great if RMS is high
Stability Stable or transform?
ConcentrationCusts for 50% of sales Good up to captivity
Competitor Concentration (%)Top 5 have 70% plus Great if you are in top 5
Purchase amount (€) The larger the better
Characteristics of Great Markets
Markets and their potential: Discussion
•Political
•Economic
•Social•Technologica
l•Environmenta
l
•Other influences
•Legal
Product Mkt. Size ($)
Vol Gr Rate (%)
Life cycle Stability Cust.
ConcentComp.
concent
Ave Purchase
Amt.Strategy
Markets and their potential
Comments from discussions in bullet points
Product 20X0 201Y 201Z % Change Strategy
Total
Sales Projections ($)
Comments from discussions in bullet points
Customer Size ($) Ann. Purchase ($) Gr Rate (%) Life cycle Main
PersonCust.
StrategyOur
Strategy
Customer Groups’ Characteristics
Comments
Characteristics of Great Territories
Characteristic Comment
Market size ($) The larger the better
Vol growth rate (%) The higher the better (AOTBE)
Life cycle:Development, Growth, Maturity,
DeclineMaturity and Decline great if high RMS
Stability Stable or transform?
ConcentrationCusts for 50% of sales Good up to captivity
Competitor Concentration (%)Top 5 have 70% plus Great if you are in top 5
Purchase amount ($) The larger the betterComments from discussions in bullet points
Territory Mkt. Size ($)
Vol Gr Rate (%)
Life cycle Stability Cust.
ConcentComp.
concent
Ave Purchase
Amt.Strategy
Territories and Their Potential
Comments from discussions in bullet points
The End