Mission, Goals and Strategies (B.1.1)

Creating and Presenting Strategic Plans

•Not guaranteed

•Free

•Not logical, i.e. stupid

•Unwritten

•Barons will be displaced by insurgentsVision

First: Intentions

Prior to 2008• The

countryIrelan

d•The industry Severe problems:

18% sales decline for many years Industry unsustainable (FT)

An Example of Vision, Strategy and Delivery

•Its performance

Outstanding

•The company

Now Irish leader

New company

Post 2008

www.paddypowerplc.co

m/investo

rs

Remember that?

The Annual Mission

Mission Statements

Mission Statements

• We define innovation• We create experiences• We live responsibility

• We shape Audi

We delight customers worldwide

The BMW Group is the world's leading provider of premium products and premium services for individual mobility.

Mission Statements

What Drives Us• The audacity to reject compromise• The instinct to protect what matters• The commitment to honor a legacy• The vision to consider every detail• The foresight to take responsibility

• The ingenuity to outperform expectations

Mission Statements

Mission Statements

Nissan provides unique and innovative automotive products and services that

deliver superior measurable values to all stakeholders in alliance with Renault.

• Authenticity: act with integrity• Excellence: amaze, with passion and speed• Learning: listen and learn• Caring for our people: belief, investment and empower• Performing as one: always teams• Winning with our customers: the heart of our work

Coke Mission and Values

Vision • Undisputed leader in all our markets

Mission

• Refresh our consumers• Partner with our customers• Reward our stakeholders and• Enrich the lives of our local communities.

• Motivate our employees to improve business and society.Purpose

Values

http://www.coca-colahellenic.com/aboutus/missionandvalues

Competitive position

Distinctive competencies

Strategy Values

What it believes in

Behaviour

Policies and behaviours

underpinningstrategy and

values

Purpose

Why it exists

Ashridge Model

Coke and Ashridge

Appears to be strongly aligned

How Annual Targets Derive from Mission

Mission: long run many years; never achieved

Goals: long run several years

Overall Strategies: Many years

Product Market Strategies: 2 years +

Annual Targets

Many years

1 Year

•Communicating

•Inspiring

•Knowing the rules

•Optimism

•Vision

•Tireless striving

•Galloping

Core Drivers in all Firms

The end